As Magic Leap begins expanding access to its much-hyped mixed reality headset, many developers are looking for both guidance and inspiration surrounding what’s possible on the platform. And that direction will come–at least, at first–from the earliest partners. Ahead of today’s L.E.A.P. Conference in Los Angeles, Magic Leap CEO Rony Abovitz sat down on Monday…
Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 billion purchase of Magento. The latest announcement comes soon after the revelation of its $4.75 billion purchase of Marketo, with updates to…
During Google’s annual hardware event Tuesday morning, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway: The tech giant is taking consumer privacy more seriously than any other company out there. Not that Google is free from its own data and…
Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub–Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe–deferred comment to Bloomin’ Brands. Update: A…
Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of age discrimination. The lawsuit, which Hernandez filed in New York County Supreme Court on Oct. 4, contends that despite being a digitally savvy Microsoft alum,…
Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it purchased in 2016. Financial details were not disclosed. B2B International is headquartered in the U.K. with offices spanning Europe, the U.S. and Asia-Pacific. The company has conducted more…
Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two years ago. The brand did not confirm where Waters is going, or the reason for her departure. As…
Ahead of International Day of Girls this Thursday, October 11, Girls Who Code is dropping a new campaign and a digital visual album that’s perfectly in line with its mission of empowering women. The album, fittingly titled “Sisterh>>d” (pronounced “sisterhood”) is a celebration of “modern sisterhood.” Its purpose is not only to spread the word…
Salesforce upped the ante in the marketing cloud space with its latest purchase Rebel. This happened the same week as two of the godfathers of ad tech left their respective roles at Google and AppNexus, while MediaMath made even more transparency demands from trading partners. Here’s what’s happening in This Week in Ad Tech. Salesforce…
It’s no secret that the agency world is undergoing some drastic changes, and there’s much discussion about what the future of the industry will even look like. How will holding companies transform? Will the agency landscape even be recognizable anymore? On top of the structural changes, the industry is undergoing changes in hiring practices as…
Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys–Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from Amazon, which, as you might expect, lists a staggering 70,000 items under tools and home improvement alone. In…
Starbucks, Uber and Papa John’s are just a few big brands who’ve had to navigate a recent brand crisis. Bozoma Saint John–former chief brand officer for Uber, and, since June, CMO of Endeavor–said company culture is key to maneuvering through crisis. “Our culture has changed, the way that we talk to our audiences and how…
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and brand reformation of every tier of the media industry. Research firm eMarketer asserts that $46 billion in ad dollars will be spent using such technologies in 2018 and that more than 82 percent of U.S. display ad spend…
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of Publicis as its global media agency of record, according to sources with direct knowledge of the matter. “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business,”…
Virtual influencers are apparently finding more talents than just attracting Instagram likes. Lil Miquela, a CGI persona purportedly created by an enigmatic startup called Brud, released a music video with Baauer this week for a song called “Hate Me,” in which she’s superimposed alongside the EDM artist in a dance studio. Miquela is the most…
It’s rare enough for an ad campaign to break into popular culture in any lasting way, but even among that elite roster, The California Raisins are in a class all their own. In the 1980s, the animated band of wrinkled and purple R&B singers were absolutely everywhere, starting in TV ads and soon branching out…
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the rise of the Islamic State, elevate white nationalist movements and serve as a tool for…
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation. The results of the study,…
It’s often said that the scariest three words someone can hear are “you have cancer.” It becomes ever more intimidating in the following days and months when people have to prepare for what’s next. But what is next? Many take to the internet to answer that question but end up signing off even more distressed….
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