Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as “who’s who of adtech.” The witness list represents a cross-section of the industry with execs from adtech companies, publishers, and ad agencies….
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as “who’s who of adtech.” The witness list represents a cross-section of the industry with execs from adtech companies, publishers, and ad agencies….
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as “who’s who of adtech.” The witness list represents a cross-section of the industry with execs from adtech companies, publishers, and ad agencies….
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…
Who needs Paris when you can just shop online? Today, Netflix announced it’s teaming up with Google for a first-of-its-kind Shop with Google partnership featuring Emily in Paris. The partnership will bring custom creative and give viewers a new way to shop for the season’s outfits through Google Lens. Here’s how it works: Viewers on…
Ahead of the Paris 2024 Paralympics, Apple issues a timely call about the importance of equity and accessibility in sports. “The Relay,” created in-house, is the tech giant’s latest ad promoting its accessibility features. This film documents eight athletes from around the world competing in a four-stage, real-time relay race. The group includes a cyclist…
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. “Feels Like Ugg,” launching on Thursday, reveals the brand’s Fall/Winter line and builds on the brand’s platform that debuted in 2022. AKQA’s Los Angeles office, which opened last year under the creative…
Just two days after announcing his retirement from diving following his silver medal win at the 2024 Paris Olympic Games, five-time Olympic medalist Tom Daley stars in a PSA from Malibu warning about the dangers of mixing alcohol and water. The Pernod Ricard brand’s “Don’t Drink and Dive” campaign, by agency Wieden+Kennedy London, centers around…
Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max’s volume grew by almost 50% as clients saw value in its upscale and younger-skewing audience as well as sponsorship opportunities in Max’s programming like the third…
Google’s defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails–a process that may take years. The antitrust ruling’s aim to diminish Google’s search market dominance would create opportunities for competitors like Microsoft’s Bing and benefit AI companies including OpenAI. The case will proceed to a remedy…
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X’s new lawsuit against the Global Alliance of Responsible Media, an advertising trade body, makes them reconsider future investment in the platform….
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the company saw more advertisers participate in this year’s Upfront than in the past, which drove “single-digit volume growth across its linear, streaming, social and digital properties” that increased TelevisaUnivision’s CPMs (or the cost to reach 1,000 viewers)….
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: “It’s just a period.” His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it’s never just a period, which is the overarching message of Bodyform’s campaign. Bodyform (known as Libresse…
Today, Disney laid off 140 members of its Disney Entertainment Television workforce. That represents roughly 2% of the division’s headcount, according to a person familiar with the matter. National Geographic was particularly hard hit as that team will be reduced by approximately 13%. A representative for the company declined to comment. The layoffs represent an…
Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest “seed-extension” funding round. This is the company’s second seed funding round after raising $7 million in 2022. The latest round was led by venture capital firm TechOperators. Investment funds Dynamism and SideKick and two family office funds also invested in the round. SafeGuard Privacy…
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends–complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series…
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won’t be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her…
Google’s announcement Monday that it won’t kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had been sheathed. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting…
When she interviewed for the CEO role of the 4A’s in 2017, Marla Kaplowitz was upfront with the trade association’s board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than…
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