Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….
There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that…
Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer…
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday…
Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company’s roster of automated retail workers and its first foray into the…
A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is…
How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will…
Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These…
As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…
Following a tumultuous start to the year, Outdoor Voices has been infused with more money and undergone another leadership shakeup, the direct-to-consumer athletic brand announced this week. Ashley Merrill, co-founder and CEO of luxury sleepwear brand Lunya, has taken over as chairwoman of the board of directors from previous chairman Mickey Drexler. Merrill is also…
Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman–believed to be Marsha P. Johnson–kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New…
One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…
Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…
Shaquille O’Neal is making his mark on the menu of Papa John’s. His new item–which the restaurant chain has been teasing on its website–is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John’s is donating $1…
Milton Glaser, the designer and commercial artist whose seven decades of output included the legendary “I NY” logo, died of a stroke on Friday. He was 91 years old. A prodigiously gifted artist, conceptual thinker and intellectual, Glaser personified the field of postwar graphic design. Combining a wide range of artistic influences and brightening them…
What does farming have to do with Nascar racing? More than might appear at first glance. Nutrien Ag Solutions, the retail division of Nutrien that sells fertilizer and seed to farmers, is taking a different approach to its marketing by introducing a docuseries featuring professional Nascar driver Ross Chastain called Two-Track Mind. The series aims…
After promising to “amplify Black voices” on Twitter earlier this month, Wendy’s suddenly went quiet on the social platform for nearly three weeks–then returned on Thursday, June 25, with a slew of commitments and a recurring line: “We have never donated to a presidential candidate.” The fast-food chain is known for its witty Twitter presence…
The experimental tool seemed innocuous enough at first glance: Plug in a pixelated image of a face and it would generate a higher-resolution mock-up using machine learning. But it wasn’t long after an independent programmer posted it to Twitter last week that other researchers started to notice a glaring flaw. When prompted with Barack Obama’s…
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