A number of breakthroughs in the past few years have given artificial intelligence newfound creative abilities, with implications ranging from an internet underbelly of deepfakes to a burgeoning AI-generated art scene. But because of the complexity of the neural networks involved and the sometimes-arduous coding and training process, such capabilities can also be hard for…
If marketers want to reach a Gen Z audience, there’s no better platform than TikTok. The video-sharing app, which is rapidly growing in popularity (as of the end of 2019, it had been downloaded 1.5 billion times), is a chock full of younger users: 41% of those on the app are between the ages of…
If you’ve recently gone out on your own to start an agency, you might be panicking right now. Are brands, with so much on their plate at the moment in light of the coronavirus, even looking for new agencies? And if they are, what are the chances they’ll come to a shop no one’s ever…
As the coronavirus has forced people indoors, fitness brands are trying to keep the sweat flowing, even if doors to their gyms are closed. Both traditional and boutique studio fitness brands have turned to streaming platforms to shift their audiences away from the squat rack and toward their televisions and laptops. Although it isn’t enough…
Mattress Firm said it has advised its landlords that it will temporarily pay partial rent on its store locations, Randy Carlin, the company’s chief real estate officer told Adweek. “We appreciate our landlord partners that have worked through suspension agreements with us, as those efforts reaffirm their confidence in our partnership,” Carlin said. The company…
As fallout from the pandemic lockdown dims job prospects for budding advertising students, The One Club for Creativity is aiming to connect the next generation of creatives with top industry execs for feedback on their work. The nonprofit, which organizes The One Show and ADC awards, will debut a virtual platform on Wednesday where students…
After last month’s decision to postpone the 19th annual Tribeca Film Festival, originally scheduled for April 15-26, organizers announced that select programming from the event will be available online. The virtual festival will include the brand storytelling Tribeca X Awards, which launched Friday, as well as the Industry Extranet Resource Hub, Jury and Art Awards…
Amazon is reportedly postponing its summer blowout sales event, Prime Day, until at least August due to the ongoing coronavirus crisis. According to internal Amazon executive meeting notes obtained by Reuters, pushing back Prime Day by about two months could result in a $100 million loss from the roughly 5 million devices it may now…
For the past few weeks, news of staff cuts in the retail sector has been nearly constant, with Sephora laying off its part-time workers while brands including Macy’s and Bed, Bath & Beyond furloughing employees in the midst of the coronavirus pandemic. But even among that onslaught, the news that Everlane had laid off the…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. SXSW’s 2020 Film Lineup Comes to Amazon Prime Video–for Free…
As store closures originally planned for the last two weeks of March extend into April, there have been financial consequences all across the retail industry. And it’s being felt most acutely by the employees who have been furloughed, or in many cases, laid off from their jobs. The ongoing retail layoffs have hit all areas…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Considered an Essential Business, Cannabis Sales Surge as Consumers Hunker…
With shelter in place and stay-at-home orders all over the country, people from California to New York aren’t spending much time outside. With those directives in place, few cabs dot the streets, subway cars have been left deserted, highways are nearly empty, buses carry fewer passengers and restaurants have shuttered. That means the prime spots…
According to social media, one must-watch series while people continue to quarantine is Netflix’s Tiger King. The cast of characters seems to be consuming America with its “Can you believe this?” quality to it. This is the shining moment for this series but, it wasn’t so long ago that the world couldn’t get enough the…
CEO Emily Culp can sum up her leadership style in three words: humility, humor and curiosity. All three have helped her listen closely to customers of the beauty brand Cover FX Skincare, she shares on this episode of Top of Mind. Culp sat down with us at the CMO Moves Summit in New York this…
As far as strange ad agency names go, Broken Heart Love Affair is up there. But what’s perhaps stranger is the fact that squarely in the midst of a pandemic, the agency’s founders are moving forward with launch plans. Broken Heart Love Affair is the brainchild of five Toronto-based agency executives who’ve held leadership roles…
Is anybody in the mood to get punk’d right now? Apparently not, if you check Twitter, where commenters have been proactively warning brands for at least the past week against pulling any April Fools’ Day pranks. “Many of you typically have big plans,” wrote @amaliaefowler, a Vancouver tech company marketing director, mirroring much of the…
As of last week, Visa–a sponsor of the Olympic Games for over 30 years–had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring. Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced…
Last year, the family-owned distillery Mammoth decided to invest several thousand dollars in a professional roll printer so it could make labels at its home office in Central Lake, Mich. Mammoth runs three tasting rooms and makes a full line of rye, bourbon, vodka and gin, so it already has a standing contract with a…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
