Jun 29

Macy’s Brand Experience Officer and Story Founder Exits

Posted in: Uncategorized

One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…

Related posts:

  1. TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In After brick-and-mortar stores were forced to close beginning in March,...
  2. How Papyrus Leveraged Its NY Fashion Week Partnership to Empower Women on the Runway When you think New York Fashion Week, you obviously think...
  3. ThirdLove Publishes a Scathing Open Letter to Victoria’s Secret in a New York Times Ad Victoria’s Secret’s longtime CMO, Ed Razek–known to many as the...
  4. McDonald’s CEO Resigns Over Alleged Relationship With Employee After four years as McDonald’s CEO and president, Steve Easterbrook...
Tags: ,
No Responses to “Macy’s Brand Experience Officer and Story Founder Exits”

Post a Comment