The modern day cannabis consumer has emerged as one of the most dynamic demographics defying archaic stereotypes. People of all backgrounds, no matter their life stage, are now consuming it. Once considered a fringe category, cannabis in all of its forms is now a household essential, especially in the time of the coronavirus. There are…
Grove Collaborative, a natural cleaning and personal care product subscription service, is appointing Lilian Tomovich as its first CMO. Tomovich joins the San Francisco-based DTC online retailer after a six-year stint at MGM Resorts International, where she served as chief experience and marketing officer since 2014. In addition to holding various managerial and executive leadership…
TransUnion, the nation’s third-largest credit reporting agency, is diving further into the data-driven marketing world with the acquisition of technology company Signal. TransUnion makes its consumer data set available for marketers who are looking to acquire new customers. Acquiring Signal will help address retention and customer loyalty. “In combining these strengths, we are able to…
Venables Bell & Partners is getting its own artificial intelligence-driven partner shop. The San Francisco-based agency has announced a new offshoot firm called Braive, which aims to provide creative and strategic consulting services to help brand marketers hone their use of AI. While Braive will operate independently from the agency, it was developed in partnership…
As a number of big-name merchants file for bankruptcy, including conglomerates such as Ascena and Tailored Brands, a new retail empire is emerging. Sparc Group, a retail operating platform controlled by brand management firm Authentic Brands Group and real estate investment trust (REIT) Simon Property Group, either received or sought court approval for its bids…
President Donald Trump has escalated his rhetoric against TikTok parent company ByteDance, signing a second executive order late Friday aimed at further incentivizing the company, which originated in China, to divest from its fast-growing social media app, a cultural sensation among American teenagers. This is the third deadline Trump has set for the company, reportedly…
Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur to do as we wait for more normalized, in-person times? Kaupe joins us to talk…
Jack Smith, the former global chief product officer of GroupM, is now taking on the same role at measurement firm DoubleVerify. In the newly created chief product officer position for DoubleVerify, Smith will focus on building products for brands and agencies, as well as bolstering the company’s offerings in the fast-growing connected TV space. Smith’s…
For older generations of women, relationships with their mothers might have been defined by discipline, conversation boundaries and an inevitable generational gap. But this year, busy schedules were put on hold, plans with friends were canceled, and homes became both classrooms and offices. In turn, a gradual change in the modern family has accelerated: Moms…
When the Facebook boycott began in June, media experts and buyers told Adweek it was “unlikely” to see a “sizable ad boycott–let alone one that rattles Facebook.” But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some…
Just about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWAChiatDay-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The spot tweaked the establishment’s nose when it first ran, painting the tech industry as monolithic, scary and cold. Fast forward to 2020, and it seems…
Key Insights: Political opinions used to be a potential liability–now, they’re a possible asset. Savvy influencers are also looking to partner with brands that share their views. Social media, reality TV and gossip news have broken down the notion of a private life for celebrities. Typically, when brands hire a famous actor, musician or athlete…
Most of us can probably remember hearing the ice cream truck jingle from down the street and running over to order from a selection of Chipwiches, Blue Bunny ice cream cups and snow cones. However, that same jingle that used to spark joy in the hearts of hungry kids, “Turkey in the Straw,” has racist…
Key Insights: Retailers want to reduce consumers’ psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures. It’s a balance of creating a safe shopping environment and maintaining the customer experience. Across the country–even in states where Covid-19 case counts are rising–retailers have, by and large, reopened their doors….
SoulCycle, the cult stationary cycling phenomenon that swept the nation in the late-2000s, has always preached a mission of bringing “soul” to all people. When the company faced backlash in August 2019 after consumers discovered that investor Stephen Ross was planning a major fundraiser for Donald Trump’s reelection campaign, parent company Equinox Group released a…
There are a lot of things to get used to during a pandemic. One of them is trying to make yourself heard while wearing a face mask, which can often feel like a soundproof barrier. Taking it off to talk obviously renders the safety precaution useless, so quieter talkers have had to get used to…
In an upbeat new ad, Lowe’s offers a playful, behind-the-scenes perspective on the satisfaction and joy that home improvement projects can create. The scene opens with a woman standing in her dark bathroom, looking around thoughtfully. A metaphorical lightbulb flicks on, and she jumps into action–painting over the deep orange with a greenish hue that’s…
Key Insight: The clean beauty brand is seeing skyrocketing scales aligning with increased consumer interest in sustainable products. Clean beauty brand Versed Skincare, which debuted exclusively in Target stores before embracing a DTC model, is launching a new Backup Plan acne control body mist with the help of three female athletes: WNBA’s L.A. Sparks power…
Brooks Brothers, which filed for Chapter 11 on July 8, has zeroed in on a buyer and will seek court approval of its sale to stalking horse bidder Sparc Group at an Aug. 14 court hearing, the apparel retailer said Tuesday. The acquirer, which is controlled by brand management firm Authentic Brands Group and real…
Egerton, Eliot, Fleming and Sand may have all been the “men” behind some of the most widely celebrated works in the Western literary canon, but not a single George authored these texts. In fact, the writers of Keynotes, Middlemarch, The Head of Medusa and Indiana were all women who chose to adopt pseudonyms during a…
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