Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These…
As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…
Following a tumultuous start to the year, Outdoor Voices has been infused with more money and undergone another leadership shakeup, the direct-to-consumer athletic brand announced this week. Ashley Merrill, co-founder and CEO of luxury sleepwear brand Lunya, has taken over as chairwoman of the board of directors from previous chairman Mickey Drexler. Merrill is also…
Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman–believed to be Marsha P. Johnson–kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New…
One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go. The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential,…
Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…
Shaquille O’Neal is making his mark on the menu of Papa John’s. His new item–which the restaurant chain has been teasing on its website–is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John’s is donating $1…
Milton Glaser, the designer and commercial artist whose seven decades of output included the legendary “I NY” logo, died of a stroke on Friday. He was 91 years old. A prodigiously gifted artist, conceptual thinker and intellectual, Glaser personified the field of postwar graphic design. Combining a wide range of artistic influences and brightening them…
What does farming have to do with Nascar racing? More than might appear at first glance. Nutrien Ag Solutions, the retail division of Nutrien that sells fertilizer and seed to farmers, is taking a different approach to its marketing by introducing a docuseries featuring professional Nascar driver Ross Chastain called Two-Track Mind. The series aims…
After promising to “amplify Black voices” on Twitter earlier this month, Wendy’s suddenly went quiet on the social platform for nearly three weeks–then returned on Thursday, June 25, with a slew of commitments and a recurring line: “We have never donated to a presidential candidate.” The fast-food chain is known for its witty Twitter presence…
The experimental tool seemed innocuous enough at first glance: Plug in a pixelated image of a face and it would generate a higher-resolution mock-up using machine learning. But it wasn’t long after an independent programmer posted it to Twitter last week that other researchers started to notice a glaring flaw. When prompted with Barack Obama’s…
Mark Penn may be on the cusp of consolidating his advertising empire. Stagwell Group, the holding company founded by Microsoft alum Penn in 2015, has proposed a merger with MDC Partners, where Penn serves as CEO. Stagwell Group executives delivered a letter proposing the merger to the MDC Partners board of directors on Thursday. MDC…
Chris Curtin, Visa’s chief brand and innovation marketing officer, is leaving the company. A representative for Visa confirmed to Adweek that Curtin, who has been with Visa for seven years, will be departing his post in September. The company did not disclose who will replace Curtin or where he will be heading next. “Chris Curtin…
Girl Scouts is launching a new female empowerment for-profit brand intended to uplift women ages 25 to 54. The CircleAround Powered by Girl Scouts website will be created in partnership with Verizon and Shutterstock, among other soon-to-be-announced brands, and will provide content about business, wellness, health, parenting, news, relationships–you name it. The launch of CircleAround…
After brick-and-mortar stores were forced to close beginning in March, retailers such as Walmart and Michaels have spent the last few months driving traffic to their ecommerce sites. TJX, the company behind TJ Maxx, Marshalls and Homegoods, took the opposite approach. The brand shut down sales on its sites during lockdown, didn’t offer curbside pickup…
Julia Berolzheimer, arguably one of the world’s most successful influencers with 1.2 million Instagram followers, started her brand, Gal Meets Glam, as a personal style blog while she was still in college. Within a few years, it transitioned to a full-blown content business. And in early 2018, it expanded with the launch of Gal Meets…
Hermeti Balarin is itching to get back to the office. As partner and executive creative director of Mother London, he revels in the agency’s communal working space, a breeding ground for the jokes, conversations and coffee rounds that inform so much of its famously eccentric culture. (A few years ago, the agency put a massive…
Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital advertising. In two separate blog posts published Tuesday, Google outlined the cut it takes from publishers that sell ads using its products. When transacting through Google’s ad-tech stack, publishers keep an average…
Halo Top is encouraging customers to stop “shoulding” themselves and enjoy a pint. The light ice cream brand teamed up with Heat, Deloitte Digital’s agency, for the first time to produce a new campaign titled “Dance,” which takes Halo Top into a new era of body positivity branding. The 30-second spot features a woman dancing…
This month, Samuel Adams launched its “Love Conquers All” campaign with nonprofit GLAAD to share live poetry written and performed by LGBTQ+ performers at New York’s Stonewall Inn, site of the Stonewall riots of 1969. The brand is also selling limited-edition rainbow cans for Pride Month, pledging a $100,000 donation to GLAAD and matching donations…
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