Perhaps instead of spending Halloween in the pumpkin patch while awaiting the arrival of the Great Pumpkin, Linus should have just opened Yelp. The business directory and crowdsourced review forum shared details Wednesday on its five most popular flavors for fall 2020: Yelp Pumpkin and pumpkin spice: Yelp said searches for pumpkin spice lattes were…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving…
Recognizing the increased importance of providing customer experience solutions to clients, Havas has launched a global customer experience network called Havas CX. Havas CX is comprised of 1,200 employees from 20 of Havas Creative’s global agency groups and local agencies, including digital transformation agency Ekino, customer experience agency BETC FullSix and customer engagement agency Havas…
Last week, The Martin Agency took to Twitter to announce some job openings. While promoting new roles in social media is not an uncommon practice, what made this unique was the agency’s approach to gamifying the available positions and the brands on which the talent would work. The Martin Agency didn’t reveal specifics about its…
The rescheduling of professional sports in the spring due to Covid-19 brought fans a cornucopia of content in the last several weeks: the NHL’s Stanley Cup was finally awarded in late September, the NBA Championship came three months late in early October, and the culmination of Major League Baseball’s shortened run coincides with the first…
Mailchimp is formalizing its network of freelancers and agencies that use the platform on behalf of clients through a program that offers perks, educational resources and financial incentives to those who participate. The program, Mailchimp & Co, is officially launching with a campaign created by R/GA called “Beautiful Mess” that features vibrant images of real-life…
The coronavirus pandemic has placed every news organization in a difficult spot. But CBS News had an extraordinary disadvantage relative to its competitors: It was without a home for several months. During Tuesday’s Adweek Convergent TV summit, CBS News president Susan Zirinsky discussed her network’s “creative adaptivity” during these surreal times, especially in the several…
Delta Airlines lost more than $5.3 billion in Q3 as the Covid-19 health crisis continues to decimate the travel industry. Although the loss is dramatic, it’s a shade better than last quarter, which saw the airline down $5.7 billion. In total, that’s almost $11 billion since the pandemic first hit the U.S. in March, as…
Facebook is donating ?1 million (nearly $1.3 million) to help keep Bletchley Park in the U.K. open to the public. Bletchley Park, in Milton Keynes, was where nearly 10,000 people–75% of them women–worked to change the course of World War II by cracking the secret code used by the Nazis to communicate. Facebook chief technology…
Key Insight: Twitch is emerging as an important platform for some GOTV organizations. In the lead-up to the 2020 presidential election, several major social media platforms threw their hands up and said they wouldn’t take political advertising. While these companies are sticking to that promise, a handful of them are making exceptions for ads that…
New York City’s once seemingly indomitable hospitality industry sustained another blow this week when the owners of the historic Roosevelt Hotel, a 96-year-old Midtown institution, announced that the 1,025-room hotel will cease operations on Oct. 31. Named for President Theodore Roosevelt, the hotel opened in the fall of 1924, and its Italian Renaissance fa?ade of…
Six years ago, a staffer from Kelly Wearstler’s studio stopped by Alfred Coffee in West Hollywood to fetch a bunch of cappuccinos and vanilla lattes for the office. This was nothing especially out of the ordinary, since the indie coffee shop and the headquarters of the acclaimed furniture and interior designer were just a few…
Kroger is using visual recognition AI to help people make better use of the leftovers in their fridge. The grocery chain and agency 360i recently launched a Twitter account called Chefbot that can identify up to three foods in user-submitted images and search a database of recipes for the best match. The makers claim the…
While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared. A September survey by LiveIntent of 200 senior marketers and publishers at small- to-midsize companies (firms with under 1,000 employees) found that 39% of respondents have no plan in…
Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelves at major retailers (Walmart, Amazon, Costco) nationwide, boasts a citric-tasting fusion…
T-Mobile has formed an unlikely partnership with Betty Crocker on what is likely the first cake mix dedicated to explaining the technical intricacies of wireless networks. The free limited-run product, which was quickly given out today, provides the ingredients for a layer cake with frosting in the carrier’s trademark pink color. Each of its levels…
If you’re scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear…
Last month, Omnicom revamped leadership at two of its media agencies, appointing Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD. Pardo succeeded Erin Matts in the role, who is moving into another role within Omnicom. Matts was named Hearts & Science CEO in 2019, when Scott Hagedorn was…
After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company. Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now…
The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium’s (W3C) web advertising business group. The most recent call left…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
