Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Shah addresses the challenge of…
In the world of media, fandom and gaming, Stephanie Fried’s journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried’s trajectory in the media landscape has been characterized by innovation, passion and a deep understanding of what makes fans tick. As the chief marketing officer…
Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…
Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells. In-Stream Ads will now be called Skippable Ads, the company wrote in a blog post that also went to buyers in an…
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings. Overall revenue…
Frances Allen, the CEO of Checkers and Rally’s Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen’s career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had…
If there’s a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The Escape Game have teamed up for an escape room experience that brings the series to life both in-person…
The NFL season hasn’t even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it’s bringing slime to the Super Bowl, with Nickelodeon, newly off of its first brand refresh in 14 years, getting the first-ever Super Bowl alternate telecast. The event is set to be a…
Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront. Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source familiar with the matter, competitive advantages and capabilities drove strong demand across…
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is “built to last.” Produced by BUCK, the campaign, titled “Build to Last,” comprises two 30-second hero spots; one featuring the retired, 3-time…
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis…
CBS’s fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for…
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW’s first fall lineup under new parent company Nexstar is reshuffling its previously announced schedule, with programming kicking off on Sept. 5. Among the biggest changes, the network is shifting its Tuesday comedy block to Monday….
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here’s what you need to know. The new decision ends…
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a shipper like UPS. Warren’s team surveyed customers, including a persona test, and discovered that customers pegged UPS as an older,…
During the summer months, it’s natural for the connotation of word “festival” to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn months the term has been co-opted by semi-cerebral media companies packaging glitzy, thought leadership programming for audiences clamoring to attend networking functions where they can meet…
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One…
The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast, showing advertising revenues will reach $842 billion, a 4.6% growth over 2022 ($805 billion). According to Magna, though Western markets are…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
