Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz–founder and CEO of production company/record label/management agency The Firm–the lucrative offer to join the Big3 next season isn’t a marketing move. Much…
In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man–and many careers. There’s Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There’s Simpson the sportscaster, franchisee, real estate investor and–memorably–the face…
Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently the CMO of BlackRock which, with some $10 trillion under management, is the largest global investment manager in the world. Craddock has also served as global…
Bacardi rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multi-year pact, according to Roberto Ramirez Laverde, Bacardi…
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic. However,…
While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit’s versatility. “Made for More” is the debut work for Hennessy by agency Wieden + Kennedy Amsterdam, which won the account from previous agency Droga5. The campaign shows viewers…
The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers…
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making “big data” announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what’s going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts…
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd’s murder, one portent of social change came from corporate America. One by one, companies promised to beef up their diversity, equity and inclusion (DEI) efforts, pledging upward of $50 billion to do it, according to figures from…
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group’s investment arm, Magna. Interpublic Group’s investment arm Magna expects total advertising spending will grow 9.2% to $369 billion–excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad…
Women’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering one winner and their guests a stay in its “Gold Bunny Getaway,” a seaside home located in Carlsbad,…
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia – in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move…
CBS is staying golden. Top line Following the Golden Globes’ surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on…
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan. He’s obsessed with soccer: watching it, working as a tour guide at Wembley Stadium…
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand…
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal’s Telemundo Enterprises. She shares her…
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and…
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez “surprised” Best Actor nominee Colman Domingo with Don Julio margaritas live during the show. In the bit, which had Kimmel taking a tequila shot on…
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