Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung’s artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can be made to appear as if its subject…
Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory. Moving the company’s programmatic operation out of home seemed like a natural choice,…
The National Rifle Association has sued its longtime ad agency of record Ackerman McQueen for the second time in just over a month, accusing the agency of leaking unflattering information about the nonprofit gun group to the press and engaging in a “conspiracy” to “tarnish and ultimately destroy the image of the NRA and its…
While nearly nine in 1o marketers say they have used artificial intelligence in some form to do their job better, a number of challenges still prevent them from tapping the technology’s full potential. That’s according to a new survey from Forrester Research and marketing AI platform Albert in which 156 marketers with decision-making power over…
Pandora’s algorithms think DJ Khaled’s new album will be a hit this summer. For its new “Sound On” campaign, the streaming music service analyzed its data to see which hits and artists would be the most listened to during the hottest months of the year. Topping the list was Khaled’s “Just Us” featuring SZA, followed…
It’s no secret that as outdated perceptions and legal barriers dissipate, brands are rushing into the cannabis space. Those seeking to do so, however, have to navigate a web of legislation and cultural norms, so perhaps it was only a matter of time before a global agency specializing in the space emerged. Enter Gram by…
Seven female-founded brands are taking a vocal stand for reproductive rights in a full-page ad in The New York Times today, encouraging other brands to do the same. The founders of the seven brands–Clary Collection, Cora, Dame, Fur, LOOM, Sustain Natural and Thinx–all signed the letter, which starts with the capitalized proclamation “Abortion is:” and…
The issue of bee population decline may be a cute cause c?l?bre in some corners, but it is a severe problem that demands consistent attention. According to research, honeybees perform 80% of pollination and 70% of the top human food crops–which supply about 90% of the planet’s nutrition–are pollinated by bees. The pervasive use of…
For most brands, selecting which influencers to work with is a cloak-and-dagger process filled with discreet meetings and non-disclosure agreements. But earlier this year, Sephora opened up its decision-making process to influencer communities through a new program called #SephoraSquad, a roster of influencers who will have an ongoing relationship with the brand via creating content…
In case you haven’t experienced it yourself, moving sucks. A recent survey of 2,000 Americans conducted by Life Storage revealed that the average move entails two nights of lost sleep, two arguments with a partner, and two crying jags. Nearly a third of Americans consider moving to be more stressful than interviewing for a job,…
Last week, AB InBev announced the official launch of its in-house agency, draftLine, which it has built up internally from a team of three to over 50. On Friday, Adweek spoke with AB InBev senior vice president of marketing Joao Chueiri about the development of draftLine and what we can expect from the shop in…
Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should never perform in public, like clipping your nails and, certainly, brushing your teeth. A brand called Hello is tackling the latter, but with a dose of humor, a modicum of privacy…
When Marta Martinez was in college in Barcelona, she attended a school known for its math and qualitative sciences programs. But what did she pick? Marketing. “I became determined to bring the science into what’s considered more of an art,” she said. Over the course of her career, she’s done just that. After working in…
For Americans fond of their brewskies, Dec. 5, 1933, was arguably the biggest day in history. That Sunday, Utah became the all-important 36th state to vote an end to Prohibition. To show their gratitude to Franklin D. Roosevelt–who’d reportedly said, “What America needs now is a drink”–two brewers sent gifts to the president. One was…
A high-profile lawsuit pitting Accenture against former client Hertz has moved into a new stage, with lawyers for the international consulting firm indicating they plan to file for dismissal of all claims. The suit filed in April claims Accenture failed to deliver a revamped website and mobile app as contractually stipulated. According to a letter…
PepsiCo vp of marketing for colas and Adweek contributor Todd Kaplan still sees America’s second most popular soda as a challenger brand–and this summer, his team and their agency partners want to make the biggest possible splash by pushing that narrative on the country’s fastest-growing social platform, Instagram. To do so, they teamed up with…
Ah, freelancing. Arguably one of the best options for workers seeking autonomy, a flexible schedule and the freedom to wear sweatpants to the office, the field has swallowed a sizable chunk of the American workforce–56.7 million citizens, to be exact, according to a 2018 study commissioned by the freelancing platform Upwork. That adds up to…
One of the most prevalent conversations happening inside of marketing departments right now is figuring out how to align their brand with a cause or an issue. The cynic would say you can’t force a connection that doesn’t exist, so stick to what you’re good at: making and selling your product. A perhaps more cheery…
Though it’s easy to assume the shortage of Catholic priests began with the church’s abuse scandals, seminary enrollment has actually been falling for 50 years. Indeed, from the mid 1960s to mid 1980s, it dropped 75 percent. So what’s a religion to do? Hire an ad agency, of course. In May of 1987, Detroit’s Sacred…
Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a salacious (and 15 year-old) Brooke Shields in a 1980 TV spot, sold 200,000 pairs of jeans the first week. In no time, America caught on: Klein’s ads used…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
