May 24

Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

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Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…

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