May
31
Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google
Posted in: UncategorizedNew York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens atop the city’s taxis, ride-shares and delivery vehicles starting June 1. The move comes courtesy of a $30 million funding round announced today and led by…
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