Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The company said it is raising its 2024 growth forecast following a stronger-than-expected ad market in the first…
ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it’s time to break down the Xs and Os of the deals, according to detailed information from the streamer’s pitch deck. As part of its ad opportunities with the games, the company’s five sponsorship…
According to Mayo Clinic, the average American adult walks somewhere between 3,000 and 4,000 steps a day. That’s a figure that would make veteran media executive Lou Paskalis little short of Superman. “My record is 28,000 steps in one day, according to my Apple watch,” said Paskalis, chief strategy officer of Ad Fontes Media. What…
In this episode of Yeah, That’s Probably an Ad, presented by Ally, community editor Luz Corona sits down with Michelle Harmon-Madsen, chief marketing officer at global sports and entertainment intelligence platform, SponsorUnited. As the company’s first CMO, Harmon-Madsen is charged with showing how SponsorUnited’s products allow clients such as PepsiCo and the NFL to glean…
Fox isn’t giving up on linear TV anytime soon. What’s happening: Today, Fox Networks announced that it’s utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it’s happening: DatafuelX, which utilizes analytics and technology for multi-currency, cross-platform solutions, noted that Fox will leverage its full-service SaaS platform, M3, to provide DDL media plans…
Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to…
Cannes Lions has revealed the Dan Wieden Titanium Lions shortlist, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category’s shortlist. The Titanium Lions is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry. There are…
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell’s star-studded ad shows the benefits of “squadding up.” The comedic five-minute film…
Just like the Land of Oz’s resident good witch Glinda, Tubi knows about popular. And a new brand campaign is quantifying the Fox-owned FAST service’s increasing popularity with some eye-catching numbers. With 75 million to 80 million monthly active users (MAU) in the U.S., Tubi can officially boast about outranking popular things such as Pickleball,…
As sports marketing spreads across platforms and fandoms, it’s become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans’ online experience evolve. From fans reading whatever publishers…
Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar’s Inside Out 2–and only a week after the House of Mouse’s upfront event–Disney is bringing Wade and Anthony together into the world of Inside Out, with the stars taking the audience…
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it’s clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic…
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said Neal Mohan, CEO, YouTube….
Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan’s Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. “Bringing our adtech in-house…
Disney’s ad sales chief has never been so animated about the company’s upfront offerings. To kick off Disney’s May 14 upfront week event from the North Javits Center, Rita Ferro, the company’s head of global advertising, became the latest member of the Griffin family. The event’s video intro, which puts Ferro in the world of…
Today, Amazon hosted its first upfront week event. Now, it’s time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company’s Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its…
OpenAI announced its new flagship model GPT-4o (letter “o'” for “Omni”), boasting enhanced conversational abilities. This upgrade provides all ChatGPT users with faster, real-time voice and video interaction capabilities. The new chatbot, featuring multimodal capabilities spanning visual, audio and text interactions, allows people to use a phone’s camera to allow the AI assistant to read…
A striking fact lays bare inequities in corporate leadership: There are more men named “Dick” on public company boards in the U.S. than women or diverse groups. “So Many Dicks,” the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and…
Live from New York… it’s Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that’s airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you’ll see that’s a Sunday, not a Saturday….
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