The Hollywood adventure continues for Wrexham Football Club owners and co-chairs Ryan Reynolds and Rob McElhenney, who have released a video through their club’s social media platforms to announce that it will be one of the teams to feature in the next installment of EA’s global computer game series FIFA 2022. The pair, who are…
Chess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess prodigy, The Queen’s Gambit, became a hit. PlayStation jumps on this trend in its latest global campaign, elevating what might be considered a quiet game…
For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands…
Fantasy football draft season is winding down with the National Football League set to kick off its season Thursday night, but Facebook rolled out a host of other fantasy options for users in Canada and the U.S. last week. Facebook Fantasy Games, available free-of-charge via the social network’s flagship Android and iOS applications, enable players…
Though women make up roughly half of the gamers in Latin America, only 3% of professional gamers are women. Gender inequality in pro eSports is an ongoing conversation and based on the increase of gaming advertising and events geared towards girls and women, brands are beginning to take notice. In a market that relies on…
Millions of people enter the metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations. For brands, the metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity…
One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching adventurers hoping to loot the goodies inside. Now you can find it on limited-edition packaging for Ferrara Candy Company’s Nerds gummy clusters and…
In the new video game Humankind, you can chart your own path for our species, and while the milestones might look familiar, the nations achieving them are far from predictable. French agency BETC’s cinematic ad for the Sega-published game has some fun with that central aspect of the game. In the spot, we see a…
Disrupted routines often reshape the way we spend free time, and the realities of the pandemic have meant that nearly everyone’s daily life has seem some significant changes. For many, that’s meant discovering new games on their phones–and realizing that they prefer gaming to Netflix or other video streaming services. Young consumers prefer gaming over…
Games have been part of popular culture long before they became cool. The trope of gamers as basement dwellers has fully fallen by the wayside–gaming is everywhere, on every screen we own, in every genre and format we could imagine. Even consoles that were once tethered to a single television in a household can be…
Facebook Gaming reopened applications Monday for its Black Gaming Creator Program, which was introduced last December to support the Black gaming community with $10 million in funding over two years, along with other benefits. The Black Gaming Creator Program is part of the $200 million commitment the company made to Black-owned businesses and nonprofits last…
U.K. broadcaster ITV is tapping into ’90s nostalgia with an arcade game that features battles between some of its biggest stars. The video game is the next instalment of ITV’s “Drama vs Reality” campaign, which promotes the reality programming and drama available on its online content platform ITV Hub. The series of ads have set…
How do you send a message to avid gamers–of all generations–that your movie isn’t just a spoof of their favorite genres, but is in fact a celebration of them? That was the assignment given to Los Angeles agency Petrol by the marketing team behind 20th Century Studios’ upcoming movie, Free Guy. The theatrical release stars…
The Invstr StockStars Snap Mini that debuted in Australia, Ireland, New Zealand, the U.K. and the U.S. in May is now available worldwide in Arabic, English, French, German, Hindi, Portuguese and Spanish. Invstr said more than 400,000 people have played Invstr StockStars since its debut, adding that it is based on the company’s Fantasy Finance…
Twitter released a report analyzing how users talk about video games, video game influencers, esports and more on the social networking platform. Looking at data from June 20, 2020, through June 20, 2021, Twitter found that 70 gaming-related tweets are sent per second. For this same time period, tweet volume increased in every gaming-related subtopic…
Apple may have indirectly provided the inspiration for the route Facebook took to bring cloud games to iOS. In just one of several instances where Facebook and Apple have butted heads, the social network released a stand-alone Facebook Gaming application for iOS last August–minus the games. The two companies were unable to reach an agreement…
With more brands trying to enter the gaming world and reach “gamers,” Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the “gamer” label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive. But…
Facebook Gaming debuted its cloud gaming platform last October, allowing users in a few U.S. states to play cloud-streamed mobile games on Android devices and the web without downloading the games to their devices. Facebook vice president of play Jason Rubin said Thursday that Facebook’s cloud streaming platform is available “to over 98% of people…
Two brand campaigns–one about empowering customers in the real world and the other a clever marketing workaround in the virtual gaming world–today won top honors in Cannes’ 2021 Brand Experience and Activation Lions. Mastercard’s “True Name,” developed by agency McCann, and Burger King’s “Stevenage Challenge” from agency David shared top honors in the category, continuing…
Two campaigns that, in their moment, were unlikely heroes have received top honors at Cannes Lions today. Burger King’s “Stevenage Challenge” and Reddit’s “Superb Owl”–the website’s 5-second regional Super Bowl ad–emerged as the Grand Prix winners in the Social and Influencer category. For the “Stevenage Challenge,” that’s the second Grand Prix win today, with the…
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