Burger King made headlines earlier this year after deciding to leave global AOR Mother for David just as it had left CP+B for mcgarrybowen.
David’s most prominent work for the client to date concerned the debut of an especially colorful Whopper at San Francisco’s Gay Pride parade, but this new campaign reminds us that the chain continues to turn work with other agencies. The spot comes from Culver City agency Pitch, which has been working with BK for over a decade; Pitch was the only creative shop to survive Burger King’s January purge.
How many dated references appear in this ad?
Yes, the Yumbo is — or was — a real thing. Like the McRib, it appeared briefly and then grew tastier by virtue of its own absence.
Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).
For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.
Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”
“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.
In addition to television and social media, Pitch’s “Watch Like A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. continued…
Fresh off of nabbing general market ad duties from Mother NY for Burger King earlier this month, Culver City, CA-based agency Pitch has made some moves within its creative department. Most notably, the agency has promoted Xanthe Wells, most recently executive creative director, to the role of chief creative officer. Wells (pictured above) joined Pitch as ECD in early 2013 after spending over seven years at TBWA\Chiat\Day L.A., where she worked with clients ranging from Kraft to Pepsi. The new CCO replaces Eric Springer, who left Pitch for the top creative gig at Draftfcb last year.
Along with the Wells promotion, Pitch has also welcomed aboard fellow Chiat LA alum Gage Clegg, who, along with his significant other, Becca Morton, parted ways with the latter agency last spring (but subsequently stayed on as GCD). Clegg joins up with Pitch as group creative director.
More from Honda today, this time with news of RPA’s new “One More Thing to Love About Today” campaign — featuring “print, digital and TV spots, speaking to the optimism of today’s youth.”
Like Orci’s “Gol!Gol!” spot for Honda’s Hispanic campaign, “Today is Pretty Great,” the campaign’s full-length online debut, centers around an original song — in this case by blues rock band Vintage Trouble. The band begins by focusing on the negative, claiming “Yeah it’s worse than ever, but that’s just where we’re at,” before being interrupted by a young woman who answers, “Except, it’s not.” Her thoughts are soon echoed by a chorus of optimistic young people. The remainder of the spot focuses on all the things to love about today: mostly cultural references designed to appeal to Millenials, like Adventure Time and Nyan Cat (which, strictly speaking, is more 2011 than today). Around halfway through the spot, Vintage Trouble change their tune, seemingly convinced by the unbridled optimism of the chorus of young whippersnappers. The 2014 Civic Coupe and Si Coupe are featured throughout the ad, which ends with the hashtag #LoveToday, designed to draw Millenials into the conversation.
A 30 second TV spot debuts today on network and cable television and will run through February. Appropriately, the campaign is complemented by mobile and social media endeavors, such as “sole sponsorship of a first-to-market digital scrapbook on…Spotify,” offering full-song previews on SoundHound, “sole ownership of MTV’s Artist to Watch 2014 program, featuring a live digital stream of the Artist to Watch concert,” homepage takeovers on MSN and Yahoo, and mobile placements in popular games like Scramble With Friends and MoviePop. Stay tuned for the 30 second TV spot and credits after the jump. continued…
Don’t worry, worried tipsters. Though they left TBWA\Chiat\Day LA rather quietly, we’re getting word from sources in the know that there was nothing sinister going on regarding the departures of group creative directors/significant others Becca Morton and Gage Clegg. But yes, we have received confirmation that Morton and Clegg, art director and copywriter by trade, respectively, have left Chiat LA after spending nine years with the agency (as well as with its innovation studio, Let There Be Dragons), where they worked on past and present accounts including Visa (remember the 2008 spot above?), The Grammys, Johnson & Johnson, Pedigree and Southwest.
Now that sources tell us their last freelance work with said agency is in the can, which may explain why their departure was a bit subtle, the pair has struck out on their own as you can see in their most recent LinkedIn update. Here’s an excerpt: “We love coming up with ideas, solving problems, finding solutions and making things that are smart and simple and beautiful. We don’t so much love meetings and politics and not ever being able to go on vacations and such, so have decided to enter the wild and wolly world of freelance.”
Morton and Clegg started out as senior art director and copywriter, respectively, before eventually getting bumped up to GCDs at TBWA C\D LA two years ago.
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