Nykke & Kokki: Sandwich

Nykke & Kokki: Sandwich

Advertising Agency: SCHOLZ & FRIENDS Hamburg, Germany
Executive Creative Directors: Stefan Setzkorn, Matthias Schmidt
Creative Directors: Heiko Schmidt, Gunnar Loeser
Copywriter: Lena Krumkamp
Art Director: Sascha Mauson
Strategic Planner: Tanja Scherer

Nykke & Kokki: Sushi

Nykke & Kokki: Sushi

Advertising Agency: SCHOLZ & FRIENDS Hamburg, Germany
Executive Creative Directors: Stefan Setzkorn, Matthias Schmidt
Creative Directors: Heiko Schmidt, Gunnar Loeser
Copywriter: Lena Krumkamp
Art Director: Sascha Mauson
Strategic Planner: Tanja Scherer

Heinz: The right choice

Heinz: The right choice

Art Director: Marcelo Ferranti

Heinz: Shoot

Heinz: Shoot

Art Director: Marcelo Ferranti

Dunkin’ Donuts: Dragon

Dunkin' Donuts: Dragon

Advertising Agency: Hill Holliday, Boston, USA
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Directors: Tim Cawley, Kevin Daley
Art Director: Mike Shaughnessy
Copywriter: Rick McHugh
Agency Producer: Lisa Belden
Production Company: H.S.I.
Director: The Saline Project
Aired: February 2008

Dunkin’ Donuts: Welders

Dunkin' Donuts: Welders

Advertising Agency: Hill Holliday, Boston, USA
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Directors: Tim Cawley, Kevin Daley
Art Director: Mike Shaughnessy
Copywriter: Rick McHugh
Agency Producer: Lisa Belden
Production Company: H.S.I.
Director: The Saline Project
Aired: February 2008

McDonald’s: Freshness Box Salad

McDonald's: Freshness Box Salad

Advertising Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel, Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen, Frank Widmann
Art Buyer: Rosina Bischur
Account Supervisors: Carina Eickmann, Kai Lapinski
Advertiser’s Supervisor: Markus Pichler
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann

McDonald’s: Sigh

McDonald's: Sigh

McDonald’s recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

McDonald’s: Cheap

McDonald's: Cheap

McDonald’s recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

McDonald’s: Dog

McDonald's: Dog

McDonald’s recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

The Seafood International Market and Restaurant: Mermaid

The Seafood International Market and Restaurant: Mermaid

If it swims, we have it.

Advertising Agency: forte identity design, Singapore
Art Director: Albert Lee
Copywriter: Xu Zhiwei
Photographer: Wei Ming, Stardust
Digital Imaging: Chew Peng, Stardust
Published: July 2008

McDonald’s: Umbrella

McDonald's: Umbrella

Shelter served at McDonald’s

This is a standard Danish adshell. The top of the adshell has not been modified. Nothing was added but the poster.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielsson
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul
Published: March 2008

Heinz Baked Beans: Sausage

Heinz Baked Beans: Sausage

Theres only one cure.

Advertising Agency: Tan Advertising
Art Director: Louise Besseling
Copywriter: David Chien
Published: March 2007

Heinz Baked Beans: Toast

Heinz Baked Beans: Toast

Theres only one cure.

Advertising Agency: Tan Advertising
Art Director: Louise Besseling
Copywriter: David Chien
Published: March 2007

Heinz Baked Beans: Egg

Heinz Baked Beans: Egg

Theres only one cure.

Advertising Agency: Tan Advertising
Art Director: Louise Besseling
Copywriter: David Chien
Published: March 2007

John West: Row

John West: Row

Advertising Agency: CheethamBellJWT, Manchester, UK
Creative Director: Andy Cheetham
Art Director: James Ashworth
Copywriter: Andrew Dobbie
Director: Gemma Burditt
Published: June 2008

Like it Lean: Beef

Like it Lean: Beef

The taste for a healthy lifestyle.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Adam Weber
Art Director: Michael Muller
Copywriter: Grant Codron
Illustrator: Clive Kirk
Published: May 2008

Like it Lean: Chicken

Like it Lean: Chicken

The taste for a healthy lifestyle.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Adam Weber
Art Director: Michael Muller
Copywriter: Grant Codron
Illustrator: Clive Kirk
Published: May 2008

Like it Lean: Ham

Like it Lean: Ham

The taste for a healthy lifestyle.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Adam Weber
Art Director: Michael Muller
Copywriter: Grant Codron
Illustrator: Clive Kirk
Published: May 2008

Heinz Hot Ketchup: Instant Hot Fries

Heinz Hot Ketchup: Instant Hot Fries

Advertising Agency: Leo Burnett Brussels, Belgium
Creative Director: Jean-Paul Lefebvre
Creatives: Alex Gabriëls, Wim Corremans
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be