Domino’s Pizza, the world’s largest pizza chain based on retail sales, promoted Art D’Elia to evp and CMO, the company announced on Thursday. In the expanded role, D’Elia will oversee all global marketing initiatives including the company’s marketing and advertising efforts in the U.S. as well as work with the brand’s franchisees internationally. He will…
As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease. Now the brand has returned to advertising on a…
Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators–including Yum! Brands, McDonald’s, Starbucks and Dunkin’–show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19. While certain segments of the hard-hit restaurant…
Impossible Foods is striking further into the U.S. heartland with a just-announced deal to sell its popular faux burgers in Walmart stores, beginning today. The move takes the Silicon Valley-based company far beyond its boutique retail roots and into more than 8,000 total stores, a 50-fold increase in its distribution since early this year. The…
For college students, remote work is disrupting a defining moment in their burgeoning adult lives. Rather than heading back to campus this fall, many are likely settling in for at least one more semester at home–not exactly the typical college experience, especially for those that were hoping to round out their collegiate tenure on a…
LONDON–If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave enough to venture back into a bar, you’ll know that it’s a bit of an unusual experience: hand sanitizer everywhere, people wearing masks, black and yellow tape marking where you can and cannot stand to…
Even for brands in essential industries, the pandemic probably isn’t the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they’d cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the…
For the first time in the brand’s history, Budweiser is offering an alcohol-free beer. With the help of NBA star Dwyane Wade, who co-founded the new product and helped to define some of its “core attributes,” the brand is marketing the product as a way to live a “balanced lifestyle” without compromising on experience or…
Even in the midst of a pandemic, premium burger chain BurgerFi has ambitious plans for 2020 as it eyes opening new locations and going public this fall. To kick off those plans, the brand has unveiled a new ad campaign, part of a new marketing strategy that the fast-casual concept has spent about a year…
It’s hard to imagine a time when India pale ales were an exotic rarity, but if you were kicking around the East Coast in the 1980s, they actually were. In those years, a handful of California brewers began to revive the strong, hoppy beer (named after the brews that England began exporting to its colonies…
You can’t release a song titled “Whoppa” and expect Burger King not to notice. U.K rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab. The result is a wild track launch campaign created by agency BBH in London. Burger King has printed special QR codes on…
We’re all stuck at home and having to find more ways to get creative to pass the time. Domino’s Pizza is challenging its fans to a Homemade Film Festival, a contest of home movies expressing their love for the brand–which will love them back to the tune of a year of free pizza. The videos…
A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain’s app. The promotion, which began June 22 to remind customers about the subscription service, is all part of the bakery’s plan to incorporate a recurring revenue model similar…
In a campaign inspired by the community where it was born, Estrella Jalisco is promoting art and culture through its new $1 million artists-in-residence program. Rojas is an artist, muralist and activist with a mission ‘to ignite creativity and inspire others to see the world through the lens of love.’ Estrella Jalisco The AB InBev-owned…
Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek. One of its latest spots, which began airing in June, markets its pecan chicken salad sandwich. And the ad…
Shake Shack’s latest community outreach effort, a virtual summer Shack Camp, was created for both kids and kids at heart and born out of the challenges the company’s employees are facing in balancing work and family during the pandemic, according to the fast casual chain’s CMO, Jay Livingston. That’s particularly true now that school’s out…
Burger King wants to skip directly from the coronavirus-fueled chaos of today to the lovely and wondrous holiday season of December. And they think the pandemic-weary public may be ready to play along. Today, the fast food brand unveils a Christmas in July promo, transforming its social media channels and the BK app with carols…
A designer named Norm Cox, working for Xerox in the 1980s, created the small-but-mighty, three-line widget that would become ubiquitous on computer interfaces and mobile devices. He called it a “road sign,” an “air vent” and a “container for contextual menu choices.” He never compared it to lunch. But in the years since, those parallel,…
Baseball’s back. Nearly four months later than originally planned, Opening Day is finally happening this week, much to the relief of sports fans who’ve been struggling to fill a baseball-shaped void in their souls since late March. In a spot released today, Bud Light offers an ode to those fans, and to the hobbies they’ve…
States and cities across the U.S. are in various stages of reopening in the wake of Covid-19, but food-delivery service DoorDash is issuing a reminder that the coast is far from clear for the restaurant industry. DoorDash called the pandemic the restaurant industry’s greatest challenge to date, and its dependence on their survival is fairly…
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