British confectionery brand Fox’s named Spark Foundry as its media planning and buying partner in the U.K to help it build awareness. The appointment by the Valeo Snackfoods-owned brand, whose range includes Fox’s Glacier Mints, will give Spark Foundry the tools to build awareness and drive sales of the company’s candy range using a renewed…
Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process. The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger…
Planters and Anthony Anderson are going nuts for Father’s Day with original song “Shake It Like Dad,” penned by Anderson, and an accompanying social challenge. People can share videos celebrating their dads’ quirks on Instagram, TikTok or Twitter, using the #NutsForDad and #Sweeps hashtags and tagging Mr. Peanut. Entries are open through Father’s Day (Sunday,…
With more than 60% of adults in the U.S. having received at least one dose of the Covid-19 vaccine and summer quickly approaching, business directory and crowdsourced review forum Yelp examined the impact of the surge in demand on the restaurant industry. Yelp restaurants general manager Devon Wright wrote in a blog post Wednesday, “The…
Iconic Domino’s villain The Noid surfaced on TikTok. In the #AvoidTheNoid hashtag challenge on the video creation platform, which was developed by the pizza chain and agency of record WorkInProgress, The Noid throws an ear-tugging tantrum with Pat Benatar’s “Hit Me With Your Best Shot” as the soundtrack, and TikTok users can Duet to the…
Inspiration for the next great ad can truly come from anywhere. Just ask Reese’s Peanut Butter Cups and creative agency Anomaly Toronto. For the popular candy brand’s latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy’s famous pleated paper wrapper. Some may wonder where…
When the customer is always right, perhaps that customer thinks the vendor doesn’t notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald’s menu items, annoying indecision, screaming children and counting out a…
During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn’t get enough of. This is how his drink, Barcode, was born. The plant-based, all-natural performance drink launched late last year through ecommerce and brick and mortar channels. But the brand-building was years…
Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication. Continuing the recently introduced brand focus of “We’ve Got This” that began late last year, the new “Domin-Oh-Hoo-Hoo” ad…
A child’s love for Wendy’s scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic “Where’s the Beef?” campaign slogan of the 1980s. The ad, written, storyboarded and directed by Julien Jantos, whose mother shared it with the brand through Twitter, is called “The…
The cravings people feel and the rituals they go through when ordering a McDonald’s delivery are the focus of two spots as part of a campaign being released to promote the McDelivery service. The TV ads from Leo Burnett London will be released on the evening of June 6, forming the “There’s Nothing Quite Like…
Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a…
Early reviews have been stellar for Burger King’s new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King’s worst nightmare? The brand and its longtime agency David Miami posed the question for the revamped product’s first ad push and came…
Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers. Coke’s ad pans in on a girl working in an internet caf?. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to…
As summer returns to the U.K., so too will one of America’s biggest fast food chains. Wendy’s–the one with the logo featuring a red-headed girl in pigtails and a blue dress–which re-enters the market after shuttering its stores in Britain more than 20 years ago. The world’s third-largest burger chain (and now second-largest in the…
Ice cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand’s biggest sales season, the effort features three videos under the tagline, “Melt Your Mouth’s Mind,” that “articulate this playful, fun weird little moment” when consumers eat…
Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing…
Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range. The “Papa X Cheddar”…
First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus–fabled to be able to put back 144 pints in a single session–Victoria has a history of embracing its jovial side while celebrating tradition. In its new…
Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Adweek has learned that Britain’s largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to…
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