Coca-Cola is on “a new journey” as a company in how it intends to engage and sell to consumers using online communications that will connect with people’s desire “to be together”–be it virtually or physically. With its main red label brand having released its “Real Magic” brand platform in October prior to the parent company…
Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the…
Mariah Carey planted her jewel-encrusted flag in the holidays in 1994 when she released her classic carol, “All I Want For Christmas Is You.” Now, with some help from McDonald’s and its Famous Orders series, the undisputed Queen of Christmas comes bearing gifts–more specifically, 12 days of deals. Today, the legacy fast food chain announced…
As a brand, Tim Hortons is very much tied to its country of origin: Canada. This is by design. For decades, the coffee-and-doughnut shop has run patriotic commercials that position it as part of the Canadian identity–right up there with hockey, beavers, multiculturalism and universal healthcare. By many metrics, the strategy has worked: A few…
In case you missed it, things have been heating up since the legendary partnership between Megan Thee Stallion and the legacy chicken chain Popeyes began. In October, the pair announced a plan to roll out three separate, co-designed merch lines. Today, the brand announced the second installment. The collection, dubbed “Animegan” and inspired by the…
Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney. So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today….
Business directory and crowdsourced review forum Yelp revamped the feed experience on its iOS application, letting users scroll through a vertical feed. Yelp Group product manager, consumer product Phillip Zukin wrote in a blog post Tuesday, “Millions of people turn to Yelp every day to connect with great local businesses, make informed spending decisions and…
Surely we’ve all been faced with the dilemma of heading to a social gathering with no insulation for our fried chicken bucket–or our delicate, bucket-lugging hands. KFC and agency Edelman have finally solved that eternal struggle by creating the Finger Lickin’ Chicken Mitten Bucket Hugger, a holiday sweater designed to fit the chain’s signature buckets….
WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across over 200 countries and territories as part of…
For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face. PepsiCo built the Dig In platform last fall to…
Avocados and the Super Bowl are inextricably linked in advertising history, with Game Day widely considered to be the biggest day for avocado sales nationwide due to the popularity of chips and guacamole at events. After sitting out the 2021 game, Avocados From Mexico (AFM) has announced that they will be returning for the February…
Wieden+Kennedy Portland, which resurrected and reimagined Colonel Sanders across a wide array of ads for KFC, is ending its relationship with the brand after seven years together. The agency today confirmed to Adweek that it is no longer involved in the pitch to continue as the fast food chain’s U.S. creative and media agency. “We…
Two iconic Bettys–Crocker and White–are celebrating their 100th birthdays within three months of each other, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart. White herself posted about the effort to her 1.6 million Instagram followers, noting her centennial birthday is coming up on Jan. 17, 2022 and “with @BettyCrocker…
It’s time for the big game. You go to your friend’s house who is hosting a party to watch it together, only for them to bring out some really boring snacks. It can be a mood killer and so PepsiCo has created a hero to ensure that such mistakes are not made, as it brings…
For the first time in more than 20 years, Velveeta is updating its logo. Gone is the red underline, white background with blue trim, and “liquid gold” description. All that remains, really, is Velveeta. “Our new logo is simpler, bolder, more creamy and more expressive,” said Leah Bowman, associate brand manager of Velveeta at parent…
If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an…
Vital Farms, known for its pasture-raised eggs, has put its chickens at the center of its advertising for years now, introducing them by name and touting an environmentally friendly “bullsh*t free” message. But in a new campaign, the brand has turned the creative over entirely to its avian workforce, developing what may be the first…
Starbucks has been serving festive drinks in special holiday cups since 1997. As of 2015, however, the coffee chain has been gradually moving away from a primary emphasis on Christmas–a decision that has led to some protests. The latest batch, which will be released Nov. 4, continues that shift with a gifting theme and a…
McDonald’s is celebrating the 40th anniversary of its popular seasonal sandwich, the McRib, in a couple different ways this year. The first came in the form of an NFT, an exclusive digital rendering of the famous sandwich that the brand began releasing in limited quantities on Nov. 1. The second was a more traditional celebration…
In 1824, the story goes, a dentist by the name of Peabody (first name unknown) decided he would improve the common formulations of toothpaste, which then consisted of ingredients like ground rock salt and burned crumbs. Peabody added something actually cleansing: soap. In time, as manufacturers adopted the recipe, the soap commonly took the form…
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