Even cultural moments can come down to a science. At least that’s what audience intelligence platform Pulsar and “global generosity movement” GivingTuesday have discovered in researching how audiences and payment platforms impact donations. The two organizations presented those insights to Adweek editor in chief Stephanie Paterik during The Giving Revolution: How Network Effects Are Rewiring…
After a 15-month hiatus, Pop-Up Magazine has returned to the analog world. The self-styled live magazine launched its Sidewalk Issue, its first in-person event since February 2020, in San Francisco, Los Angeles and Brooklyn last week. Using funding from Google, the publisher collaborated with more than a dozen artists to create a series of art…
For all the talk of lower overheads and limitless audience size, the truth is very few companies have been able to make the same amount of money from virtual events. But as more publishers plan in-person events for the fall, recouping that revenue while holding onto the benefits of virtual events is now in sight….
To tackle online hate, British telecom giant BT is recruiting a diverse team of football players to push out its Hope United campaign ahead of the UEFA European Championship. The multi-million-pound campaign is created by Saatchi & Saatchi. It will bring together 20 players from England, Scotland, Wales and Northern Ireland, including Marcus Rashford, Gareth…
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening– and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWALondon and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing,…
As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago. At Adweek’s CMO Summit this week, marketing leaders discussed how they are approaching recruiting and retention in a world where companies and…
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In conversation with Adweek’s chief content officer Lisa Granatstein at Adweek’s CMO Summit, digitally native luggage brand Away’s CMO Selena Kalvaria and fitness company Exos’ CMO…
During the pandemic, ideas of community have shifted largely online. This has been a boon to internet-based companies, but a serious challenge for ones that relied on in-person gathering in the “before times.” Discord has been one winner of the pandemic economy, surging in user base and valuation. The company has shot up from 100…
The selfie is the new autograph. That’s how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with superfans. But it really took off when its CEO Steven Galanis and co-founder Devon Townsend…
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible. “There’s never been a better time to evolve our businesses, and there’s never been…
At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands–Advil, Flonase, Benefiber, Centrum and Nicorette–and asked viewers to pinpoint the ones that had the most impact on their daily lives. For a portfolio of brands that…
When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they’re not using it efficiently. “We’ve created a bit of chaos,” Herman told the virtual audience at…
“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death’s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” Cessario made those comments during a session at Adweek’s Social Media Week 2021 Wednesday, alongside TikTok global head of…
When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this shift, MTV redoubled its efforts on TikTok and YouTube, two platforms where…
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come. Attempting to predict events beyond three months in advance might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession–and seem to agree on…
Amnesty International will issue a challenge to the advertising industry at The Drum’s Plan it Day and Do it Day events, calling on advertisers to change perceptions surrounding refugees.
“Everyone knows the challenge in the broad sense,” Amnesty International communications director Osama Saeed Bhutta told the publication. “We have 20 million refugees worldwide and in the last year there have been some attempts by the United Nations (UN) and President Obama to get people to help sort it out because they realize our generation is going to be judged by future decades on how we dealt with this.”
The goal of the challenge will be to shift public opinion at a time when anti-refugee sentiment seems to be growing in certain circles. Such sentiment is often attributed as a contributing factor in the U.K.’s Brexit decision this summer, for example, while xenophobic anti-immigrant and anti-refugee sentiment also seem to at the heart of Donald Trump‘s campaign. Just yesterday, Trump’s son, Donald Trump Jr., generated controversy with a tweet comparing the “Syrian refugee problem” with a bowl of Skittles with three that “would kill you.”
Media surrounding the refugee crisis hasn’t been limited to documenting such xenophobic fearmongering, however. Bhutta points to the inclusion of Team Refugee at the Rio 2016 Olympics, which included ten refugees from around the world brought together by the International Olympic Committee and UNHCR as an initiative that could help “shift the debate towards a more positive and humanitarian direction.”
“It showed the rest of the world that refugees are people with hopes and aspirations and determination as well. That’s no better represented than by [Syrian swimmer] Yusra Mardini, who saved so many lives by swimming and pushing a boat over to Greece and then ended up at the Olympics,” he added. “That’s a movie story right there.”
“For us, this challenge is about changing public opinion – something marketers do every day,” Bhutta said. “We could have framed it in many different ways – it could have been about aid or targeting governments – but we’ve focused on public opinion because these industries (advertising, marketing, digital) are going to be essential in changing the way this is dealt with and coming up with creative solutions.”
Amnesty International’s Do It Day challenge will run simultaneously in the U.S. and the U.K. but Bhutta notes that the problem requires a global outlook. “We’re a global movement and we have real global muscle so what we’re looking for is ideas that can be implemented everywhere,” he said.
“There’s an immediate two-year horizon we’re working towards and have an ambitious target of having two million refugees resettled by then, but that by no means solves things. We’re open minded and looking for possibilities. Short term ideas are great, but what we really want are ideas with longevity that can bring debate to the fore in different ways.”
This is a guest post by Ari Halper, esteemed gourmand and executive creative director at Grey New York.
By now you’ve already read about who will win at Cannes. You’ve probably even read about how to pack for Cannes. Now it’s time to get serious and talk about what really matters: where to eat in Cannes (according to The Ferocious Foodie, that is).
FF is my alter blogger ego, because working in advertising leaves me with way too much downtime on my hands.
Kidding aside, though, a lot of people have told me over the years that I have pretty good foodar (like gaydar, but for food) and, like most creative directors, I love throwing my opinions around with reckless abandon. So, here are my top picks for those rare moments during the week when you may want to put something in your mouth other than booze.
LE CHATEAU DE LA CHEVRE D’OR
6 Rue du Barri, 06260 Eze, France • +33 4 92 10 66 66 •
This is easily my favorite restaurant in the French Riviera and quite handily one of the best restaurants in the world, I don’t care what the Pellegrino Top 50 list says. When you take all things into account, nothing compares to this setting, perched high atop the castle town of Eze, you feel like royalty looking our over the Mediterranean with food preparations that double as works of art. The price is steep, but the experience is incomparable. If you can’t get a rezzy, or simply don’t have the coin, I also recommend coming just for a drink and a snack. Same great setting and you won’t need to pawn anything to foot the bill.
COCOON
18 Rue Bivouac Napoleon, 06400 Cannes, France • 624 16 33 97
Located in a little alley very close to the Palais, this hard-to-find (save the purple awning) cafe kills it when it comes to salads. We’re talking salads so friggin’ good you could order them for dessert. Like the goat cheese tart and caramelized apple salad. I’ve never seen a place rock the lettuce like Cocoon. Trust me. You need this. But best of all, Cocoon is very per diem friendly, not to mention American friendly. That’s nice if you’re like me and never learned a second language.
5 rue Lafontaine 06400 Cannes, FR • 04 93 68 02 09 •
This is my favorite restaurant in Cannes proper. A sequel to Feu Follet (RIP), which some of you old time Cannes goers might recall, which was an amazing restaurant in Mougins back in 90’s and 00’s. But sadly it disappeared. Well, I am happy to report that chef Jean-Paul Battaglia is back with a vengeance still serving up the best risottos and soufflés I’ve ever had in my life.
3 quai Saint-Pierre 06400 Cannes, France • +33 4 93 39 22 56 •
One can only eat so much foie gras before one craves something else. First world problems are the worst. Well, unfortunately Vesuvio had become a shell of its former self as of late, but the good news is that La Pizza has picked up the slack. The service is pretty typical French rude, but the half moon pies are solid. I’ve tried about six and not one disappointed. My favorites being the pepperoni, veggie and believe it or not, mussel pizza.
La Croisette, 06400 Cannes, FR • 0493942315 •
What would a Cannes restaurant list be without a restaurant on the beach? Well, right across the Croisette from the Carlton Hotel you will find this very capable beach and restaurant. It’s worth taking advantage of both and making a day of it, if you ask me. But be warned, the portions are massive. Of the elephant-sized dishes, the one to get is the moules frites (mussels in white wine with fries). It’s so damn good you’ll be lapping up the bowl like the antidote was in it.
27 Rue Félix Faure, 06400 Cannes, France • +33 4 93 39 98 94 •
There are technically three of these restaurants with the exact same name, (guess they don’t have strict copyright laws in France?), but only one is actually worth going to, the one at the bottom of the hill, right on the corner with green signage. So to help you remember, just think “green means go.” And by that I mean go crazy! The seafood is so fresh you’ll be horking down shellfish like a sperm whale.
7 place de l’Etang • 06400 Cannes • +33 4 93 43 15 85 •
It’s a bit of a hike to get there way past The Martinez, out on the eastern peninsula by the “other” harbor that no one ever goes to. But that’s also what’s really nice about it: the chance to get away from the ad scene for a spell and actually appreciate the fact that you’re in Europe. In the French Riviera! And Freddy boy delivers on that escape in spades, with its quaint garden oasis and bountiful seafood. Everything is so fresh it feels like it was swimming just minutes before it hit your plate. I highly recommend any of the whole fish, which you can pick out right from the case at the front.
8 rue Emile Negrin 06400 Cannes, France • +33 4 93 30 07 61 •
Considering Morocco is only a stone’s throw across the sea, okay, so it would need to be one hell of a toss, but you get my point, it’s closer than Jersey. My other point is that this is another great option if you’re getting Frenched out. After all, variety is the spice of life as they say. And speaking of spice Fleur brings a cavalry of it with flavorful tagines that would knock your socks off if you were wearing any. The other thing I love about this place is the cozy vibe. Feels like nothing else in Cannes.
1028 ave Notre-Dame de Vie 06250 Mougins, France •
The best part about being in Cannes is actually getting out of Cannes to visit all of the surrounding medieval castle towns like Eze, Grasse and St-Paul-de-Vence. And of all the towns, the easiest one to get to is Mougins. But don’t discount its ten-minute proximity, because it really is one of the most charming. It’s also packing some serious culinary cred. So serious that one of the restaurants there has been tops in the region for over four decades serving up Michelin stars since the 70’s. This is haute French cuisine at its finest, done with an artistic flair and a stunning backdrop. I recommend sitting outside. Not only is it beautiful, it makes it easier to catch your breath when it’s taken away.
1 place du Général de Gaulle 06570 Saint-Paul de Vence, France • +33 4 93 32 80 02 •
Once again you’ll have to rent a car for this one, but I promise the experience will be worth it. And yes, once again it’s in a picturesque castle town, yada, yada, yada. That said, what sets this place apart isn’t the food, although it’s pretty good. In fact, the main reason to go here isn’t even the restaurant, it’s the hotel. In case you’ve never been, this place goes so far back the likes of Picasso, Matisse, Braque and Leger used to stay there before they were famous. And as legend has it, they paid for their rooms with paintings. So, either before or after your meal, you owe it to yourself to walk the grounds and see all of the art that has been donated to the hotel over the years. It’s truly special.
Ari Halper is an Executive Creative Director at Grey New York.
If playing dress-up–albeit in off-kilter, animalistic fashion–in the name of charity sounds enticing, then mark June 5 on your calendar because that’s when the World Wildlife Fund will kick off its “Wear it Wild” fundraising campaign. To help hype the event, Naked Communications and Pulse Films have launched a digital effort called “The A-Z of Wear it Wild” that not only encourages people to “dress as wild as they dare for the day” but provides alphabetical suggestions on quirky animal wear.
Of course, this isn’t just any fancy schmancy costume party if the film’s soundtrack is any indication as it’s set to the tune of “Hunter” by a band called The Slaves, who sound like a Prodigy/Sex Pistols hybrid. Regarding the punk rock spirit of the visuals and sound, “A-Z” director Alex Haines says,
“On paper, a family-friendly, animal-themed fancy dress party sounds so expected and twee – the fun bit was trying to move away from that expectation; adding a layer of attitude! Music was always going to play a big part in that, and we were really excited when we got sign off on the Slaves track! They embody everything we wanted from this film attitude wise.”
Still, with all the frivolity and fun comes some serious undertones in this campaign from Naked, which signed on as WWF UK’s digital content partner earlier this month. The agency’s creative director Cyrus Vantoch-Wood, who led the project, explains:
“Having a fundraising idea is one thing, but our mission for the film was to drive action and inspire behaviour; like a video flyer to get people involved. We also couldn’t forget that this is a serious issue. Wildlife populations worldwide have declined by 52% since 1970. We needed something that can appeal to school kids, mums and hipsters alike, whilst maintaining some break through. We needed an execution with teeth. The end product is a piece of content that taps into people’s imaginations and shows them that this is an opportunity to have some fun and do some good.”
The hopes of all parties involved are that “Wear it Wild” becomes a major annual event and that UK businesses, schools and organizations will get involved with the cause. To find out more about it, go here.
Agency: Naked Communications
Agency Producer: Lee Charlton
Executive / Creative Director: Cyrus Vantoch-Wood
Creative Team: Catherine Hope, Jonny Palmer and Andy Russel
Production Company: Pulse Films
Director: Alex Haines
Producer: John Bannister
Grade: Ben Rogers @ Gramercy Park Studios
Sound Mix: Michael Powell @ Prodigious
Music Supervision: Pitch and Sync
This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.
When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. (more…)
New Career Opportunities Daily: The best jobs in media.
Representing 4 continents, @cpbgroup about to share the work they do across the world #GreatTalent #AWXI pic.twitter.com/Y63J2l7Zh4
— MDC Partners (@MDCPartners) October 2, 2014
CP+ B brought its creative talent to Advertising Week New York from around the globe last week, with none other than Chairman Chuck Porter on hand to emcee a select panel.
While CP+B has a worldwide presence, many of its offices are small. Porter likes it that way; as he noted during the event, strong collaboration between offices works well in serving the agency’s varied clients.
One such location is CP+B’s Copenhagen, Denmark office, which handles the account for III, a brand of headphones used primarily by DJ’s. Mathias Birkvad, CEO of CP+B, Copenhagen, outlined the “how” behind a agency’s creative approach which led to a rap contest that generated lots of media attention.
New Career Opportunities Daily: The best jobs in media.
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