The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next year. Brands are eager to get in on the…
When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences. For Lisa Holme, Discovery+’s group svp of content and commercial strategy, keeping consumers engaged comes down…
When the popular Adult Swim series Rick and Morty joined forces with Wendy’s in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes–Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime–it was a risk. The animated sci-fi show had teamed up with other companies in the…
In 2005, Shonda Rhimes’ production company Shondaland had its first series, the medical drama Grey’s Anatomy, premiere on ABC. Eighteen seasons, 16 years and 10 other TV series later, Rhimes is set on taking over television’s next frontier. “I really was looking towards the future of what television was. I was looking for another hurdle…
When the supernatural thriller series Evil premiered on CBS in September 2019, it became an instantly acclaimed hit among critics, who praised the writing and performances on the chilling series. Despite the praise, though, it struggled to find a linear audience–which is when ViacomCBS turned to Netflix to try an experiment. “We all in our…
In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual for the remainder of the year. Now, the fruits of that decision have become evident. The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which…
Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it’s changes in health ordinances or attendance…
Video sharing platform Triller is giving its Black online content creators across entertainment, lifestyle, fashion and sports a way to boost their profiles with marketing decision makers at Fortune 500 brands at an in-person showcase in Atlanta next month. The inaugural Black Creators Conference presents a chance for Black videographers to network and collaborate on…
For publishers planning to bring back in-person events this fall, the delta variant has posed an unwelcome hurdle. Group Nine brand Thrillist announced its return to in-person events this morning with a new franchise, the Thrillist Block Party, a celebration of local culture and commerce that will kick off with an outdoor festival in Manhattan’s…
As many as 60,000 people are expected to flood into Palm Springs over the next two weekends for an upscale dance party called Splash House, where the exclusive cannabis sponsor will be as prominent as the poolside DJ sets and misting fans. The event, taking place across several tony resorts and a cavernous museum, will…
Like all entertainment in 2020, OZY Media’s annual OZY Fest had to pivot to a virtual model as Covid put a major stopper on all in-person productions. This year, the outdoor event–touted as “TED meets Coachella” by festival-goers–returns with a major title partner and a brand new, second location. On October 16 and 17, OZY…
As the pandemic has pushed live entertainment into the virtual realm over the course of the past year, innovation in the space was supercharged to fill the gaps left by the cancellation of in-person events. From gaming and sports to conferences and YouTube streaming, influencers and entertainers found new ways to create immersive and interactive…
Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media brand Sports Illustrated just as consumers are once again allowed to attend concerts and sporting events across the U.S. “We always believed this was a business that we could be successful in, and we always…
Even cultural moments can come down to a science. At least that’s what audience intelligence platform Pulsar and “global generosity movement” GivingTuesday have discovered in researching how audiences and payment platforms impact donations. The two organizations presented those insights to Adweek editor in chief Stephanie Paterik during The Giving Revolution: How Network Effects Are Rewiring…
After a 15-month hiatus, Pop-Up Magazine has returned to the analog world. The self-styled live magazine launched its Sidewalk Issue, its first in-person event since February 2020, in San Francisco, Los Angeles and Brooklyn last week. Using funding from Google, the publisher collaborated with more than a dozen artists to create a series of art…
For all the talk of lower overheads and limitless audience size, the truth is very few companies have been able to make the same amount of money from virtual events. But as more publishers plan in-person events for the fall, recouping that revenue while holding onto the benefits of virtual events is now in sight….
To tackle online hate, British telecom giant BT is recruiting a diverse team of football players to push out its Hope United campaign ahead of the UEFA European Championship. The multi-million-pound campaign is created by Saatchi & Saatchi. It will bring together 20 players from England, Scotland, Wales and Northern Ireland, including Marcus Rashford, Gareth…
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening– and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWALondon and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing,…
As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago. At Adweek’s CMO Summit this week, marketing leaders discussed how they are approaching recruiting and retention in a world where companies and…
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In conversation with Adweek’s chief content officer Lisa Granatstein at Adweek’s CMO Summit, digitally native luggage brand Away’s CMO Selena Kalvaria and fitness company Exos’ CMO…
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