Hasta La Creative!

Lance Reddick, who you should know as Lieutenant Daniels on The Wire, takes center stage in Raleigh-based agency Baldwin&‘s new campaign for Cree LED Bulbs, entitled “The Room of Enlightenment.”

The digital campaign features Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself  “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. continued…

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ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson, RG III, Clayton Kershaw and Patrick Kane) in different situations.

Not centered around a comic premise, “DaDaDa DaDaDa” lets the highlights from many different sports, including ones you don’t care about (lacrosse, anyone?), do the talking for a majority of the spot — perhaps not a bad strategy (except for the lacrosse), considering that is why most people tune in to SportsCenter.

“Da Da Da” is also a departure in that it’s the first ESPN commercial in ten years to be shown on other networks, such as during NBC’s Sunday Night Football. Presumably a response to SportsCenter’s declining audience — and perhaps a reaction to new competitor Fox Sports 1 — the spot attempts to bring in new viewers by running on DirectTV, Adult Swim, Spike and Comedy Central. Whether or not the expensive spot can help SportsCenter fight the declining viewership brought on by the increased ease of finding sports highlights online remains to be seen. But lacrosse players everywhere are cheering. Credits after the jump.

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