Tabasco

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Duval Guillaume has made the new worldwide web commercial for TABASCO, the American icon brand from Louisiana.

The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’ spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

Credits:
Client : Tabasco
Agency: Duval Guillaume Brusels
Client contact: Yiannis Tziamtzis
Creative directors: Katrien Bottez & Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoit Menetret
Strategic Planner: Wim Walraevens
Account Director: Isabel Peeters
Tv-producers: Marc Van Buggenhout, Bruno Dejonghe, Emily Rammant
Production Company: Latcho Dro
Director: Manu Coeman
Dop: Sacha Wiernick
Production manager: Bérengère Lurquin
Actor: Sébastien Waroquier
Editor: Blaise Jadoul
Post production company: Condor
Sound design: Look & Listen


Scottex: Strength

Scottex: Strength

Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.

Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.

Results:
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Carsten Van Berkel, Stefan Leendertse
Account Directors: Patrick Clymans, Philippe De Cleen

Tabasco: Bus

Tabasco: Bus

Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Creatives: Davy Caluwaerts, Kristof Vanderbeke

American Social Health Association: Dangers of Chlamydia

American Social Health Association: Dangers of Chlamydia

Check out the facebook application: http://apps.facebook.com/morphmonkey

Anyone on Facebook can take part in the campaign by simply downloading the MorphMonkey application and clicking the “Make a Love Child” tab.

Users are allowed to continue making love children whilst having the disease. However a twist comes at the end of 8 weeks, when they find that they are temporarily unable to make any more children, as their untreated case of Chlamydia has of course made them infertile.

The application does absolutely no harm to computers and is not a virus. Facebook has plenty of applications that can be downloaded every day but rarely are they used in a stunt like this.

Advertising Agency: Duval Guillaume, New York, USA

One Second: Snow Canon

One Second: Snow Canon

The One Second snow canon. In Winter 2008, this artificial snow machine was installed on a temporary dry ski slope during an event One Second was sponsoring in Ghent.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Additional credits: Christ Lannoy, Carole Michiels
Released: January 2008

Bynolyt binoculars: Eskimo

Bynolyt binoculars: Eskimo

Advertising Agency: Duval Guillaume Antwerp, Belgium
Account: Patrick Clymans
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Photographer: Koen Demuynck

Wafels & Dinges: The big waffle

Wafels & Dinges: The big waffle

You can also watch the making of video.

Advertising Agency: Duval Guillaume, New York, USA
Creative Directors: Alex Goulart, Joao Medeiros
Creatives: Stoffel van den Bergh, Usman Abdul, Marijn Buijs
Head of Design: Moenen Erbaur
Released: April 2008

Nikon Coolpix: Speedboats

Nikon Coolpix: Speedboats

You’ll start loving fast things.

Advertising Agency: Duvalguillaume-antwerp, Belgium
Creative Directors: Dirk Domen, Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric becker
Photographer: Paul Ruigrok
Accounts: De Pooter Inez, Sandra Wasem

Nikon Coolpix: Taxi

Nikon Coolpix: Taxi

You’ll start loving fast things.

Advertising Agency: Duvalguillaume-antwerp, Belgium
Creative Directors: Dirk Domen, Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric becker
Photographer: Paul Ruigrok
Accounts: De Pooter Inez, Sandra Wasem