Hasta La Creative!

Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those.

Dave steps out of his car in a jacket and tie. “Don’tcha” by the Pussycat Dolls starts playing. And we see that Dave is wearing super tight shorts and impossibly high stilettos, as he struts down the street in celebration of his newly found savings thanks to MoneySuperMarket.

He twerks. He swerves. He drops it down low and brings it up slow. Most impressive, I think, is his ability to work that sidewalk in 7-inch heels, a task many women can’t do without looking like a newborn foal learning to walk.

It’s narrated by Sharon Osbourne, who also makes a cameo at the end, but Dave and his butt are obviously the stars of the show.

Following its ad last year where an elephant sashayed down a busy street, MoneySuperMarket nails silly and ridiculous and entertaining in one fell swoop (or depending on how you feel about the term, slutdrop).

It's flashback week for fans of 1990s hip-hop, with Sean "Puff Daddy" Combs and Snoop Dogg making advertising cameos that would have seemed inconceivable 15 years ago.

Combs, known these days as Diddy, headlines a new 60-second spot from Fiat and ad agency Doner. In the ad, we see two men wandering the desert in a delirious haze, unsure if they're really being saved by a celebrity or just imagining a mirage.

Meanwhile, Snoop, who has gone by Snoop Lion lately, has popped up in, of all places, a British auto insurance ad from agency Mother. He narrates the story of a dorky white guy named Phil who saved money by getting insurance from MoneySuperMarket and now feels "epic." Feeling epic, in this case, means driving an invisible car and hanging out at inner-city street parties.

It's not exactly jarring to see these two iconic rappers in ads, since both have been frequent marketing mouthpieces in recent years. But it's still entertaining to imagine how they would have reacted to the words "Fiat" and "MoneySuperMarket" in 1997.