La ville de St Petersburg en Floride cherche à se doter d’une construction architecturale en lançant un concours international. Les danois de BIG Architects ont proposé ce projet impressionnant avec cette structure proche de la forme d’un escargot au bout de la jetée.
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Advertising Agency: Mais e Mais Vendas, Brazil
Art Director / Copywriter: Dennis Campos
Hoje é aniversário da minha mãe (te amo, baixinha!). Mas fora isso, hoje é o dia em que a Avenida Paulista completa 120 anos. E para homenagear, o Restaurante América fez um infográfico bem interessante, contando um pouco sobre a história do cartão postal.
Isso me fez lembrar da primeira vez que vim sozinha pra São Paulo, no dia de prestar vestibular na Cásper Líbero. Não esqueço a sensação de ir subindo as escadas do metrô Trianon-Masp e continuar olhando pra cima mesmo depois de chegar à calçada para ver todos aqueles prédios enormes (pelo menos à primeira vista). Deu uma emoçãozinha, não dá pra negar que a Paulista tem seu charme.
Mesmo pra quem não é da cidade, vale dar uma olhada. Afinal, a Paulista é um ícone nacional, onde todo ano acontecem festas, passeatas, protestos, shows, imitadores de Michael Jackson e o que mais a criatividade das pessoas quiser.
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Eu gosto bastante de couve-flor apesar de alguns consideraram o vegetal mais sem graça que existe. Certamente dá um pau no alface, agrião, entre outros verdes.
Mas o que te faria comprar mais couve-flor? E ainda: Pagar mais caro pelas colheitas selecionadas que vem em embalagens fechadas a vácuo, ao invés de simplesmente pegar aquelas amontoadas junto com outras hortaliças?
A resposta é simples: Dar um coração para cada couve-flor. Bem, quase isso.
Na Austrália, uma ideia do estúdio de design Black Squid criou personalidade para o vegetal, com quatro diferentes nomes familiares – Bob, Doug, Doris e Shirl – que certamente lembram os avós de algum consumidor.
A embalagem é simples e divertida, trazendo pra cada nome uma sugestão de preparo: “A Doris pode parecer um pouco tímida, mas assim que misturada e refogada com outros vegetais, ela se tornará a vida da refeição. Espontânea, saudável e surpreendente. Go Doris!”
Além de aplicar muito bem a proposta de adicionar personalidade – também já bem explorado por outros segmentos – o pacote ainda se destaca no ponto de venda.
/via Influx
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Chaiti Mehta, founder of Chaiti Mehta Design (CMD) in 2009, discovered herself in the world of design when she began communicating a message both visually and conceptually. Calling herself as purely a designer, she creates forms and patterns out of brands, our of love, out of passion.
Her work spans brand identity and development, art direction, packaging, printed matter, interactive, art-projects and exhibitions. With her clientele in India, New York, London, and Dubai, she works closely and collaboratively with them who want their brands to speak. She allows a direct thought-process, approaching design holistically.
Her work has been awarded and published by curated design publication; Book of the Year, Volume Four (Praquin, France), Asia Pacific Design No. 7 (Sandu Cultural Media Co.,Ltd. Hongkong/Guangzhou/Beijing and Design 360°- Concept and Design Magazine). Featured on the front cover of India’s noted design magazine, The Kyoorius Design Magazine 7 and The Kyoorius Design Showcase 2011-12.
Why are you a Graphic Designer?
I usually stumble at being called a Graphic Designer and come up with all sorts of complicated explanations and words. I’m purely a designer. One who can define a color, a type and a form. The kind of graphic design majority of people relate to is not only about brochures, catalogs, logos and all of that. It’s about a Process. It’s how it works. Knowing the real power of holistic design and experiencing its maximum. In short every piece needs to have an Understanding of Design, a perception and experimentation. Hence I chose this path.
Did you attend school for fine art or design?
Attended a four year intensive training in a design school at Rachana Sansad College of Applied Art & Crafts, Mumbai brought in basic fundamentals of Design and prepares one to pursue that path. What I gathered learning in design school are the basic concepts like rhythm and balance. The education gave me a direction and opened several avenues. Education is useful. Training and practice is more important.
You have a distinct style of Design. How long did it take you to develop your style?
I don’t think I try coming up with a style but come up with something that has a logic underneath it. I take myself into a whole new experience everytime I think of something. If you see my work, it’s always emerging into different interests. I don’t draw from any inspiration, influence or reference material. It’s the thought of creating something unique and identifiable. I have a very strong kind of look, and what people see is a reflection of myself, my own personality and I simply love what I do.
Were there any particular role models for you when you grew up?
I’m still young, still evolving in my career. There are yet lot of people I would like to work with or rather say collaborate with. But there’s one person who has opened my eye and showed me the true world of design is Salil Awchat, art director of Awchat & Olsen Design. A hard-core design experience and freedom to work on projects giving it everything that I could create, it’s rare to find a mentor like him. I hope he agrees.
Who was the most influential personality on your career in graphic design?
Where I stand today, I owe it to Salil Awchat, art-director of Awchat & Olsen Design, an award winning design studio based in Mumbai and Oslo. I have worked under him for two and a half years when I just graduated and was difficult for a fresher to jump into a graphic design studio with zero experience. A few were confused, some got married, majority entered the big world of Advertising. I was sure that it’s got to be design and I was stubborn at it. A&O opened many avenues. As a designer, I was exposed to all stages of the design process from pitching to finished artwork and print production. Their belief in me started growing, solidifying and together I delved into my work as if nothing ever mattered more than this.
When did you start freelancing?
June 2009, I took the plunge to create my own individuality. Life has meaning only in the struggle. It’s been over two years and still evolving.
Was there any time when you wanted to quit graphic design?
Design is what I love to do. To keep practicing and do good work in a meaningful way. I am constantly trying to open myself to explore design in different perspectives. There’s always a desire to keep getting better but it only comes through practice, practice and practice!
Are many advertising agencies hiring graphic designers? Do you work more with agencies or clients/publishers?
A lot of agencies need graphic designers. But I work wholly with individual clients who want their brands to speak.
Do you have clients who give you steady work or do you advertise for new clients often?
My clients come to me. My relationship with my clients has been so far long-term. There is a commitment that I add to their work that makes them come back with larger and more creative opportunities. It’s all a process.
Any other Indian graphic designers who you admire?
Miti Desai, Ishan Khosla, Alok Nanda, Tania Singh Khosla, Sameer Kulavoor, Lokesh Kareker are the very few whose work I admire. They are exceptional and hence do very different and unique work. It’s logical and level-headed.
Recently met Manjiri Rajopadhye over a chat. There is so much to learn from her. A true designer, she has mastered her skill and is so true to herself which reflects in her work. I had taken a class with Miti Desai, a very remarkable course on design. It was an experience of a lifetime. She’s an incredible lady, so Indian, so real. A designer & dancer, her aim is at encouraging the students to feel and experience design, to achieve both professional and personal goals. Every second was worth it.
Some other design contemporaries whose work you admire?
Shigeru Ban – his approach is methodical, unorthodox and ingeniously pragmatic.
Subhash Awchat – he builds a beautiful relationship with himself and the canvas. Sabir Khan – acclaimed sarangi maestro. Heard him at The Dewarists show and his music just flows around the groove so meticulously.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Practice, practice and practice! If you don’t go all out, how would you succeed?
There are tons of talented artists and these are the ones who apply real talent, dedication and put their soul into their work. Be passionate. Love what you do. Create something crazy. There are no boundaries in design! Be approachable, stand out from the crowd and don’t be complacent. The passionate innovating ones, yes this would a great career. You need to be a skilled ‘looker’. Struggle is the core part here, and laziness definitely doesn’t take you anywhere. Having an early design exposure makes one aware of the design profession to transform analytical materials to visual ideas. A graduation design program shows depth in the process of design. Design can be a long term career choice since it completes
personal interest as well as earning a living and exploring yourself.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work?
Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Most of my clients, yes. Awareness and realisation has made a lot of my clients set up a budget for design work and hence it opens our creative minds to think differently.
Whats your dream project?
Brand a luxury hotel.
Who would you like to take out for dinner?
Let’s keep this personal!
What’s on your iPod?
Lounge, Spiritual
Mac or PC?
Mac
To view more of her works:
Visit FB Page | Visit Behance Page | Chaiti Mehta Home Page
Oh, Sharpie, you are so delicious.
Le constructeur automobile italien Ferrari a annoncé son dernier modèle la “Ferrari Four Four” (quatre places, quatre roues motrices). Un design sous la forme d’une voiture sportive et break avec une importante place laissée à l’arrière et au coffre. Plus d’images dans la suite.
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Un objet design en cube composé de 59 coussins. Inspiré du diagramme de Voronoi, chaque coussin dispose d’un aimant en neodymium qui permet de les enlever et de les assembler aisément afin de créer un fauteuil. Cette chaise de Christopher Daniel existe en plusieurs coloris.
Voici la nouvelle art-car BMW, dessinée par l’artiste controversé Jeff Koons. Des couleurs vives et des formes allongées, grâce à une impression numérisée sur vinyl recouvert par deux épaisseurs de film transparent de protection. Ce modèle, la BMW M3 GT2, participera aux 24 heures du Mans.
Ce projet “Hide & Seek” représente pour l’artiste Frédérique Daubal une vision de l’identité et de ses représentations en France. Un découpage de visages issus de revues de mode, qui sont assemblés pour créer des masques pouvant être assimilés à des niqabs.
Voici le nouveau showreel 2010 du studio Digital District fondé en 2008 et spécialisé en effets visuels et post-production. Des travaux en collaboration avec des réalisateurs comme Edouard Salier, Pleix, Daniel Askil ainsi que de nombreuses agences de publicité.
Une belle série de visuels mettant en avant, les installations très impressionnantes du sculpteur Willy Verginer. Cet artiste italien associe l’aspect classique de l’art de la sculpture sur bois, aux traités contemporains des personnages. Plus de visuels dans la suite de l’article.
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Coup de projecteur sur les travaux de Christian Guémy / C215 à Sao Paulo, New Dehli ou encore Vitry. Cet artiste français de 37 ans manie l’art du pochoir et embellit les murs des villes du monde qu’il traverse. Plus d’images de son travail dans la suite de l’article.
Un nouveau film en technique stop-motion et conçu en papier, sobrement intitulé “Cloud Man”. Un excellent travail sur les formes et les couleurs, et une réalisation des artistes Jesse Brown et Christian Hansen, sur la musique du groupe Grieves & Budo.
Lembra que há alguns anos fizemos aqui no site uma galeria dos logos da Copa 2014? Centenas de leitores enviaram sugestões de como deveria ser a marca da Copa do Mundo no Brasil, e teve até publicação gigante utilizando o trabalho alheio como ilustração de matéria.
Pois bem, segundo o iG o logo oficial da Copa 2014 é esse aí do lado, registrado pela FIFA no dia 29 de março deste ano no Ohmi (Escritório de Marcas e Registro de Design) da União Europeia. A marca tem como inspiração a própria taça da Copa do Mundo, e será utilizada em diversas cores.
A criação é do estúdio francês Richard A. Buchel, que já trabalha com a UEFA, e o anúncio oficial do logo será feito pela CBF no dia 8 de julho, na África do Sul.
Discussões de design a parte, é mais uma demonstração da mania nacional de preferir criações gringas, ao invés de contratar um bom estúdio brasileiro que poderia realizar o trabalho, no mínimo, com mais propriedade.
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L’artiste australien Craig Redman est à l’origine de Darcel, un avatar qu’il s’amuse à dessiner et mettre en situation. Aussi membre du collectif Rinzen, Redman offre une vision pop et colorée de son quotidien à travers ce personnage aux traits simplifiés. Plus d’images dans la suite.
Music Philosophy est un excellent projet mêlant musique et graphisme. Le designer Mico reprend les paroles d’une chanson connue d’un groupe ou d’un artiste qu’il affectionne, pour en faire une composition typographique. Plus de visuels à découvrir dans la suite de l’article.
Voici le centre “Ferrari World” consacré à la marque italienne, dans la ville d’Abu Dhabi. Un parc doté d’un toit de 200.000 m² portant le logo de Ferrari, d’un musée et de plusieurs pistes de course. Il devrait ouvrir ses portes en octobre 2010, quelques jours avant le GP de Formule 1.
Une superbe série par l’artiste luxembourgeoise Simone Decker intitulée “Chewing in Venice”. Une mise en scène originale et XXL de chewing-gum à différents endroits dans la ville de Venise, en Italie. Plus d’images de son travail dans la suite de l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
