Hasta La Creative!

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Dan Strasser
Copywriter: Kevin Rathgeber
Graphic Designer: Brandon Thomas
Agency Producer: Sue Bell
Production Company: Curious Pictures
Director: Abe Spear
Line Producer: Viet Luu
Post-Production Co.: Curious Pictures
Editor: Sam Goetz
Audio House: Pirate Radio
Augio House Producer: Tom Emundson
Colour: Company 3
Aired: June 2008

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that’s a combination of tomato juice, clam juice, vodka and spices)?

The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist.

Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.

Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.

Weblink: http://www.lamato.net

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

Don’t expect your food to look after itself.

Advertising Agency: DDB Sydney, Australia
Via: Kuteev

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk

No one needs to know what you did last night.

Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Chief Creative Officer: Amir Kassaei;
Planner: David Kamp

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriter: Birgit van den Valentyn
Art Director: Tim Stuebane
Account Supervisor: Silke Lagodny
Graphics: Jussi Jääskeläinen, Olivia Nowak, Henri Paltemaa, Wulf Rechta
Chief Creative Officer: Amir Kassaei

A magazine about music, movies, books, etc.

Advertising Agency: DDB Argentina, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Mariano Jeger, Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Director: Nicolas Chusarolo
Photographer: Juansalvarredy
Illustrator: Copypaste
Account Supervisor: Diego Blanco
Advertiser’s Supervisor: Carlos Taran

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Creative Director: Adam Tucker
Copywriters / Art Directors: Ben Tollett, Emer Stamp
Photographer: Dimitri Daniloff
Account Supervisor: Philip Heimann
Advertiser’s Supervisors: Julia Bowe, Shona Campbell