CMO Stephen Larkin Joins David&Goliath from 180LA

David&Goliath hired Stephen Larkin as chief marketing officer, effective immediately, Adweek reports. He will report directly to agency president Brian Dunbar.

Larkin joins David&Goliath from 180LA, where he has spent over three and a half years in the CMO role, working with clients such as UNICEF (including a credit on the Cannes Lion-winning “Unfairy Tales,” The Academy of Motion Picture Arts and Sciences and The Hollywood Foreign Press. Before joining 180LA, Larkin spent a year and a half as managing director at Mullen in Pittsburgh, following over five years as senior vice president, brand evangelist for the agency. Prior to Mullen he spent six years as vice president, management supervisor with Hill Holliday, which followed an earlier stint with Mullen as an account supervisor.

“We are less of a traditional agency, per say, and more of a brand with a very defined purpose so when we went looking for a CMO to champion our brand we looked everywhere,” David&Goliath founder and chairman David Angelo told Adweek. “We wanted to find someone who not only worked at great creative agencies, but also had a strong success record with like-minded clients at those agencies. Stephen fit the bill.”

“This is an agency that really knows who they are,” Larkin added. “David really has a vision for this agency, who it is, where it’s going and that really inspired me. There’s great talent here. It’s not just one person and there’s a great story at this agency. I just want to tell it.”

Bo Jackson and Brian Bosworth Totally Cheat at Tecmo Bowl in Kia's Nostalgic New Ads

Bo Jackson really, really, really, really loves Tecmo Bowl.

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DavidAndGoliath.com Is Held for Ransom by Masked Villains. Will David Angelo Pay Up?

Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on davidandgoliath.com, which was being used by another company. Founder David Angelo and his shop—best known for its Kia advertising—were forced to settle for dng.com, a depressingly acronymic substitute for such a mythic name.

But it looks like Angelo might finally be able to seize the prized URL—for a price.

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5 CDs, Jack in the Box Account Director Recently Left David & Goliath

Creative directors Nick Hine, Ross LudwigRick UtzingerBrandon Davis and Yo Umeda, as well as Jack in the Box group account director Michelle Tebbe, have all recently left David&Goliath. Sources attribute their departures to the usual motions of the agency revolving door, and a David&Goliath representative declined to confirmed for this post.

Hine, who appears to be freelancing following his departure, joined David&Goliath in February of 2015 and focused on the agency’s Kia account. Before joining David&Goliath he spent two and a half years at TBWAChiatDay as a global and group creative director on the Infiniti account.

Ludwig also went the freelance route following his departure. He joined David&Goliath in April of 2015 working on Kia and Jack in the Box after working on Infiniti as a freelance creative director with CP+B. Earlier roles include several years with Saatchi & Saatchi London as a senior copywriter/creative group head on the Sony Europe account. 

Utzinger, who went to Fallon, arrived at D&G in April of 2015 after also working at TBWA on Buffalo Wild Wings, the Grammys and Miller Lite. Davis ran his own freelance operation before signing with D&G in early 2015; his clients included Chrysler, Old Spice and Gatorade.

Umeda recently worked in both creative department and client-side gigs, serving as ECD at McCann’s m:united in New York and VP of creative/design at fashion giant Clinique after working on Apple campaigns at TBWAMedia Arts Lab.

Tebbe arrived at the agency as a group account director in September of 2014 and has worked on Jack in the Box since David&Goliath won creative duties away from Secret Weapon last August. She’s also worked in accounts and management roles at TBWA, Grey and 180LA.

Again, we hear that these departures were routine and that some of the individuals in question left to pursue their own projects. Sources tell us the moves do not reflect on any changes in accounts, and we hear that David&Goliath may have some hiring announcements to follow.

David&Goliath Asks the ‘Audience’ in New California Lottery Ad

A man asks a (presumably imaginary) audience for help in David&Goliath’s latest for California Lottery, promoting new The Price is Right Scratchers.

Overexcited attendees screaming suggestions to competitors were always a notable part of the show, so it makes sense to include this feature in an ad promoting the scratch off game.

When a man goes to check out at a local convenience store, he asks the clerk for a The Price is Right Scratcher. The clerk then asks him if he wants a 2, 5 or 10. Seeming unsure, he turns around to see people screaming suggestions at him and eventually settles for the middle option.

Playing it safe. We like.

There are a number of ways David&Goliath could have gone about trying to incorporate the series, which is really the game’s selling point, but selecting the audience participation aspect was probably a good choice. The callback to the schtick at the end of the spot when the clerk asks if the guy wants anything else is a nice touch (it turns out that he forgot the cat food).

In addition to the 30-second broadcast spot, the campaign also includes a series of social ads depicting loose change as The Price is Right contestants and spots airing on gas station TVs with audiences surprising unsuspecting customers. We are pretty sure D&G wasn’t responsible for this masterpiece, though.

The campaign will run in local California markets and also include OOH and radio elements.

Credits:
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Bobby Pearce
Creative Director/Writer: Greg Buri
Creative Director: Basil Cowieson
Writer: Kurt Warner
Art Director: Danny O’Connor
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Senior Interactive Developer: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Associate Interactive Producer: Nat Wilkes
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: O Positive
Director: Brian Billow
Director of Photography: Larry Fong
Executive Producers: Ralph Laucella & Marc Grill
Line Producer: Trevor Allen
Sales Representative: Irma Rodriguez |In House Reps
Editorial House: Spinach
Editor: Kevin Zimmerman c/o Spot Welders LA
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: Company 3
Colorist: Sean Coleman
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Producer: Cara Lehr
Music: Licensed c/o FremantleMedia
Mix House: Lime Studios
Sound Mixer/Engineer: Sam Casas
Social Videos
Directors: Casey McIntyre, Kina Choi
Executive Producer: Mike Wigart
Line Producer: Stan Sawicki
Director of Photography: Yash Bhatt
Editor: Jonathan Ficcadenti
VFX Supervisor: Mike Wynd
VFX Producer: Brian Friel
VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily
Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew
Price, Priya Bandodkar, Akshay Sunil Wadwalkar
Colorist: Kristopher Smale

David&Goliath, Blake Griffin Revisit Top Gun for Kia

Rather than revisiting Pierce Brosnan’s Bond-ish Super Bowl spot, David&Goliath takes the highway to the danger zone in its newest ad for Kia starring everyone’s favorite action star Blake Griffin.

The first ad in this campaign, which dropped in December, cast Griffin as an actor/turned Tombstone gunslinger who insists on including his Kia in the scene.

He’s even more of a “maverick” in this one, and he insists that the Kia Optima will go wherever he wants it to go while fulfilling his need for speed.

Come on, Blake, do some of that pilot shit!

Note the final disclaimer: “Do not attempt. Optimas don’t fly.”

Griffin isn’t really an actor or a pilot, but he can still be Kia’s pitchman anytime.

 

Credits

 

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Driscoll Reid

Creative Director: Chris Hutchinson

Digital Creative Director: Chris Robertson

Associate Creative Director: Basil Douglas Cowieson

Associate Creative Director: Greg Buri

Art Director: Marc Wilson

President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Mike O’Malley

Director of Digital: Josh Crick

Director of Digital Technology: Robert Boucher

Digital Account Director: Jeanann Grubbs

Account Executive: Kylie Lemasters

Digital Account Executive: Sarah Kirsch

Assistant Account Executive: Lauren Kelley

Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Executive Producer: Christopher Coleman

Digital Producer: Anna Cobban

Director of Art Production: Andrea Mariash

Project Manager: Kemit Ray

Director Business Affairs: Rodney Pizarro

Associate Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Ann Shelton

Product Information Manager: Russ Wortman

 

Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer/Managing Partner: Doug Halbert

Executive Producer: Charlie Cocuzza

Producer: Candace Tomarken

 

Editorial: Spinach

Editor: Grant Surmi

Producer: Jonathan Carpio

Asst. Editor: Ben Reesing

 

Visual Effects: The Mill

Executive Producer: Jo Arghiris

Executive Color Producer: Thatcher Peterson

Producer: Will Lemmon

Color Producer: Natalie Westerfield

Creative Director: Robert Sethi

Production Coordinator: Benjamin Sposato

Colorist: David Ludlam

2D Lead: Andy Dill

3D Lead: Robert Chapman

2D artists: Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian

3D artist: Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey.

Concept Artist: Lynn Yang

Matte Painter: Thom Price, Andy Wheater, Rasha Shalaby,

 

Music/Sound Design: Barking Owl

Executive Producer/Creative Director: Kelly Bayett

Sound Designer: Michael Anastasi

 

Digital Production Company: Wildlife LA

Executive Producer: Brandon Del Nero

Creative Director: Jake Friedman

Creative Director: Scott Friedman

 

Photographer: Chris Hornbecker

David&Goliath Hypes Tax-Free California Lottery Game

Fresh off of its regional Super Bowl campaign for new client Jack in the Box, Los Angeles-based agency David&Goliath continues to work its home turf with an effort for the California Lottery.

D&G promotes the California Lottery’s Taxes Paid Scratchers game — which lets lucky winners reap the spoils of their winnings without having to fork over a chunk of change to Uncle Sam — by promising, via tagline, that “It’s All Yours.”

The money, that is.

A series of fairly familiar analogies takes shape in the :30 second spot, which will focus on key Cali markets including Los Angeles, San Francisco, Sacramento and Fresno. Along with the TV component, D&G’s work for California Lottery will include digital placements on Hulu and others as well as OOH, social, mobile and radio.

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Greg Buri

Creative Director: Basil Cowieson

Senior Art Director: Jenn Tranbarger

Senior Copywriter: Anne Sanguinetti

Copywriter: Kacey Coburn

 

Strategy Director: Kristen Knape

Account Planner: Jessica Watts

 

Director of Print Services: Meredith Walsh

 

Account Director: Stacia Parseghian

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin

 

Digital Director: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Michael Karney

Digital Production Coordinator: Keenan Howard

 

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

 

Production Company:

Director: Errol Morris

Executive Producer:  Robert Fernandez

Producer: Julie Ahlberg

Production Supervisor: Tonya Bertino

Assistant Production Supervisor: Tim Collins

Second Assistant Production Supervisor: Molly Gilula

 

Editorial House: Spinach

Editor: Heidi Black

Producer: Jonathan Carpio

 

Online & Color:

Executive Producer: Robert Owens

Special Effects Supervisors: Jason Schugardt

 

Music:

Head of Production: Jessica Einziger

Senior Composer: Ben Einziger

David&Goliath Unveils Full Debut Spot for Jack in the Box

Just days after a 30-second version of a Jack in the Box spot launched in select West Coast markets during the Super Bowl, we now have the full-length :60 ad.

Dubbed “Legendary,” the regional effort featuring the brand’s longtime mascot comes from Los Angeles-based David&Goliath, the Kia agency that joined the client’s roster last month.

In “Legendary,” our hero Jack, in search of new menu inspiration, hops on his hog and heads for the dirt roads and desert, where he happens upon a lone cowboy grilling burgers with a rather intoxicating ingredient.

This ingredient, as you can see, serves as the foundation of the fast-food chain’s new Buttery Jack burger, which perhaps marks JITB’s attempt at a premium dish. Along with the “Legendary” spot, which is essentially a short story (with a surprising VO), D&G’s integrated campaign for Jack in the Box will include digital, OOH, social and radio.

 

Agency: David&Goliath, LA
Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Creative Officer: Colin Jeffery

Executive Director, Strategic Planning: Seema Miller

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Art Director: Allen Yu

Copywriter: Mark Monteiro / Patrick Que

Art Director: Robert Casillas (Digital)

Copywriter: Courtney Pulver (Digital)

Executive Director of Production: Paul Albanese

Executive Producer: Karen Jean

Director of Print Production: Meredith Walsh

Sr. Art Buyer: Andrea Rosenfeld

Group Account Director: Michele Tebbe

Planner: Donesh Olyaie

Account Coordinator: Kristina Papilion

Senior Project Manager: Lila Anton

Director of Digital: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

 

Production Company: Rabbit Content (Live Action)

Director: Owen Trevor

Director of Photography: Ben Seresin

Executive Producer: Douglas Howell

Executive Producer: Joby Barnhart

Line Producer: Mark Hall

Head of Production: Jeff Sommar

 

Production Company: Lucky 21 (Food / Tabletop):

Director: Tom Ryan

Executive Producer: John Gilliland

Line Producer: (Tabletop): Chelsea Sevedijian

 

Editorial: Spinach LA (in collaboration with Rock Paper Scissors)

Editor: David Brodie (courtesy of Rock Paper Scissors)

Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)

Post Producer: Jonathan Carpio

Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)

 

Color: Company 3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov

 

Visual Effects: Fell VFX

Executive Producer: Rachel Koch

VFX Supervisor: Russell Fell

 

Original Music Composition: Human

 

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

David&Goliath, LeBron Tout Kia as ‘Fit for a King’

David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”

In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself. (more…)

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David&Goliath Gets Chaotic for VIZIO

David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.

The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.

A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable. (more…)

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David&Goliath Spreads the Luck for Southwest Airlines, New York-New York Hotel & Casino

This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.

When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay. (more…)

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David&Goliath Shows Different Side of Blake Griffin for VIZIO

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. (more…)

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Blake Griffin Slams Poetry, Not Basketballs, for Vizio

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio.

The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He’s got the requisite pauses and sighs down to an art. Still, he probably shouldn’t quit his day job.

The clips are part of Vizio’s slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your name and an item of your choice. Unfortunately, the power forward isn’t available to recite these ditties. (He is available in gif form on this Tumblr, though.)

So, grab yourself a seat at a dimly lit table, order a stiff drink and appreciate these works brought to you by Griffin.

Credits below.

CREDITS
Client: Vizio

Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Head of Production: Carol Lombard
Agency Executive Producer:  Curt O’Brien
Agency Executive Producer: Christopher Coleman
Group Account Director: Jennifer Mull
Account Supervisor: Kammie Dons
Assistant Account Executive: Karolyne Crowe
Director of Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price

Production Company: RSA Films, Inc.
Director: Jordan Vogt-Roberts
Director of Photography: Mike Berlucci
President: Jules Daly
VP/Executive Producer: Marjie Abrahams
Executive Producer: Philip Detchmendy
Line Producer: Alejandra Quesada
Head of Production: Elicia Laport
Sales Representative: Shortlist

Editorial House: Spinach
Editor: Tony Orcena
Producer: Jonathan Carpio

Online & Color: Fell VFX
Flame Artist: Russell Fell
Executive Producer: Rachel Koch

Music: Human Music
Sound Design & Mix: Margarita Mix
Sound Engineer: Nathan Dubin



David&Goliath Hires Three New Creatives

LA’s David&Goliath announced the hiring of three new creatives today.

Dino Spadavecchia (above) will serve as GCD at the agency while longtime working partners Chris Hutchinson and Driscoll Reid assume creative director roles.

Spadavecchia most recently held the SVP/CD title at Leo Burnett in Chicago for nearly two years before going freelance in February; while the news of his new job first broke yesterday, he apparently moved west to join D&G back in May.

Hutchinson and Reid arrive from TBWAChiatDay after spending almost two years there as associate creative directors. Their arrival coincides with TBWA’s decision to hire Mark Peters away from Deutsch LA.

(more…)

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Three Agencies Remain in Hilton’s Hampton Review

Hilton is in the final stages of a creative review for its Hampton properties, Adweek reports

Cramer-Krasselt, David&Goliath and GSD&M are preparing for a final presentation, according to Dan Pearlman, CEO of Bob Wolf Partners/TPG, the Santa Monica, Calif.-based consultancy managing the search. The winning agency will handle creative duties for Hampton Inn, Hampton Inn & Suites and Hampton by Hilton for markets “including the U.S., Canada, Europe, Latin America and the Asia-Pacific region.”

Young & Rubicam have been Hampton’s lead agency since 2011, when they took over for Draftfcb. They were defending in the review, which initially included over a dozen agencies, but failed to reach the final stages. Media, digital and public relations will remain with “OMD in Los Angeles, iCrossing in New York and Dallas and Emanate in New York, respectively.” Hilton expects to select their new lead creative agency for their Hampton properties by the end August.

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Throwback Thursday: David&Goliath Spins You Right ‘Round for the California Lottery

This new spot for the California Lottery from David&Goliath and biscuit filmworks director Aaron Ruell stars (among others): an auto mechanic, a laundromat patron, a roller skater who bears a striking resemblance to 70?s Burt Reynolds and a synth-pop jam that may or may not have demanded a remake.

D&G won the CA Lottery account back in 2010–and this Wheel of Fortune tie in is a fairly dramatic departure from other spots created for the client.

Credits and older ads after the jump.
(more…)

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David&Goliath Founder Names New President, CCO

Brian Dunbar

David&Goliath’s founder and chief executive officer, David Angelo, has named Director for Client Services Brian Dunbar to the newly created role of president, and Executive Creative Director Colin Jeffery as the new chief creative officer. Angelo, meanwhile, will assume the newly created position of chairman while continuing to work with clients, AdAge reports.

“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” Angelo told AdAge, adding, “you can only do so much when you have growth like this. This move is less about taking a step back and more about dividing up responsibilities.” (more…)

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MRY Names MD for New San Francisco Office

MRY‘s San Francisco office has a new Managing Director.

International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective immediately. The new office, which opened several weeks ago with approximately ten staffers in a space shared with other Publicis Shops, serves key clients including Adobe, Neutrogena, StubHub and Visa.

Taylor most recently worked as Director of New Business at L.A.’s David&Goliath, but his roots lie in the United Kingdom, where he spent two years in accounts at Oglivy & Mather before transferring to the agency’s New York office; he later held the Senior Partner, Global Business Director position at Ogilvy Los Angeles.

The release notes that Taylor “also served as a client service director at Mile 9? and “held account management jobs in the U.K. at agencies like WDMP and G2?, working with clients ranging from Qualcomm to British American Tobacco and United Biscuits.

MRY founder/CEO Matt Britton writes:

“Kingsley brings a consultative approach to the business, along with energy, passion and an entrepreneurial style that will build on the great work our group has done out in San Francisco. He is a perfect fit for or culture and exactly who we need to spread the MRY love in the Bay Area.”

Taylor will report directly to Britton.

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David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. continued…

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David&Goliath Puts On Live AR Experience for California Lottery

David&Goliath wanted to do something a little different to promote the California Lottery’s California Black Exclusive Scratchers tickets as part of their “Luck Will Find You” campaign. So the El Segundo, CA-based agency teamed up with production company V Squared Labs to create the “first-ever real-time, augmented reality experience.”

Utilizing “a mix of live TV production and augmented reality,” David&Goliath and V Squared Labs brought Lady Luck to life on a massive LED screen at L.A. live on February 9th. Select bystanders were given the opportunity to dance and interact with Lady Luck in real time. Pulling off the augmented reality experience was made more difficult by having “set times to go live and nail the performance before the next advertisement went on,” combining some of the more difficult aspects of live television with those associated with creating a believable experience out of augmented reality technology. After each performance, the scene was reset and the crew went through the whole process all over again. It’s exhausting just thinking about it. In order to account for any mishaps, and to make the experience as seamless as possible, V Squared Labs “created a custom software platform to react to real-time interactions,” including any possible mishaps.

“It was all about creating a fun, engaging, interactive piece of entertainment,” says David Angelo, founder/CCO of David&Goliath, and it seems the agency was willing to pull out all the stops to make it happen. Check out the video above to see how the whole thing came together, and stick around for credits after the jump. continued…

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