Californian lawmaker The California Privacy Protection Agency updated the California Privacy Rights Act (CPRA) regulations earlier this week. This, however, is not the final draft despite the law going into effect on Jan. 1, 2023. The agency said it would hold more public hearings later this week to discuss the proposed regulations, including modifications, before…
Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek’s media editor Lucinda Southern…
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, “Oh my God, I wish I would have put more eggs in your basket.” When Beebe was a performance marketing director at General Motors, he felt…
President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people’s personal data. It’s part of the data sharing commitment Biden and European Commission President Ursula von der Leyden agreed to in March. The EU nullified transatlantic data flow in 2020. As a result, thousands of…
Performance marketing inherently promises results–and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience…
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states–California, Virginia, Colorado, Connecticut and Utah–will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California’s privacy laws and sharing people’s data…
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…
For the last few years, California’s robust privacy law–the California Consumer Privacy Act (CCPA)–contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. That means the data shared by employees, with companies and information distributed between b-to-b contacts in California–such as a company’s database…
California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer “an online service, product or feature likely to be accessed by children,” to…
In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale” under the law, where CCPA doesn’t define…
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children’s Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple’s App Store and Google Play share people’s GPS signals or IP addresses with…
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that “the mapping of sites to topics will not always be accurate” and the “training data is imperfect” since it’s created by…
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…
This is a story of love and data and branding. Don’t worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman. According to the author, there are five languages we use to express and, perhaps…
Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read…
The Australian Department of Home Affairs is considering tightening its privacy laws over data harvesting concerns on TikTok. The move comes after the U.K. government closed its official TikTok account earlier this week, citing data access concerns by the Communist Party of China. The current Australian privacy law–called the Privacy Act–is under review as to…
All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should…
The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U.S. The lawsuit–now admitted by the General Court of the European Union (EGC)–alleges the use of Amazon Web Services, the use of Facebook login on a Commission…
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting…
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