Though cooking at home can bring feelings of accomplishment and joy, that’s often dependent on having the time to commit to it. When you’re in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food…
For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…
Have you heard about the biggest ’80s music festival that never was? Storytellers say that Doritos Music Fest ’86 was poised to be the biggest event of the year … until the tour bus crashed near Hawkins, Indiana and the musicians disappeared into another dimension. It was the strangest thing. Fear not, pop rock enthusiasts….
For LA-based creative director at TBWA Media Arts Lab Rohit Thawani, the perfect project isn’t afraid to be a little confrontational. “As a kid, my personality was built around provoking my friends and classmates. As an adult, it still is,” Thawani told Adweek. “My ideal project is one which looks for creative that appeals to…
The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there’s little denying that funding has played a major role in enabling more precise research that has saved countless lives….
The ongoing Covid-19 pandemic has grounded countless travel plans over the last few years. With health restrictions lifting and a renewed interest in leisure travel across several demographics, some brands are looking to tap into Gen Z’s wanderlust just in time for the summer. Putting recent insights regarding the influx of travel to work, the…
In a world where relationships are constantly tested by climbing divorce rates, a global public health crisis, and various societal pressures, one young couple continues to reevaluate what it means to be in love as well as where they ultimately stand each other. Harboring conflicting ideals regarding marriage and family, one question endures: can their…
Peloton’s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are. In a new campaign by Mother LA…
Whether they’re working to communicate a client’s vision or dreaming up their next big project, Brooklyn-based art director Mars Nevada operates on a singular guiding philosophy. “I have to feel like I’m doing good,” they told Adweek for the AAPI Creative Spotlight series. “That either means social good and changing the world, or just the…
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it’s a poem in a birthday card, an apology letter or silly scribble on a Post-It, the written word has the ability to evoke emotions in ways that can elude the digital form. Customer loyalty–and the drivers behind it–are…
Liz Kim has always seen herself as both a left and right brain thinker. “The left brain side of me loves data and logic,” the New York-based art director told Adweek. “The right brain side is very creative and filled with imagination. I’m constantly thinking of new and exciting projects to do both professionally and…
If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI…
How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from YouTube and Google had a lot to share on the subject during this year’s IAB NewFronts. On Wednesday, IAB’s chief industry growth officer Sheryl Goldstein connected with YouTube BrandConnect’s head of sales strategy and programs…
Mother’s Day isn’t just about celebrating the here and now; rather, it entails accounting for the many memories that bond parent and child over a lifetime. That can mean looking to the past to honor the journey, acknowledging the trials alongside the triumphs. Keeping the importance of the memories we share with our loved ones…
Xavier Teo’s proudest creative work is rather close to his heart. It’s also brand new. On March 4, P&G continued its history of inclusive storytelling by launching a new platform timed to AAPI Heritage Month. The effort is led by a heartfelt short film titled “My Name,” which emphasizes how belonging and true inclusion begin…
Expectations for working moms to balance careers and home life are notoriously high, and the societal pressure of striking the perfect balance can lead to life-long feelings of guilt. Sometimes, the best thing you can do for a mom is to let her know that her contributions are appreciated–especially during Mother’s Day. Ahead of the…
For some, Cinco de Mayo is a time for celebration. For many others, the often Americanized holiday is a day full of stereotypes and inauthentic attempts to celebrate the Mexican culture. In an effort to authentically honor the holiday’s roots, the Mexican-owned beer brand Modelo launched “Cinco Aut?ntico,” a campaign that urges fans to reject…
The critically-acclaimed FX series, Better Things, is coming to a close after five seasons. Pamela Adlon, co-creator, writer, director, and star of the show, joined Adweek during our Convergent TV Summit to talk about how the TV space has changed during the show’s time, how she strategizes to determine what’s next and offers advice to…
When asked what drew creative agency Big Spaceship’s art director Ingrid Wu to advertising, the sentiment she expressed is simple yet profound. “I’ve always been drawn to media that understood me,” the Brooklyn-based creative told Adweek for the AAPI Creative Spotlight series, created in conjunction with Asians in Advertising. Since joining her agency in 2020,…
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