Susan Colby, founder and CCO of Los Angeles agency Grace Creative, got involved in advertising because “it seemed like a fun way to make a living.” “I like the discipline of being creative with a strategic framework,” Colby told Adweek for the AAPI Creative Spotlight series, a collaboration with Asians in Advertising. “It forces you…
To work on the creative team inside one of the world’s most cherished companies would be a dream for many people. That’s exactly what has happened for Nicole Taylor, former chief executive of DDB’s Spanish agency Catorce (translated as 14) and former McCann Worldgroup Australia chief executive, who has joined Lego to lead its creative…
It can be hard to seek mental health care when you can’t find a provider you can connect with and who understands your problems. That issue is especially prevalent in marginalized communities given that, according to the U.S. Bureau of Labor Statistics, only one in four mental health counselors are people of color. Furthermore, The…
Most any financial advisor would agree that saving for a rainy day is one of the key aspects of creating a more stable future. Though this applies directly to the world of banking and investing, the method has a basis in nature via the foraging skills of the mighty squirrel. With the need for prudence…
Joesephine Kim is a firm believer in human connection. It’s part of what attracted her to creative advertising in the first place. “I believe good storytelling combined with an even greater purpose can transform brands and the world,” the Brooklyn-based art director shared with Adweek for the AAPI Creative Spotlight series. “But beyond all that,…
When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE…
For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,'” he told Adweek. “A career that allows me to daydream, come up with weird,…
Every organization seems to have an employee that makes meetings miserable by rejecting any idea that’s not theirs. Ecommerce tech platform Commercetools and Chicago-based b-to-b digital agency Walker Sands cast Arrested Development and BoJack Horseman star Will Arnett to embody both that frustrating coworker and a dated, inflexible commerce mindset in “The Naysayer Campaign.” The…
Before becoming group creative director of The Many in Los Angeles, Josh Paialii was a professional Polynesian dancer. “I always had a passion for creative storytelling, the sharing of cultures and inviting people to watch and experience something entirely new to them,” Paialii told Adweek as part of the AAPI Creative Spotlight series created in…
What greater sorrow is there than driving out of a mechanic’s shop, full of optimism that you’ve successfully marked a major task off of your to-do list, only for your car to make squeaking, screeching, shrieking noises before you make it home? One-size-fits-all auto care isn’t always the answer. Sometimes you’ve got to get a…
LA/NYC-based chief creative officer of Squarespace, David Lee, has made a practice of staying down-to-earth regardless of how big or small a project happens to be. “We are a very DIY company. Our product is a DIY product–it makes sense for us to DIY our own creative, but we sometimes look at what else we…
Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform,…
Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she…
Having been exposed to creative writing and narration at such an early age, San Francisco-based associate creative director Kirstie Bones knew that she’d eventually land in an imaginative role. “My grandparents and parents were my first creative role models, so I had an early appreciation for creative experimentation and the power of narrative,” Bones tells…
Soccer has become a major battleground in the fight for women’s equality, with the U.S. women’s national soccer team winning a $24 million gender discrimination case in February. Puma is joining that fight with “Joga Na Subida (The Unlevel Playing Field)” a campaign with BETC Havas S?o Paulo designed to draw awareness to the unequal…
According to a recent study by absorbent underwear brand Thinx and Ipsos’ U.S eNation, 60% of Americans think that “moist” is the most cringeworthy word in the English language. The word “panties” is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc….
The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers. The campaign, “The Chosen is Not Good,” serves as a non-traditional promotion for the series, produced by Angel Studios, that chronicles the life of Jesus over seven…
Filmmaker JJ Augustavo never intended to have a career in advertising. “I was making mostly music videos and aiming to get into features as soon as possible,” he told Adweek, “but then somebody saw something in my work and thought, ‘Hey, this guy could make something different for us.'” Before long, the LA-based creative began…
When starting out in a career, everyone needs a bit of luck or some backing. With that in mind, an organic social media campaign using LinkedIn banner ads has begun with the aim of promoting the work of young creatives and finding them projects or employment. Devised by VMLY&R creative directors Christopher Joyce and Perle…
Tampa-based copywriter Dayna Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture–and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of…
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