Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora’s hopeful ad focuses on the emotional transformation that love can bring. Airing ahead of Valentine’s Day, Teleflora’s “Believe in Love” urges couples to think about how love has…
Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However, traditional storytelling continues to make a powerful impact as well. So, as this year’s Super Bowl creative starts to…
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?…
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with “Jenny From the Block.” In “Love More Jennifer Lopez,” the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic “vibing” to her new…
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new…
No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot–inside the house, of all places–causing a chain reaction that destroyed a chocolate confection meant for a kid named Norah. Ordering a triple-layer replacement sets off a new flurry of activity, at a local bakery, followed…
In the endless U.S. debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. From tech early adopters like Buffer and Basecamp to the United Auto Workers in September, a shorter week has been touted by many as not only a solution to burnout but the natural…
PARK CITY, Utah–The Sundance Film Festival’s 2024 brand partners are playing a big role on Main Street. It’s tough to travel a single block without spotting an activation. Festival goers can visit DoorDash’s pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all…
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote…
Gather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. Beer me, indeed. With just weeks until Super Bowl 58, Liquid Death previews a parade of cliches…
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with…
True crime isn’t always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty’s case, missing makeup. The brand ventured into the true crime game with “Cosmetic Crimes,” which addresses the taboo topic of intergenerational makeup theft. This 15-minute satire uses the familiar formula of a hard-hitting documentary to tell…
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us. Courtney was coming off her previous role as a managing director,…
Peanut butter and jelly. Mac and cheese. Taylor and Travis. Some things just go well together. Like Tiger Woods and Nike. One of the most iconic partnerships in sports has come to an end after 27 years. Nike was one of the few brands that stood beside Woods during his career’s highest highs and lowest…
Global snack producer Mondelez International is growing, and its creative marketing strategy is driving its success. For its third-quarter results released in November 2023, the company revealed an expectation of organic net revenue growth of 14% to 15% for the year ahead as it continues to serve over 150 countries around the world. The European…
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to “connect with an audience” and “build community” (a couple more buzzwords there for you). That’s not to say…
New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling…
It’s been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare–we have a DJ! (No child care though.) In times like these, we can only be certain of one thing: Everyone is going to do the same damn ads and activations. Those tried-and-true…
Forget about ho-hum matchups like peanut butter and jelly–today’s brand collaborations are far more exciting, surprising and occasionally downright weird. As digital transformation and the rise of conscious consumerism have created a more interconnected and interdependent global market, collaborations allow brands to pool resources and expertise to stay ahead of fierce competition. The good news?…
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It’s been a tragic year…
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