Keke “Keep a Bag” Palmer is back–and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping. Playing her natural role of advocate, spokesperson, fashionista and all-around entertainer, the multi-hyphenated entrepreneur and former Adweek cover star appears in the latest…
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men’s segment driving the highest market share. A growing interest from consumers in pursuing more active lifestyles, along with health and fitness goals, has led to a demand for sports apparel, including athleisure wear. Sports culture has…
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. “Let’s hire a diverse candidate for this role.” “We should target underserved communities with this campaign.” “We need more minorities in this spot.” We’ve all been in rooms where these…
It’s a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands…
It’s a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands…
Freshly showered and wrapped in a towel, a man takes a peek in the bathroom mirror and realizes there’s a giant blemish on his shoulder that he can’t quite reach. His solution is to ask his boo to play a round of Dr. Pimple Popper. All together now: Awww, so sweet. While this may not…
Now that the actors strike is over, Apple has released a love letter to Hollywood that celebrates filmmaking in all its grit and glory. The ad is set to a new rendition of Irving Berlin’s classic song “There’s No Business Like Show Business,” which was first composed for the 1946 musical Annie Get Your Gun….
‘Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That’s why this year, McDonald’s wants people to know it’s there for them, whether they want to escape the lackluster office Christmas party or leave the nativity…
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov. 1-2 in Mexico, has transcended its origins to become a holiday of creativity….
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber’s membership program Uber One,…
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour….
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it’s been in the works for 20 years. There’s plenty to discourage people from breaking out to do their own thing. New business is dry. Pitching is expensive. The dilution of focus to satisfy…
Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the company. During its annual creativity conference, MAX, held in Los Angeles, the creative software provider introduced Firefly Image 2 and Firefly Vector,…
Earlier this month, Apple launched its eco-themed campaign, “Mother Nature.” While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how sustainability is marketed in the future are just beginning. In what can be deemed a critical moment for corporate sustainability, prominent early initiatives can shape norms and…
If you were ever curious to know what a day in the life of Donald Glover looked or sounded like, his new collaboration with Bose will answer those questions–and some you didn’t have at all (anything involving tangelos and cows). The award-winning writer-producer-musician, best known for his hit FX series Atlanta, stars in “Sound Is…
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom–a rotating ensemble of actors who first appeared in TV commercials in the…
If you’ve spent any amount of time on X (formerly Twitter) since 2015, chances are you’re familiar with Nicholas Fraser–the face of the “Why You Always Lying?” meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998…
For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman’s Caf?, situated in the U.K. capital’s Archway area, was a testament to the vision of…
Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align…
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