Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21. Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the brand’s strategic expansion into…
In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today–a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as…
It’s not exactly headline news, but Americans do happen to like avocados. According to the USDA, Americans’ consumption of the enormous green berry has tripled over the past 20 years, and now every citizen of the land will eat over 8 pounds of avocado this year. This past weekend, amid the preparation for Labor Day…
Pivotal moments, such as wedding proposals, graduations, anniversaries and Mr. Peanut’s funeral, are only so special without Oscar Mayer’s famous Wienermobile in attendance. Now, the general public will have a chance to nab the Wienermobile for a very special sort of milestone: Oscar Mayer is making its 27-foot-long hotdog vehicles available to members of the…
As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel’s popularity an ideal opportunity to promote new seasonings, specifically for grilling. The spice and condiment brand partnered with peer-to-peer RV…
Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a…
Key Insights: The snack brand is using Christmas to bring a familiar feeling shared by many to an unfamiliar year. People seem done with 2020, as other brands have also used the winter holiday season in recent marketing stunts. With the new NFL season scheduled to kick off next week following a canceled preseason, Frito-Lay…
Key Insights: More time and space to pitch ideas has led to more creativity and risk-taking. It’s better to be controversial and memorable than safe and forgettable. The J.M. Smucker Company admits that some of its past advertising hasn’t been all that great. Maybe even a bit boring. Too many agencies working independently of each…
A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers. To celebrate World Coconut Day today, the coconut water brand has launched a snail-mail campaign called Coconotes. The campaign invites consumers to send Coconote packages that include a coconut,…
Back in 1894, when Labor Day was a new idea, this federal holiday centered on parades to salute “the strength and esprit de corps of the trade and labor organizations” of the country, according to the Department of Labor. But times have changed. The 35% of Americans who belonged to unions in 1950–the height of…
According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they’re stashing away their snacks in the hopes that their homeschooled children won’t find them. To help out moms that just want to keep their chips to themselves, Lay’s designed an unsuspecting hollow book to conceal the bags of chips. The titles for…
Key Insights: Consumers are open to plant-based meat, but they’re hesitant to try it. Meat alternatives are estimated to account for 10% of the global meat industry by 2029. From a certain viewpoint, it’s always a bit odd when food-based brand mascots are an anthropomorphic version of the very thing they’re encouraging people to consume….
Greek yogurt brand Chobani has gotten into the on-the-go snack game with Chobani Complete, a new line of lactose-free yogurts and drinks high in protein without added sugar. Launched in July, the products are aimed at shoppers looking for alternatives to the typical midday snack and are getting the backing of a new promotional campaign….
Amazon’s first Fresh grocery store in Woodland Hills, Calif. is officially welcoming “a select group of invited customers” and will open to the rest of us “in the coming weeks.” Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like…
Clorox has a new partnership with the NBA and WNBA. The cleaning brand will provide disinfecting products to help protect the players, referees and staff working inside the leagues’ respective Florida bubbles. The collaboration is the latest partnership for Clorox, which has rolled out deals with Uber, AMC Theaters and United Airlines in recent months….
Key Insight: Contextual data, including cultural insights, should supplement customer data to help brands respond to unexpected events like a global pandemic. In April, Olive Veronesi was in quarantine at her home near Pittsburgh when she realized she was down to her last 12 cans of Coors Light. A family member shared a photo of…
Following its star-studded and intergalactic #MakeSpaceForWomen Super Bowl LIV spot, Procter & Gamble-owned skin-care brand Olay is continuing its mission to bring more women into STEM. Olay’s latest campaign, #FaceTheSTEMGap, launched on Women’s Equality Day to announce the brand’s concrete efforts in closing the STEM gender gap by 2030. Today, women make up less than…
Beauty has had both its bright spots and blemishes during the pandemic, with a boom in the skin-care business, but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business. Kory Marchisotto, the…
Johnson & Johnson, the New Jersey-based health-care manufacturer behind Tylenol, Motrin and Zyrtec, has a new hit on its hands that’s not available for sale over the counter. In April, J&J debuted The Road to a Vaccine, a live web series hosted by journalist Lisa Ling that documents the company’s search for a coronavirus vaccine…
Key Insight: CVS joins retailers including Target and Walmart in introducing its own in-house media network. Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and…
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