Beer is good. Gelato is good. Ergo, beer plus gelato must be even better, right? Today is International Beer Day, and to celebrate the Molson Coors-owned Italian beer brand Peroni teamed up with Il Laboratorio del Gelato, a New York-based gelato business that prides itself on experimental collaborations to create beer gelato. The new creation…
How do you measure the cost of climate change? While a comprehensive answer to that question may be impossible to find, New Belgium Brewing is trying to address it in one small way–by attempting to calculate what beer will cost after agriculture is significantly disrupted due to climate change. If the prices of barley, wheat…
Levain Bakery, a New York City staple known for its wrap-around-the-block lines and incredibly loyal customers, will begin selling its famous cookies in select grocery stores this fall. The brand says it will maintain the quality of its four flavors–chocolate chip walnut, two-chip chocolate chip, dark chocolate peanut butter chip and oatmeal raisin–by selling the…
The internet is full of disagreements. Some are over serious topics such as immigration, healthcare and prison reform. But the outcomes of other arguments, such as whether clowns are silly or scary, how a dog might wear pants, and if it’s pronounced jif or gif, involve fewer consequences. It’s the latter, lighthearted arena of debate…
Gillette-owned razor brand Venus has partnered with Animal Crossing to create hundreds of new skin-inclusive avatars within the game, which has seen a huge surge in popularity as more people spend time at home due to the Covid-19 pandemic. Venus worked with digital designer Nicole Cuddihy to co-create the new avatar designs to promote its…
As part of Blue Bunny’s ongoing effort to bring some “Funlightenment” to a summer like no other, the brand has made some serious upgrades to the classic ice cream truck, which is visiting five U.S. cities before the season ends–starting tonight. The “Ice Screen Truck,” which is outfitted with a truck-sized movie screen on the…
Following a rise in home cooking amid the coronavirus crisis, Cheetos is putting its own spin on a beloved dish that will quite literally spice up people’s meals. Cheetos Mac ‘N Cheese, available in both box and cup packaging, comes in three flavors: Bold & Cheesy, Flamin’ Hot and Cheesy Jalape?o. The corkscrew-shaped pasta noodles…
Halloween is nearly three months away, but concern that the coronavirus outbreak could hurt candy sales due to fewer festivities and trick-or-treaters is already here. “By all indications, we will not be clear of the pandemic in any way before the leaves turn and little ghouls come prowling in search of candy,” said Dipanjan Chatterjee,…
“Got Milk?” is back. After launching in 1993 with the classic, Goodby Silverstein & Partners-created and Michael Bay-directed “Aaron Burr” spot for the California Milk Processor Board, the tagline was later adopted by the national milk processors’ organization, MilkPEP. But in 2014, MilkPEP decided to head in a new direction, leaving “Got Milk?” behind. (Its…
People are spending more time staring at screens during the pandemic, with various apps such as Zoom and TikTok becoming the default place where friends, family and work colleagues come together. But a new 30-second ad from Mars Wrigley’s Extra gum, created in partnership with BBDO, seeks to celebrate the connections that occur offline. Part…
Coca-Cola has a product for caffeine lovers. Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that’s a hybrid between coffee and Coca-Cola’s signature beverage. The brand described it as a drink that “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian…
Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble. In earnings calls and interviews, industry executives have described this shift in behavior as a return to big-name brands that people know and trust….
Even for brands in essential industries, the pandemic probably isn’t the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they’d cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the…
The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic. Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $233 million for the quarter ending…
It’s hard to imagine a time when India pale ales were an exotic rarity, but if you were kicking around the East Coast in the 1980s, they actually were. In those years, a handful of California brewers began to revive the strong, hoppy beer (named after the brews that England began exporting to its colonies…
Amid an organized effort to boycott Facebook for mismanaging hateful and misleading content on its platform, Unilever was one of the first major companies to put a pause on its U.S. social media ad spend. Those measures are in place until the end of 2020. During Adweek’s NexTech 2020 virtual summit, the British-Dutch CPG manufacturer…
In a campaign inspired by the community where it was born, Estrella Jalisco is promoting art and culture through its new $1 million artists-in-residence program. Rojas is an artist, muralist and activist with a mission ‘to ignite creativity and inspire others to see the world through the lens of love.’ Estrella Jalisco The AB InBev-owned…
Since the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company. Beverage-based companies, meanwhile, have had mixed results, with the temporary closures of bars, restaurants, movie theaters and sports stadiums cutting into sales. In this…
Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic…
Amid the pandemic, global consumer goods giant Unilever has experienced both spikes and dips in demand across its various product categories. While total underlying sales declined 0.3% for the quarter ending June 30, beating analysts’ expectations, the maker of Dove soap and Hellmann’s mayonnaise also saw revenue in North America climb 9.5% during the same…
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