Hasta La Creative!

Michael Forsythe left Bloomberg News in November after reports that the news agency did not publish an article over fears it would anger China.

The move was the latest step that the company has taken to reduce its position in China.

China and Britain both underscore how transparency, however painful in the moment, allows democracy, business and the citizenry to thrive in the long run.

Some stories that Bloomberg runs are considered too sensitive to run in China, raising questions about a clash of journalistic ideals with commercial interests.

Bloomberg News, a unit of the company owned by Michael R. Bloomberg, was accused of withholding articles that were unflattering to Chinese officials.

Employees said Bloomberg News chose not to publish investigative articles about China’s leadership because of worries that it would be evicted from the country.

Even innocuous topics have become controversial for Wikipedia editors from China, Taiwan and Hong Kong, and compounding the issue are language differences.

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of the vehicle almost entirely. Three more ads plus credits below.

CREDITS
Client: Porsche China
Campaign: "Away"
Agency: Fred & Farid, Shanghai
Executive Creative Directors: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriter: Gregoire Chalopin
Art Director: Pierrick Jegou
Brand Supervisors: Carsten Balmes, Estella Yang
Agency Supervisors: Vivian Wang, Kylie Wang
Retoucher: Hongxia Wang

Se você já passou pela situação de ser mal-interpretado alguma vez na vida, especialmente em um outro país e em outro idioma, o filme da agência Fred & Farid para a Société Générale certamente vai despertar lembranças.

A ação se passa na China, quando um jovem francês tenta se comunicar com a atendente de uma casa de câmbio. O pedido dele é simples: “me dê o dinheiro agora”. Primeiro, pede em francês, depois, em inglês. Sem sucesso, tenta a mímica e, por último, faz o que qualquer pessoa com a tecnologia de um tradutor no bolso faria: escreve a frase no celular e mostra para o outro ler.

O problema é que nem sempre o resultado é o esperado, especialmente quando o interlocutor não entende direito o pedido. E é aí que a confusão começa…

A mensagem da Société Générale é que, se você quer estudar no exterior, melhor ter um serviço financeiro que entenda você. Sem erro.

Post originalmente publicado no Brainstorm #9
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Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really. There's barely a connection made between Lenovo's product line and Kobe in this Chinese spot, though there are worse things in life than gratuitous piano playing. For those of you who are surprised that Kobe had this talent, check out his six-second video that was the inspiration for the ad. He has said the Moonlight Sonata, in particular "calms me down when I reach my breaking point."