ArtsBeat: Motion Picture Chief Says China Will Pay Studios for Film Distribution

Hollywood studios will soon begin receiving overdue payments for the distribution of their films in China, the Motion Picture Association of America chief executive Christopher Dodd said in a statement on Tuesday.

    



Chinese Journalist Who Advocated for Disgraced Politician Is Detained

The journalist has called on people to protest the treatment of Bo Xilai, a fallen Communist Party official who is expected to be tried soon on corruption charges.

    

Jailed Chinese Rights Advocate Speaks Out in Video

The unusual affront by the advocate, Xu Zhiyong, was available for viewing on a number of Web sites after being disseminated by his supporters.

    

Chinese Journalist Detained in Beijing, One Day After Human Rights Talk With U.S.

The journalist, Chen Min, who had pressed for the release of a prominent human rights activist, was called to a meeting with security officials in Beijing at around noon on Friday.

    

Dispute Blocks Hollywood’s Share of Chinese Box Office

A disagreement has taken root over whether to apply a new tax in China to the share of movie ticket sales that is owed to American film studios.

    

Novo Schweppes é tão seco que nem Iggy Pop aguenta

Iggy Pop é um cara que sabe rir de si mesmo. Há algumas semanas, pudemos ver isso no filme feito para divulgar seu novo disco com os Stooges. Agora, ele segue pela mesma trilha na nova campanha da Schweppes que divulga o novo Lemon Dry.

Na parte impressa, três imagens do cantor fazendo caretas do tipo “impossível beber isso”, sob a pergunta: “Talvez muito Schweppes?”. A intenção é despertar a curiosidade do consumidor para descobrir a razão das caretas, mas sempre corre-se o risco do tiro sair pela culatra. A história é outra, entretanto, depois que assistimos ao filme principal da campanha, que contextualiza a situação.

Logo no começo, a gente percebe que é uma situação especial, já que Iggy está usando camisa, gravata e terno. A gente podia parar na camisa e já saberíamos que era algo grande, mas vai além. E todo aquele discurso de artista fodão, maduro e experiente que já fez de tudo na vida, experimentou tudo que se pode imaginar, vai se contradizendo com um comportamento infantil de alguém que precisa pedir para fazer “pipi”.

Essas situações vão tornando o filme divertido, criando uma expectativa do que está por vir. Mas quem realmente rouba a cena é o cara mais durão que Iggy Pop – ou melhor dizendo, James – conhece.

A criação é da agência China, de Madri.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Bruce Lee Rises Again in Johnnie Walker Ad, but He’s Not All There

Re-enter the dragon? Johnnie Walker and BBH resurrect Bruce Lee via CGI technology (and footage of lookalike actor Danny Chan) for this boring Chinese commercial. The spot, approved by Lee's daughter Shannon, has proven predictably polarizing. Some critics trot out the old objection that showing dead stars in ads is in poor taste, while others claim the memory of Lee—a paragon of physical fitness and athleticism before his death 40 years ago this month, at age 32—is somehow tarnished by his doppelgänger pitching whisky.

The bigger problem is that the ad is dull, something its inspiration never was. Fake Lee walks around a Hong Kong balcony, runs a hand through some water in a pool and mouths lines like, "Dragons never die, because dragons draw power from water. Water. It's like instincts … You cannot grasp hold of it. But let it flow and it has the power to change the world." Dude, drop-kick the faux-losophy … you're supposed to be Bruce Freakin' Lee! The guy was a human CGI machine who routinely defied gravity with furiously elegant fighting moves he choreographed himself. How can you bring him back and not put him in motion—shirtless, freaky, fists-and-feet-flying motion!?

Heck, they should have shown CGI Bruce battling barehanded against Undead Audrey Hepburn—or at least something more groovy than what's on display here. Far from being disrespectful, I believe a highly physical, even frenetic approach would have honored Lee and captured the essence of the man. Bruce Lee was a mischievous badass who reveled in his sensational stunts and brought a transcendent sense of subversive fun to his movies. His violent yet controlled release of kinetic energy forged his connection with audiences around the world. Flying through the air while screaming at the top of his lungs was his defining spiritual statement. Instead, the spirits brand pours us prattle about being a … "game changer"?! Bruce would have demanded such jargon expunged from his film scripts and employed his unshod feet to smack the silly screenwriters upside their heads.

Sadly, the ad fails because Lee is present in body—sort of—but not in spirit.

    

Chinese Journalist Is Released on Bail

Du Bin said he could still face trial for accusations he said stemmed from his recent film about a Chinese labor camp and a book about the crackdown on Tiananmen Square protesters.

    

Snowden’s Leaks on China Could Affect Its Role in His Fate

New revelations by Edward J. Snowden, a former National Security Agency contractor believed to be in Hong Kong, may make China more apt to help him.

    

Journalist Held in Beijing, Friends Say

The journalist, Du Bin, recently released a documentary about a forced-labor camp and has worked as a freelance photographer for The New York Times.

    

This is Shanghai

Après son incroyable timelapse Traffic in Vietnam, le photographe Rob Whitworth nous propose de découvrir de la même façon Shanghai, ville fourmillante aux 4 000 gratte-ciels. Une superbe création réalisée en collaboration avec JT Singh et produite par A ThrillingCities à découvrir dans la suite.

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Zhang Yimou in Deal to Make Films for Theaters and Online

Zhang Yimou’s partnership with the Beijing-based Le Vision Pictures comes at a delicate time for both parties.

    

In China, Hacking Has Widespread Acceptance

Hacking in China thrives across official, corporate and criminal worlds and is openly discussed and promoted, whether for breaking into private networks, tracking dissent or stealing trade secrets.

    

Não consegue pronunciar nome de algumas marcas? Você não está sozinho

Conhecer a pronúncia correta de algumas palavras pode evitar grandes confusões em muitos idiomas. Aqui no B9, mesmo, a gente já mostrou exemplos disso, como a instalação What The Phonics. Em se tratando do nome de agências, é possível fazer até humor, mas no caso de marcas, isso pode não ser tão engraçado assim, especialmente para o consumidor. Especialmente se este consumidor estiver na China, o mercado dos sonhos de qualquer marca/produto, inclusive as de luxo.

A equipe do Bomoda.com, site chinês especializado em moda, beleza e lifestyle, saiu às ruas de Nova York para mostrar que não são só os chineses que têm dificuldades com a pronúncia de nomes bem familiares do mercado de luxo, como Ermenegildo Zegna, Hermès, L’Occitane e Versace, entre outros.

O objetivo do vídeo é mostrar que a moda é divertida e que o consumidor chinês não está sozinho quando não consegue pronunciar o nome desta ou daquela marca. E, claro, que o Bomoda.com pode ajudá-lo a aprender isso e muitas outras coisas.

Brainstorm9Post originalmente publicado no Brainstorm #9
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‘Ironman 3’ Can’t Cut Angst in China Over U.S. Films

Approaching $100 million at the box office there, the film was the target of an editorial in China Daily, which said Chinese elements were added to trick the audience.

    

China’s Social Media Fuel Citizen Quake Response

The rapid grass-roots response to the April earthquake in Sichuan Province reveals how far China’s nascent civil society movement has come since a major quake in 2008.

    

Big Opening for ‘Iron Man 3’ in China

“Iron Man 3” is said to have taken in almost $21 million on its first day of release in China.

    

DreamWorks to Take Its Characters to Macau Resort

The deal with Sands Cotai Central in China is to introduce the “DreamWorks Experience” beginning in late 2013.

    

Media Decoder: ‘Technical’ Problem Resolved, ‘Django’ to Open in China in May

The film was pulled from theaters in April, but is now set to debut on May 12. Sony Pictures officials declined to say if the movie had been edited.

    

Hollywood’s Box Office Heroes Proving Mortal in China

Hollywood blockbusters appeared poised last year to take over China’s box office, but something unexpected happened on the way to the bank: demand tapered off sharply.