Slumdog Millionaire Scripter Continues Award Romp

_mg_7090_adj_eOne would think that winning an Oscar for best script is enough to gain attention. However it seems that the people behind the Slumdog Millionaire are far from over as far as awards are concerned. In fact, they just got awarded another one, taking the top honors at the USC Libraries Scripter Award ceremony.

Simon Beaufoy, who accepted the award from Curtis, selection committee chair Naomi Foner, and Glenn Sonnenberg, president of the Friends of the USC Libraries, said, “There’s nothing like this in Britain to honor the writers. This event is wonderful because it takes the contributions of screenwriters seriously.”

Directed by Danny Boyle, Slumdog tells the story of a chai wallah from the Dharavi slums of Mumbai who captivates all of India with his improbable string of correct answers—all based on his life experiences—on the Indian version of Who Wants To Be a Millionaire? A fable set in India during the age of outsourcing and global call centers, Slumdog has so far garnered 4 Golden Globe Awards, 10 Oscar nominations, and 11 BAFTA nominations.

(Source) Press

Madonna Sticky and Sweet Tour 2009

MadonnaMadonna still has it as far as packing them in. After a successful “Sticky and Sweet Tour”, already the #1 Biggest Grossing Tour in history for a solo artist, another series of tours have been scheduled starting July 4 in London.

Stops will include appearances in never before played markets such as Werchter Belgium, Marseille France, Hamburg Germany, Oslo Norway, Helsinki Finland, Tallinn Estonia, Ljubljana Slovenia as well as stops in Romania, Hungary, Serbia and Bulgaria it was confirmed today by Live Nation. Additional appearances by Madonna will include return visits after more than 15 years to Madrid, Gothenburg and Munich.

“This new run of dates will further solidify Madonna’s position as one of the top selling touring artists of all time,” said Arthur Fogel, Live Nation’s Chairman of Global Music and CEO of Global Touring/Artist Nation.

(Source) Press

Virgin Mobile Title Sponsors Britney Spears Concert

507thmVirgin Mobile, USA will be the title sponsor for the upcoming concert of pop diva Britney Spears. The concert, titled “Virgin Mobile Presents the Circus Starring Britney Spears”, features special guests The PussyCat Dolls. The circus-themed tour is due to kick off in New Orleans on March 3, 2009 with a planned 31 dates in the United States.

“I’m thrilled to partner with Virgin Mobile on my tour,” said Britney Spears. “They will have cool opportunities for my fans and me to connect, and they’ll bring a lot of excitement to the tour.”

“Britney Spears is about to bring some much needed heat to Canada with what promises to be the tour of the year,” said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. “We’re beside ourselves with excitement and have some truly brilliant ways we’ll let Virgin Mobile customers get access to all areas.”

(Source) Press

GQ Model Passes Away

Jim HorneJim Horne may not be a familiar to most of us but he was a key figure if you have been constantly following the GQ brand. Jim Horne passed away December 29 after losing his battle with cancer and congestive heart failure. Horne was one of the widely-seen models of his time.

Horne became a familiar face in the 1940s, appearing in ads for MACy’s department store, Lucky Strike and Marlboro cigarettes, Burberry, Chrysler, Budweiser and Grand Marnier, among others throughout his modelling career.

In 1957, Horne made history with men’s magazine GQ – appearing on its debut issue, formerly called Apparel Arts magazine.

(Source) Contact Music.com

Stacey London Endorses Riders Jeans

Stacy LondonIt looks like Riders Jeans will be having a new endorser in Stacey London. Using the moniker that Rider Jeans help make you look slimmer on TV, London is great choice to carry the colors of the Riders Jeans brand. London is an old pro at product promotion, having worked with brands such as Wonderbra and Procter & Gamble’s Pantene.

Riders hopes London’s celebrity status, as well as the jeans’ affordable price point (less than $20), will resonate well with female buyers, the majority of whom are in the 25- to 49-year-old range and shop at mostly mid-tier and mass-market channels. “Value is important to them, but so is finding a great-fitting pair of jeans they can look and feel good in,” Errington said. This marks the first time Riders has signed a celebrity of any sort to market its namesake brand.

(Source) BrandWeek

Dr. McDreamy Autograph Wanted

dempsey-150bn012409Patrick Dempsey, famous for his role as Dr. McDreamy on Grey’s Anatomy is one of the sought after fans, at least for his autography. In fact, one fan really waited for him at the tracks later on revealing that his wife told him not to go home unless he gets Dr. McDreamy’s autograph.

“OK, OK the real reason I’m in line is because my wife said, ‘Don’t come home unless you get Patrick Dempsey’s autograph and a picture.’ The reality is I’m doing this for my wife.’

A self-proclaimed “car guy” Dempsey, 43, got the racing bug years ago and turned it into a serious pursuit. He wants nothing more than to be “one of the guys” in a drivers’ meeting or a race favorite on the starting grid.

So the best place to catch Dempsey is at the race tracks. That is until he is finished racing.

(Source) NASCAR

Beckham Strips Down for Armani

Victoria BeckhamThe Beckhams are certainly hot names in the advertising market these days. But while David Beckham has been cutting some endorsement deals, wife Victoria is going all out and showing it for Giorgio Armani’s 2009 spring/summer lingerie.

Last year, David Beckham made his own line of commercials but today, with photo edits pretty obvious, it is the time of Victoria Beckham to take the spotlight.

Victoria was airbrushed in the photos, and her tiny balls turned into melons, her complexion is immaculate and we don`t even have to mention her perfect figure. Truth be told, these curves suit her and we hope she will conclude the same thing and put on a few pounds.

(Source) Javno

Meet the Mall Cop

Mall CopKevin James of “Two and a Half Men” has been chosen to headline a new cast in his upcoming film “Paul Blart, Mall Cop”. It was actually a reunion of sorts as James had originally appeared on the CBS Network from 1998 to 2007 with a lead role in the sitcom, “Kings of Queens”.

TV networks and advertisers have tested the use of actors from shows consumers are watching in the commercials that interrupt those programs. The idea is that people armed with DVRs will be less interested in skipping ads willy-nilly when the people they tuned in to see in the first place are the ones cavorting about in the advertising.

(Source) Advertising Age

Phelps to Endorse Mazda in China

Michael PhelpsMichael Phelps continues to be the apple of the eye of advertisers these days. The latest company to enlist him as their endorser is DMG Entertainment, choosing the Olympic gold winner to be the new face of Mazda in China.

It looks like things can get only sweeter for Michael Phelps after his historic triumph at the last Beijing games. Add another company to his endorsement profile.

Phelps, the world’s greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns that include TV commercials, newspaper and magazine adverts, as well as outdoor poster advertising and personal appearances.

(Source) MSNBC

Steve Jobs is Healthy After All!

Steve Jobs

If you categorize a hormonal imbalance as a serious illness then speculations are true that Steve Jobs is indeed suffering from something serious. But realistically, that is the only reason that has been keeping Jobs out of the picture as his absence at the Macworld circled rumors all around.

He has lost weight but is still up and about. He has declared that he will continue to serve Apple as long as he can and has openly stated that he will personally face the Apple board if he can no longer carry out his duties.

“I have given more than my all to Apple for the past 11 years now,” adds Jobs. “I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple’s CEO. I hope the Apple community will support me in my recovery, and know that I will always put what is best for Apple first.”

(Source) Market News

Heather Locklear Headed Back to Melrose Place?

locklearmelroseIf rumors are true, we may see the return of original cast member Heather Locklear at Melrose Place once again. Reports have it that the Locklear was approached on reviving her old role as Amanda Woodward but she has yet to reply.

The possible return of Locklear is expected to be a big boost to Melrose Place which is most probably looking for something juicy to add to its fold. Will Locklear be back?

E! Online’s inside sources say Heather has been approached to revive her role as “conniving advertising vixen” Amanda Woodward, but Heather’s rep says she hasn’t.

(Source) Examiner.com

Vocalists Who Can Not Sing

KanyeWhen you are looked upon as an established singer or lead vocalist, chances are people would be pretty much expecting the best rendering ballads today. But the funny thing is that some of the best stars we see in the music industry may not even be making it big due to their voice but more on how they are marketed and look.

It is really surprising. Imagine big names like David Lee Roth and Bob Dylan tagged as bad singers and mainly lip-synch to carry their way to fame and fortune? Now that is something that they have to give credit to their promotions manager. In most shows, you would notice that lip-synching is common and hence, much of them are practicing singing along with music rather than actually rendering it.

There are two kinds of bad singers in the world: the ones who kid themselves into thinking they’re good (Kanye) and the ones who try too hard — all the time. These are the Mariahs, Beyonces, and Christinas (although Ms. Aguilera is learning; her Nina Simone tribute on the Grammy nomination show this month was remarkably restrained). These performers wring the last bit of life out of every note. Just because you can sing every octave perceptible to the human ear doesn’t mean you have to. These singers don’t know when to hold back.

(Source) Yahoo Music

Claudia Schiffer Models Again!

Claudia SchifferClaudia Schiffer has been precariously absent in the advertising world for quite some time now but it doesn’t mean that she has totally left it. In fact, you may be surprised to see her back again endorsing two classic brands in Dolce and Gabana and YSL.

the eternallly gorgeous Claudia Schiffer is starring in a sun-slathered series of Cruise Collection ads for Dolce & Gabbana shot by Steven Klein. She has also landed the new Yves Saint Laurent Spring ad campaign, taking over from Naomi Campbell. The YSL ads were shot in front of the legendary Hollywood sign by Inez van Lamsweerde and Vinoodh Matadin. Meanwhile Claudia is also re-upping as the face of Salvatore Ferragamo.

So who says that Claudia has been overwhelmed by the large influx of new models and actresses in the celebrity world today? She is alive and well and coming back in style (if you consider the products she is endorsing).

(Source) Luxist

Ugh.

That’s all I have to say. George Carlin was the best. Nobody had a better understanding of the nuances of language.

I can’t say I’m totally shocked–his last couple of specials on HBO showed him to be a little slower than usual. But I have at least 10 of his comedy albums and they’re wall-to-wall hilarious.

US comic George Carlin dies at 71.

Name the Players

Can you name all eight players in this ad, starting from the left? Inquiring minds want to know…

WTA_tour.jpg

According to The New York Times, the ad is part of a $15 million dollar TV, print and digital effort from Grey Atlanta on behalf of Sony Ericsson WTA Tour.

Pearez Hilton Can’t Believe It’s Not Butter

According to The New York Times, Unilever, which makes the margarine spread I Can’t Believe It’s Not Butter, has been running Spraychel Webisodes since 2005. Unilever’s digital media agency, Story Worldwide, created the Spraychel campaign.

No German Sedan For Old Men

David Griner, writing on Adfreak (despite the fact that he now works for an agency in Alabama), points to some nice work from Mercedes’ agency Abbott Mead Vickers in London. Josh Brolin stars in the spot above.

There’s something very Cadillac–and theatrical–about this new campaign.

Lace Up Your Cons And Dance

my_drive_thru.jpg

According to Ad Age, Converse commissioned reclusive Strokes’ frontman, Julian Casablancas, to help celebrate the brand’s 100th birthday.

The home of Chuck Taylor is hoping a new song, “My Drive Thru,” featuring Mr. Casablancas, Pharrell Williams and white-hot indie songstress Santogold, can renew the century-old shoe brand’s status as the indie music scene’s footwear of choice.

Geoff Cottrill, chief marketing officer for Converse, said “My Drive Thru” ties in comfortably with Converse’s heritage of aligning with the independent minded. “We call them optimistic rebels,” he said. “They’re the core of what our brand stands for — being an advocate and catalyst for creativity. … We wanted these guys to come together, create a piece of music and share it with anyone who wanted it.”

Added Mike Byrne, executive creative director for Anomaly, Converse’s creative agency of record, “I think by having Pharrell produce the track, we knew we would get something that wasn’t hip-hop or pop or rock. This year is the Converse century, and we’re definitely celebrating our heritage of challenging the status quo in art, sports and fashion. It was a nice ode to all the people who helped build this brand.”

Unfortunately, I can’t locate the song on the Converse site. However, Stereogum is taking care of business.

On-Color Humor

Dior Drops Sharon Like A Stone

The New York Times points to the downside of celebrity endorsement.

Christian Dior, the French fashion brand, has become the latest global company to learn a hard lesson about the danger of offending Chinese pride.

Facing the possibility of a boycott of its products, the luxury company said on Thursday that it had dropped the American actress Sharon Stone from its advertising in China after she suggested last week that the recent earthquakes in Sichuan Province were karmic retribution for Beijing’s treatment of Tibet.

Ms. Stone said last week during the Cannes Film Festival: “I’m not happy about the way the Chinese are treating the Tibetans because I don’t think anyone should be unkind to anyone else. And then the earthquake and all this stuff happened, and then I thought, is that karma?

If Stone knew what she was talking about, then I’d say we all better get under the table and brace ourselves, for very few humans are truly kind.