As the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.
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CBS and Time Warner have been at odds over what are known as retransmission fees, which cable companies have increasingly been compelled to pay to broadcasters.
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Retailers and advertising agencies started their April Fool’s campaigns early this year for much the same reason that they front-run Christmas and Super Bowl campaigns: the ability of social media to convey and amplify marketing messages.
All of the network’s top shows all were renewed, including the dramas, “NCIS,” ‘NCIS LA,” “Elementary,” “Person of Interest,” “Hawaii Five-0” and “Blue Bloods.”
Cable shows continue to dominate over most network offerings on Sunday nights, and Fox overtakes a flagging NBC for the season.
Dish accused CBS of pressuring one of its stars, Kaley Cuoco of “The Big Bang Theory,” to take down a Twitter message that praised Dish’s device, called the Hopper.
For the first time since 1998, CBS will finish first during the official February sweep rating period in the most important category for advertising sales, viewers between 18 and 49.
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