Hasta La Creative!

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OK. This is a little bit dirty.
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UPS is out with a new campaign that broke this past Sunday during the Daytona 500.
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We’re home. We’re sick. We can’t work. So we’re just going to take easy pot shots at ad campaigns today.
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London’s Department for Children, Schools & Families, with help from Profero, has released a series of videos portraying cyber-bullying.

Just so we’re clear. Adrants isn’t a misogynistic entity which hates everything. We actually like stuff.

Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to… more other scenes.

Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group.(HEY, it’s not just about BBDO around here, freaks.)

Ford does seem to be fairing much better than GM. Will these spots help?

Football is here, the glorious season of games, players, stadiums, grill-outs, and beer. What many people don’t realize is that it’s also the beginning of the newest advertising campaigns. Yes, we all know that the Superbowl is a haven for new, witty commercials, but what about the rest of the season?

You may be surprised to know that many of the greatest commercial campaigns have been started during football games during the typical season, and for advertising companies, this is the perfect time to showcase their top A-game commercials (pun intended).

Football is something everyone watches, and it’s seen as a reason for everyone to get together. This makes it the perfect time not only to target an audience, but to also reach out to even more people that may not usually be interested in your product.

Take, for example, the coming of the Geico caveman. More than likely, this first commercial was aimed at men (hello, caveman?!), but because it was broadcast during football, female viewers also saw this commercial and found it funny. It was witty, unique, and most importantly, it started a conversation.

I know what you’re thinking – Wait, guys don’t watch commercials, they flip through channels on breaks – but hold on, they do watch commercials when they don’t want to miss those first few moments after the break when the game comes back on, especially if a call or penalty will be made. What better time to target that demographic?

Probably one of the most notable commercials broadcast during football season is Budweiser’s frogs. Remember? “Bud. Weis. Errrr.” An epic commercial. And because everyone watches, the campaign can then expand and become bigger, targeting those who didn’t catch the game or those who don’t watch football (weird, but true). There was a plethora of Budweiser frog commercials after that aired, it was so huge. It also prompted other talking animals – Quiero Taco Bell, anyone?

A few things to remember when airing or planning to air a commercial during football is this:

1. Air the commercial during the first half of the game. Most of the time the games are good, but sometimes there are a bust after the first half and people stop watching.
2. Time the commercial so that it is aired before football comes back on air, or directly after the game goes to a break. People are still watching at this point or are getting prepared to watch the game as it comes back on.
3. Make the commercial witty, and most importantly, funny. Male brand advocates are made this way, because once they see a commercial they find hilarious, they’ll point it out to their friends or even mention it when it isn’t on (trust me, I’ve seen it happen).

Let me end this post with this one remark: plan a commercial or new campaign during football season, and it’s sure to be a touchdown (I didn’t say it wasn’t cheesy).

A happy ending to an ad nauseam kinda week? Ad Age reported that the One Club has decided to ban any agency that submits scam art from its One Show competition for five years.