Hasta La Creative!

Hearken back to the days of yore, when America was Built Ford Tough and Chevy had launched what was the start of An American Revolution, became The Heartbeat of America, and grew strong, Like a Rock. At the same time, Buick offered consumers The Spirit of American Style. The cars and the ads were  inspiring…making us want to love America more than we already did. Yep, the good ‘ol days, how we miss ‘em. Thus, it’s fantastic news to hear that GM is gonna bring ‘em back!

Will they be able to pull it off? GM would like us to think so, counting on their new “Total Confidence Plan (TCP),”  announced by several new TV spots meant to inspire America. The TCP provides payment protection if you get laid off ($500/month for up to 9 months), guarantees trade-in value for your vehicle, and also provides a 100,000 mile drive train warranty. The premise behind the spots is that GM is rebuilding from the “ground-up;” but, based on the ouster of former GM CEO Rick Waggoner, it looks like they’ll be using the famous ”top-down” strategy instead.

The spot anouncer starts with: “You know what America needs right now? America needs a comeback…”

No, what America needs right now is for GM to pull their own weight. There are two primary goals in business: 1) Make a profit, and 2) Stay in Business. Very simple. The third thing most pick up along the way: Keep the Government out of your business. Although GM’s restructuring efforts don’t seem to address a single one these items as of yet, it is only fair to give them more time…

(This Announcement was paid for by the Automotive Bailout Package, with funding and support from taxpayers like you.)

If there is one thing that will really help you get our political aspirations towards better heights, television advertising is a best bet to get the job done. Not all people can afford television advertising due to the cost of having one. Secondly, it is not merely a matter of producing the ad itself. It also includes being able to get the desired time slot that will surely be hitting the proper voters who will know that you are running for public office.

Such is an issue that many call as dirty but advantageous. But if you have the funds to support your ad campaign and likewise avoiding any potential discrepancies on election requirements, then by all means use advertising to boost your political campaign!

Federal rules requiring candidates to have access to similar television audiences forced stations to bump some advertising from their traditional clients. In some cases, it was purchased months in advance and in a highly sought-after spot.

(Source) Business Weekly

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