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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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| THE ORIGINAL? V Energy Drink – 2006 Claim : “Beware of speeding” Source : Cannes Archive Online, Agency : Saatchi & Saatchi (China) |
LESS ORIGINAL : Olympikus Running Shoes – 2010 Claim : “Hi Performance Technology” Source : Adsoftheworld, Agency : DCS Comunicações, Porto Alegre, (Brazil) |
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| THE ORIGINAL? Pellit Insect-repellent- 2002 “Make yourself unattractive” Source : BRONZE Lion Agency : Scholz & Friends Berlin (Germany) |
LESS ORIGINAL : Repella Insect Repeller “Change the way insects see you” – 2009 Source : Adsoftheworld Agency : McCann Erickson, (Singapore) |
| À la place des allemands je serais aussi vert que la grenouille de m’être fait piquer mon idée. À moins que ce ne soit un bel hommage, mais qui oublie au passage de faire référence à l’originale (tout de même primée à Cannes) |
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