Hasta La Creative!

There are still some clients who treat website copy like an electronic brochure. They just don’t understand the dynamic, ever changing nature of the Internet. Of course there is still a place for brochures and brochure copy, it’s just not online. I like to arrange a meeting for such clients with a junior staffer who can offer a tutorial on social media and the dynamic nature of web communications. It’s great for the staffer, a good lesson for the client, and often leads to an increase in billable hours. Try it.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

As far as making brochures and flyers is concerned, many would find it as pressure-packed as they have to create something out of the original ones we see in the market today. Most companies have graphic designers and artist whom propose the proper layout that will carry important company information which in turn will be the key towards providing information for its clients.

We see different concepts and layouts on how these print ad materials are presented. It all depends on what best suits the corporate image, an important thing that must be associated whenever a new idea for the marketing support materials comes up.

One thing you must consider though is not to be too enthusiastic about images and graphics. Remember, you need to put in proper text and use of fonts to make sure you get the real deal in making the most out of print layouts for marketing support of your business.

Here are some good tips on Brochure Designing

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