Dona Benta carrot cake: Boy

Dona Benta carrot cake: Boy

Feed your bunny. Dona Benta carrot cake.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008

Baden Baden: Believe

Baden Baden: Believe

$15 a bottle. And believe us, it sells.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Baden Baden: Over

Baden Baden: Over

We’ve got it, but it’s over.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Baden Baden: Waiting

Baden Baden: Waiting

1 am. And the kids at home waiting for dad to finish his beer.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Fiat: Owl

Fiat: Owl

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

Fiat: Ladybug

Fiat: Ladybug

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

Fiat: Rabbit

Fiat: Rabbit

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

Listerine: Birthday

Listerine: Birthday

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Listerine: Bride

Listerine: Bride

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Listerine: Cast away

Listerine: Cast away

Kills 99% of germs

Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Beer Colônia: Labor day

Beer Colônia: Labor day

Colônia Beer ad to celebrate the Labor Day

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Copywriter: Alexandre Hinterholz
Published: May 2008

Hospital de Câncer de Barretos: Letters

Hospital de Câncer de Barretos: Letters

If it takes too long to find it, it may be too late.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008

Hospital de Câncer de Barretos: Lungs

Hospital de Câncer de Barretos: Lungs

If it takes too long to find it, it may be too late.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008

Hospital de Câncer de Barretos: Breasts

Hospital de Câncer de Barretos: Breasts

If it takes too long to find it, it may be too late.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
Published: April 2008

Nivea: Thermal image, 3

Nivea: Thermal image, 3

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

Nivea: Thermal image, 2

Nivea: Thermal image, 2

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

Nivea: Thermal image, 1

Nivea: Thermal image, 1

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

Stihl: Three Little Pigs

Stihl: Three Little Pigs

Stihl blower. The big bad blow.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: André Pauletti
Copywriter: Patrick Matzenbacher
Illustrator: Macacolândia
Published: March 2008

SuperBonder Loctite: Worth every penny

SuperBonder Loctite: Worth every penny

Advertising Agency: DM9DDB, Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery
Art Director: Rodrigo Burdman
Copywriter: Alexandre Abu

Terra Soulmate: Cupido, land

Terra Soulmate: Cupido, land

The love of your life won’t get away.
Terra Soulmate. The dating site that really works.

Advertising Agency: DDB, Brazil