During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics….
Yesterday (Jan. 27), McDonald’s announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant’s USA president, Joe Erlinger, posted a message on the company’s site announcing the leadership change. The note states that Hassan, who led marketing at McDonald’s since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald’s CMO of…
You’ve come a long way, Sundance. Forty years ago, in 1985, Robert Redford’s Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City. Over the ensuing four decades, the annual event–officially rebranded as the Sundance Film Festival in 1991–has become the launching pad for filmmakers,…
Apple Music teased Kendrick Lamar’s upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to…
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris’s. Actors Chris Pratt and Chris Hemsworth will promote Meta’s Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,…
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency’s Knoxville, TN headquarters and its New York City office will service…
It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines. Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court…
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company–which houses mortgage, real estate, and financial services brands– debuted its new logo, wordmark, and color palette….
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. “The Body Is Art, Part II” ushers in a new collection of performance apparel and sneakers for spring/summer 2025. On first partnered with British artist FKA…
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, “Get a Grip,” which aims to alleviate academic stress for students ahead of the spring semester. In collaboration with brand studio Unentitled, the brand also unveiled its new mascot Ace, an orange octopus that acts as a…
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it easier for people to submit to the IRS in a few clicks. Now, before the April 2025 tax filing…
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency’s first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter’s archives and top cultural trends at the center of those…
Men’s grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand’s internal team to develop campaigns that will “provide a fresh new take on men’s grooming,” according to a statement. Duke Cannon declined to disclose the size of its…
Major League Baseball’s chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. “Thanks [to] my league and club colleagues for many seasons of excitement –…
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand’s first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company’s CRO. The new CMO brings over 30 years of consumer marketing experience to…
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work. While consumers still feel conflicted about brands use of the technology, some marketing departments have found savings by leaning on generative AI in…
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit…
Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan. 21, 2025. Moskowitz is the latest chief marketing officer (CMO) to move into a CEO position. She joins from Etsy, where she served as…
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