After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
When Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Dodo Dream Date has been a success story for the company’s pet-themed brand.
In the past couple of weeks, President Trump has announced a sweeping set of tariffs, only to delay most of them for 90 days after the stock market crashed in […]
Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23. Cooley had been CMO of Crocs since […]
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
In a tough economy, the retailer’s new CMO is touting its fashion credentials and value.
The Sims lets you “redefine life on your own terms—there is no judgement,” said EA’s Lyndsay Pearson.
The clothing brand was founded in 2011 by Bayard Winthrop.
The Corona and Modelo Especial maker is making the changes recognizing the existing political climate.
He previously led marketing for PepsiCo’s North American beverage division.
Move over Reformation—Verizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program. The program […]
An extended interview with the cast took the place of an extensive footage presentation.
Sony Pictures kicked off CinemaCon 2025 with a look at its upcoming slate for 2025 and beyond.
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […]
The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.
Unilever’s chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots–and saving time and money in the process. Today (March 18), the exec said at Nvidia’s GTC Summit that the CPG giant has been experimenting with NVIDIA Omniverse tech on brands including Dove, Vaseline,…
H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it owed the organization nearly a month past its due date, ADWEEK has learned. After the partnership between H&M and the nonprofit organization had recently ended due to what BFABW claimed was a breach of contract, founder Nikki Porcher received an overnighted…
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate sources shows that the impact was negligible. On Feb. 28, a grassroots group organized by John Schwarz, a self-described “mindfulness and meditation facilitator” with more…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
