Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in…
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush’s “Running Up That Hill” finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet. This isn’t a string of unconnected…
There’s nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped…
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they’re on? A sonic strategy isn’t a “nice to have” or optional…
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand’s goal is to “make the world of dogs more like the world of children,” said Dave Stangle, Bark’s vice president of brand marketing. So, naturally, the cereal aisle was the…
Last year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola’s Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac…
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged…
Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the…
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. “We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it…
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group’s catalog of brands–including Gap, Old Navy and Banana Republic–with “crisp identities and purpose” to counter years of sluggish sales. “We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,”…
Today’s marketing so often fixates on the latest trends, chasing the next novel concept–I can’t be the only one fatigued by endless conversations and articles about AI and its impact on our work. While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the…
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK’s Commerceweek, Hellmann’s shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives. The first was partnering with retailer Kroger to…
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It’s doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. It began as a media review. The brand team expanded its focus beyond media, inviting integrated…
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of “Foodmarks,” 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year’s…
It’s been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure…
“We knew that we needed to secure an emotional territory that is very distinct,” explained Julia White, SAP’s chief marketing and solutions officer. “The world of business-to-business marketing and B2B tech is busy, and it can all feel the same. So I wanted to know what our unique place in the world was and what…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
Breaking the rules: That’s how many branding experts viewed Barnes & Noble’s new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. “Unpredictable and dynamic” is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences…
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and Beis by Shay Mitchell, among others, celeb-led brand success cannot be ignored. And, in many cases, that success follows a deliberate…
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