Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

The Kool-Aid man’s explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance?

Wouldn’t he shatter when hitting a brick wall? What about the Kool-Aid inside—wouldn’t it slosh out? And let’s not forget that, best-case scenario, he’d be left with brick and mortar floating about in his innards.

These important questions have been fueling comedians and baffling stoners for years. But now YouTube superstar Jake Roper of the science-minded vlog VSauce decided to leave conjecture behind. Vsauce did the science to figure out if a 6-foot-tall anthropomorphic pitcher could actually break through a brick wall, and if so, what would be left of him.

Check out the results in the clip below, or, if you’re not up for a 4-minute clip on physics in the fictional world of advertising, skip down to our summary.

So in short, the answer is: Yes, Kool-Aid man could, though he probably wouldn’t feel too great afterwards.

It turns out that scaling an ordinary pitcher up to six feet, then filling it with the correct amount of Kool-Aid would make Kool-Aid Man an 11,000-pound elephant-sized beast with glass at least 3.6 inches thick. Even a creature made of ordinary glass would be able to break through a brick wall at that size by getting up to a run, but we don’t actually know what kind of glass Kool-Aid Man is made from. Heck, he could be made from Pyrex.

Nonetheless, the video explores how laminated glass (the bullet-proof stuff) would help him survive the inevitable surface cracks from his wall-breaking feats, but it doesn’t cover fully tempered glass, heat-strengthened material or any of the many other glass varieties. Certainly, there’s a materials scientist out there who could, with enough zeal, create the proper thickness, tempering and coating combination that would let Kool-Aid man break through more than just one wall.

However, there’s still the matter of vital fluid loss and contamination from brick debris. All of which suggests that the safest route for our beloved behemoth would be to respect other people’s property and use the damn door. Of course, given that he’s the size of an elephant and weighs as much as two Dodge Durangos, he can probably do whatever he wants.



Creative burn out? / Un peu crammé?

grille1991 grille2014
THE ORIGINAL? 
Absolut Peppar Vodka – 1991
Source : Le Pictographe
Photographer : Steve Bronstein (USA)
LESS ORIGINAL
Tabasco Hot Sauce – 2014
Source : Adsoftheworld
Agency : Marketway Publicis (Cyprus)

Advertising: Zico’s New Coconut Water Pitch: Spandex Not Necessary

Zico’s new campaign, starring the actress Jessica Alba, portrays coconut water as an anytime beverage instead of just a sports drink.



Shit! It’s already done / Pas si renversant?

fusee2011

Cliquer ici pour voir la vidéo.

THE ORIGINAL? 
Philips Milk – 2011
« Highly Effective Laxative »
Source : Adsoftheworld
Agency : Ogilvy (Venezuela)
LESS ORIGINAL
Hepar Mineral Water – 2014
« The joy of a good transit » (La joie d’un bon transit)
Source : YouTube
Agency : Marcel, Paris (France)

The beer country / Pas de quoi se faire mousser?

biereflag2001 biereflag2014
THE ORIGINAL? 
Heineken Worldcup sponsorship – 2001
Source : Cannes Archive,
Agency : JWT (The Netherlands)
LESS ORIGINAL
Proud of our beers / « Fiers de nos bières » flag – 2014
Source : Fiersdenosbieres, DDB
Agency : DDB Brussels (Belgium)

Flying Beverages

Focus sur Manon Wethly, une photographe belge qui avec sa série « Flying Beverages » nous dévoile des clichés de différents verres et de récipients pleins jetés en l’air. De jolis clichés dévoilant le mouvement du liquide à découvrir sur son portfolio et dans la suite de l’article.

Flying Beverages-15
Flying Beverages-14
Flying Beverages-12
Flying Beverages-11
Flying Beverages-9
Flying Beverages-8
Flying Beverages-6
Flying Beverages-5
Flying Beverages-4
Flying Beverages-3
Flying Beverages-2
Flying Beverages-1
Flying Beverages-0

Suit Claims Monster Beverage Markets to Children

A suit filed by the San Francisco city attorney said Monster targeted children and youths in its marketing, a claim the company denied.

    

The same idea, but less funny? / Le même en moins bien?

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL?
Mello Yello – 2002
Agency : Berlin Cameron / Red Cell (USA)
LESS ORIGINAL
Buzz Vodka Energy Drink – 2013
Agency : Unknown (Lebanon)

Same idea, but less funny / Pas de quoi fanfaronner?

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
Starbucks coffee “Bring on the day” – 2004
Source : Cannes Lions SHORTLIST
Agency : Fallon New York (USA)
LESS ORIGINAL
Ricoré “Become a morning person” – 2012
Source : CB News, YouTube
Agency : Publicis Conseil (France)

Turn you house into a bar / Neon ni deux!

bar2008 bar2012
THE ORIGINAL?
Sol Beer Delivery “Turns your house into a bar”  – 2008
Source : Coloribus
Agency : Fischer America Sao Paulo (Brazil)
LESS ORIGINAL
iDrink Milano – 2012
Source : Adsoftheworld,
Agency : Publicis Milano (Italy)

The naked truth / Kilt ou double?

kilt1988 kilt2010
THE ORIGINAL?
Old Lady’s London Dry Gin – 1988
“A true original, born in Great-Britain”
Source : Luerzer’s Archive, French AD Annual
Agency : Callegari Berville, Paris (France)
LESS ORIGINAL :
Dean’s Finest Old Scotch Whisky – 2010
“Surprisingly mild”
Source : Adsoftheworld
Agency : Scholz and Friends Dusseldorf (Germany)
The finest Scotch Whisky with the finest old idea…
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