It’s almost that time again to roll out the five-word speeches as the folks behind the Webbys have announced the nominees for their 17th annual event (promo above), which will be broadcast online on May 22 while host and actual venue for the event will be announced next week.
Along with the usual suspects like Nike (which leads the pack with 17 nods), Google, FunnyorDie and Mashable as well as celebs ranging from Tom Hanks to Lena Dunham, the agency world once again gets plenty of kudos in this year’s installment. Among the notables include McCann Melbourne, which is up for a Webby in the Viral category for “Dumb Ways to Die”, Toronto’s john st., which is up for an award in the “Best Copywriting” category for its “Buyral” clip (below), and 72andSunny, which has earned a nod in Integrated Campaigns category for its Call of Duty work. As is the norm, you can weigh in via the People’s Voice Awards, which you can vote on until April 25. Check out the full list of nominees here.
With the 92nd ADC Awards Gala now in the books (winners list here), we bring our our final entry from the event courtesy of the Art Directors Club’s director of content + communications, Brianna Graves. As she boards the plane back home, she managed fill us in with this brief, somewhat gushing on-the-scene recap.
One would have been hard pressed last night to forcibly wipe the grins off the faces of the attendees of the ADC 92nd Annual Awards Gala.
The majesty of the Frank Gehry-designed New World Center, home of the New World Symphony, cast a magic spell from the moment that guests approached the red carpet outside (albeit, in a drenching downpour and tornado warning), then had their photo taken inside before enjoying cocktails, light hors d’oeuvres and a little mixing and mingling prior to the Gala. The mood was lit around the New World Center Atrium by ADC partner Float4 Interactive, who covered the screens above with light and color.
Inside the main performance hall was no less stunning. The venue itself, with incredible sound, performance and lighting capabilities, set the tone of the evening. But when ADC Executive Director Ignacio Oreamuno took the stage to welcome his guests not only to the 92nd Annual Awards, but also to a new era, a new standard and a new future of the Art Directors Club and its Annual Awards, the tone of the evening was solidified. ADC was presenting nothing but the best.
Ariel Adkins, ADC membership associate and author of Artfully Awear, dazzled the stage as the Pantone trophy girl. She accomplished a record number of costume changes designed with a distinct Pantone color in mind, and synced with a complete relighting of the stage and performance hall designed by Float4.
Yes, Brianna Graves, director of content + communications for the Art Directors Club is back to provide some on-the-ground, firsthand perspective from the 92nd ADC Awards, which you probably know by now is taking place in Miami Beach in NYC. While we still suffer the cold up here in the Big Apple, let Brianna share memories from warmer climates. Yeah, we’re just jealous. If you missed her quick Day 1 recap, go here and watch the day 2 clip above.
It’s hard to define a pinnacle moment of Day Two of the ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design simply because the energy remained so high throughout the day.
Rafaël Rozendaal surprised attendees early in the first of the two morning workshops with a presentation of work that contrasts his quiet demeanor with its absolutely outstanding ingenuity and reasoning. Rozendaal is the type of man so ahead of his time that we will all look back on this Festival from our rocking chairs in our nursing homes some day, and marvel that we hung out with and learned from Rozendaal in Miami Beach in 2013.
As many of you probably know, the Art Directors Club decided to take its hardware, talents, what have you from New York City to South Beach for its 92nd Awards Show. So, in case you missed lingering around the ADC Gallery in Chelsea, we have some first-person perspective from the event in warmer climates courtesy of the organization’s director of content & communications, Brianna Graves, who offers her recap of one particular moment that she dubs “Stageside Craft.” Recap of Day 1 in video form above.
A could-have-been disappointment turned into one of the most special moments of the first day of the inaugural ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design. With the day’s workshops wrapped and the drinks in the afternoon poolside Creative Register Cabana consumed, all Festival attendees headed for the Private Pool + Lawn at W South Beach to kick back and absorb the inspiration of Day One at the Opening Night Pool Party presented by Martin Guitar.
An open bar provided unlimited cool drinks to get people loosened up to mingle, and a line grew around the pool for the opportunity to create a signature pasta dish. The lawn was packed with colorful, clearly Miami Beach-ready guests, as the ADC’s executive director Ignacio Oreamuno [ed: he explains the move to Miami here] took the stage to introduce musician Keaton Simons. The crowd fell silent. But something wasn’t right. A venue-imposed noise restriction made it challenging, but not impossible, to hear Oreamuno’s voice across the lawn. But a not-so-gentle ocean breeze blowing off the sands of South Beach and straight into the microphone finished the job, and barely a word or a strum from Simons’ guitar could be heard as he began his set.
Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated.
Not only has the Ford scandal been a ding to JWT India’s reputation, it’s also now leaving the agency without senior creative and account leadership, since these executives –and possibly others under the Blue Hive group at the shop that runs the carmaker’s business– must now be replaced.
Few issues raise the hackles of agency folks like awards shows. Invariably, the bigger (and more international) the show, the higher the stakes are. Because awards shows equal more money, power and stature in our business. It’s the primary metric by which creatives are judged, and unless that changes, scam ads will always exist.
Also, the circle of judges for big shows stays remarkably tight. They all know each other (or of each other) and protect their own. The panels skew overwhelmingly male, so ads that win disproportionately represent male “frat boy” humor. Perhaps it’s time to open up shows like The One Show so that all of its members (a few hundred) can vote on the awards. Or agencies who choose to enter a category can’t have one of its own people judge that category or show. How about a “People’s Choice” show where the public votes? I think creative people would be shocked and horrified to see what would win a show like that.
All of this reminded me that a few years ago, I judged an ADDY show in a small market. After the judging was finished, we got an email from the director of the show saying the Best Of Show we chose didn’t actually run. So we chose another spot, in time for the awards night. It’s quite possible that, for all the derision they get, local ADDYs have more integrity than the CLIOS or Cannes Lions.
We should start by noting that it was admittedly hard to resist posting about this since we are briefly mentioned and all. Hell, who couldn’t use a mid-day ego boost? Besides the name-check, though, we were somewhat intrigued by this lengthy, perhaps Being John Malkovich-inspired self-promo for the Pittsburgh Advertising Federation’s 2013 ADDYs, which took place last Friday (recap here).
In a clip that we say tops whatever the Dallas ADDYs came up with this year, we learn what a creative’s mind looks like when he or she is out of ideas, a barren wasteland of cliches, sex toys and worries about being called a “hack” (which, unfortunately, is quite a familiar term in these parts). The only downside to this clip, penned by OgilvyAction copywriter Jacob Bofferding, is the protagonist being the ultimate hipster creative cliche, which we’ve seen way too many times this year thanks to the deluge of 72andSunny-createdSamsung Galaxy spots. Other than that, we can think of worse ways to kill a few minutes.
At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it.
After all the accolades and awards you’ve gotten, is it still exciting to get an award like the CLIO Lifetime Achievement Award?
Absolutely. Young designers and ad people are as excited by my work as previous generations – and today’s generation needs the inspiration from a cultural provocateur like never before. Helping young talent is as important to me as ever, and the Clio Lifetime Achievement Award, as prestigious as any of the accolades and awards I’ve received, as well as the impact of my latest book, DAMN GOOD ADVICE, not only can be a life changer for them, but adds to my legacy as the world’s most influential creative thinker in the graphic arts.
Is there anything that can help sustain print advertising & design these days – and can print still have an impact like the Esquire covers and ads you did?
Print advertising and editorial design is in an even deeper hole these days than television advertising. And the only way magazine covers could have the impact my Esquire covers had in today’s culture was if there was a Harold Hayes out there with the guts to give young talent carte blanche to design monthly covers the way that great editor did. People have always said it took some pair of balls to create my covers, but of course, the heroic Harold Hayes was the guy with the balls. He was the one who had to contend with all the nay-sayers in Esquire’s hierarchy and advertising department who were shocked at messages conveyed by my covers. Meanwhile, their circulation increased issue after issue.
Looking back, were there any ideas or ads that you did that make you think, “Wow, that was really crappy?”
Of course not. I never did an ad, tv or radio spot, logo, promotion piece, anything…that I wouldn’t be proud of, as I am now, 60 years later. I have never allowed a client, ever, to screw up my work. Never. Sounds like a ridiculous claim, but I can back it up.
You’re still creating ads and other work. Where do you get your inspiration from these days?
Same way I’ve always done it: A continuous, passionate involvement in the history of art, reading, writing, movies, plays, and continuing to fight racial injustice and government that benefits the wealthy at the expense of the poor and powerless, protesting America’s needless and endless wars (and still playing basketball with men half my age).
When you meet young people today who want careers in advertising, do you encourage them to go into advertising or do you tell them to do something else??
In ten books and hundreds of lectures, I continually speak and attempt to inspire the need for a new creative revolution in advertising. There is a desperate need for a new generation to unleash their creative potential. The world is theirs for the taking. I tell (the most talented of them) to go into advertising, and forge that new advertising creative revolution. My book, DAMN GOOD ADVICE, tells them how.
Who is the biggest asshole you’ve worked with, or for, and why is advertising littered with so many big egos and little pricks?
I’ve had the great fortune to work for, and had great friendships with, the greats of the design and advertising world. Reba Sochis, Bill Golden, Lou Dorfsman, Herb Lubalin, Paul Rand, Bill Bernbach, Bob Gage. Listing them, and so many others, breaks my heart. But I’ve always understood that dying isn’t the most important thing in life – it’s what you do before you die that’s important. I’ve loved their accomplishments and warm humanity to ever give a damn about the “assholes…big egos…and little pricks.” However, I must admit, whenever I spot an obit of someone on my shit-list, I hold up the New York Times to show my wife and snarl, “I told you I’d get the son-of-a-bitch.”
What is your favorite ad campaign of the 21st century?
My campaign for Superfocus, custom made, adjustable focus, prescription eyeglasses that allow the wearer to move a tiny slider on the bridge, so you can focus on a page of a book, a computer screen, a movie screen or a distant mountain – miraculously restoring the eyesight of your youth. Can’t beat that!
The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.
If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.
This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.
Last night saw the Inaugural Global Australian of the Year Award, hosted at Sydney Town Hall and initiated and organised by Advance. As per Advance’s own definition, it is “a community of global Australians who are able to make a difference for Australians, Australian companies and Australia around the globe. We believe Australian talent is […]
A big congratulations to the youngsters Nikki Šulentic and Meghan Petersen from Amnesia Razorfish. Coming in third in the popular pre-vote they managed to win by taking the live pitch round. They are now off to New York for the global round of AdTech’s Digital Young Guns competition.
Aujourd’hui, nous avons le plaisir de vous dévoiler les gagnants des Fubiz Awards 2012. Vous avez été nombreux à vous rendre sur le site pour voter et nous vous en remercions. Nous vous dévoilons ainsi dans la suite de l’article les gagnants de cette première édition.
Avec plus de 2500 votes, l’artiste argentine nous replongeant dans son enfance remporte le Fubiz Awards de la photographie mais aussi le Grand Prix Fubiz.
Véritable choc visuel et musical, Yoann Lemoine connu sous le pseudonyme de Woodkid remporte le Fubiz Awards du meilleur clip musical pour lequel il est à la fois auteur et réalisateur.
La publicité de la marque de voiture allemande alliant avec habileté l’univers de Star Wars à un humour efficace reçoit le Fubiz Awards de la catégorie Advertising.
Les votants ont plébiscité ce projet proposant l’imprimante la plus mignonne qui existe. Une idée splendide et très réussie qui remporte le Fubiz Awards du Design.
A ceux qui croyaient que les cabanes dans les arbres n’étaient réservés qu’aux enfants, les votants des Fubiz Awards ont voulu leur repondre de la plus belle des façons en élisant Big Tree House.
Envoûtant, prenant, intriguant, poétique… Difficile de mettre un mot sur la beauté de ce court-métrage “We Miss You” qui a été choisie pour recevoir le Fubiz Awards Movie.
A l’occasion du dernier jour de vote des Fubiz Awards 2012, nous vous proposons de retrouver les interviews des différents nominés. Découvrez les anecdotes et les réponses de ses artistes et retrouvez le nom des lauréats Fubiz Awards dès le lundi 13 février 2012.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Graphism des Fubiz Awards à découvrir dans la suite de l’article.
There is never a better time to prepare case study videos than today. After all they let us reflect on how we came up with a solution, what we did well, how we achieved the results. And they let us – in a snazzy, emotional way – prove our capabilities to existing and prospective clients.
For […]
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Music Video des Fubiz Awards à découvrir dans la suite de l’article.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Design des Fubiz Awards à découvrir dans la suite de l’article.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Movie des Fubiz Awards à découvrir dans la suite de l’article.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Advertising des Fubiz Awards à découvrir dans la suite de l’article.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Architecture des Fubiz Awards. A découvrir au complet dans la suite de l’article.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Animation des Fubiz Awards à découvrir dans la suite de l’article.
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