Hasta La Creative!

With the 92nd ADC Awards Gala now in the books (winners list here), we bring our our final entry from the event courtesy of the Art Directors Club’s director of content + communications, Brianna Graves. As she boards the plane back home, she managed fill us in with this brief, somewhat gushing on-the-scene recap.

One would have been hard pressed last night to forcibly wipe the grins off the faces of the attendees of the ADC 92nd Annual Awards Gala.

The majesty of the Frank Gehry-designed New World Center, home of the New World Symphony, cast a magic spell from the moment that guests approached the red carpet outside (albeit, in a drenching downpour and tornado warning), then had their photo taken inside before enjoying cocktails, light hors d’oeuvres and a little mixing and mingling prior to the Gala. The mood was lit around the New World Center Atrium by ADC partner Float4 Interactive, who covered the screens above with light and color.

Inside the main performance hall was no less stunning. The venue itself, with incredible sound, performance and lighting capabilities, set the tone of the evening. But when ADC Executive Director Ignacio Oreamuno took the stage to welcome his guests not only to the 92nd Annual Awards, but also to a new era, a new standard and a new future of the Art Directors Club and its Annual Awards, the tone of the evening was solidified. ADC was presenting nothing but the best.

Ariel Adkins, ADC membership associate and author of Artfully Awear, dazzled the stage as the Pantone trophy girl. She accomplished a record number of costume changes designed with a distinct Pantone color in mind, and synced with a complete relighting of the stage and performance hall designed by Float4.

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As many of you probably know, the Art Directors Club decided to take its hardware, talents, what have you from New York City to South Beach for its 92nd Awards Show. So, in case you missed lingering around the ADC Gallery in Chelsea, we have some first-person perspective from the event in warmer climates courtesy of the organization’s director of content & communications, Brianna Graves, who offers her recap of one particular moment that she dubs “Stageside Craft.” Recap of Day 1 in video form above. 

A could-have-been disappointment turned into one of the most special moments of the first day of the inaugural ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design. With the day’s workshops wrapped and the drinks in the afternoon poolside Creative Register Cabana consumed, all Festival attendees headed for the Private Pool + Lawn at W South Beach to kick back and absorb the inspiration of Day One at the Opening Night Pool Party presented by Martin Guitar.

An open bar provided unlimited cool drinks to get people loosened up to mingle, and a line grew around the pool for the opportunity to create a signature pasta dish. The lawn was packed with colorful, clearly Miami Beach-ready guests, as the ADC’s executive director Ignacio Oreamuno [ed: he explains the move to Miami here] took the stage to introduce musician Keaton Simons. The crowd fell silent. But something wasn’t right. A venue-imposed noise restriction made it challenging, but not impossible, to hear Oreamuno’s voice across the lawn. But a not-so-gentle ocean breeze blowing off the sands of South Beach and straight into the microphone finished the job, and barely a word or a strum from Simons’ guitar could be heard as he began his set.

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New Career Opportunities Daily: The best jobs in media.