Hasta La Creative!

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. continued…

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I see dead people. In commercials. Eating Galaxy chocolate bars. Well, just one corpse, actually. It's Audrey Hepburn, 20 years dead but still cute as a button and seamlessly integrated into the advertising action thanks to modern technology. This British spot, approved by the actress's sons, finds Hepburn on holiday in Italy, tempted from her tour bus (not AC/DC's tour bus, thankfully) by a pretty boy driving a fancy convertible. When Audrey accepts the ride, she coyly sits in the back seat. Classy! The visuals are impressive, a big improvement on Dead Astaire's hot steppin' for Dirt Devil back in 1997. Of course, some find the trend ghoulish. Frankly, I'm surprised it's generating this much interest. It's been done to … well, death. Everyone from John Wayne to Albert Einstein, Marilyn Monroe, John Lennon and Kurt Cobain have been resurrected for ads. And Clint Eastwood for Chrysler … close enough! Check out Hepburn's 2006 Gap spot after the jump.