St. Vincent’s Health System: Pink

St. Vincent’s Health System: Pink

A Mammogram catches things you miss.

Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Stephen Etzine
Art Director: Rob Hardison
Copywriter: Howard Pearlstein
Published: September 2007

Hospital Alemão Oswaldo Cruz: Christopher

Hospital Alemão Oswaldo Cruz: Christopher

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché

Hospital Alemão Oswaldo Cruz: Jefferson

Hospital Alemão Oswaldo Cruz: Jefferson

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché

Hospital Alemão Oswaldo Cruz: Elizabeth

Hospital Alemão Oswaldo Cruz: Elizabeth

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché

Havaianas: Big Bang, Red

Havaianas: Big Bang, Red

Learn how to color with your feet.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Havaianas: Big Bang, Green

Havaianas: Big Bang, Green

Your feet in heaven: semi-naked, surrounded with colors.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Havaianas: Big Bang, Purple

Havaianas: Big Bang, Purple

Now you’ll see a happier world, even when your head is hanging low.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Havaianas: Big Bang, Lime

Havaianas: Big Bang, Lime

The hippies saw many colors too. The difference is now you don’t have to take anything.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Havaianas: Big Bang, Orange

Havaianas: Big Bang, Orange

Introducing color therapy for your feet.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Havaianas: Big Bang, Blue

Havaianas: Big Bang, Blue

Do you know what’s at the end of the rainbow? Your toes.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

Olympikus: Runner 3

Olympikus: Runner 3

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti
Published: February 2008

Olympikus: Runner 2

Olympikus: Runner 2

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti
Published: February 2008

Olympikus: Runner 1

Olympikus: Runner 1

Olympikus Tube. Full Shock Absorption.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Rafael Bohrer
Copywriter: Tiago Mattos
Illustrator: Casulo
Photographer: Claudio Menghetti
Published: February 2008

Axe3: Integrated campaign

Axe3: Integrated campaign

Watch the video too.

Advertising Agency: Vegaolmosponce Argentina
Executive Creative Director: Hernán Ponce
Client Service Director: Vanina Rudaeff
Integrated Communications Director: Gonzalo Vidal
Creative Director: Sebastián Stagno/Rafael D’Alvia
Regional Brand Director: Néstor Ferreyro
Integrated Creative Director: Marcela Augustowsky
Integrated Brand Director: Hernán Zamora
Copywriters: Matias Corbelle, Diego Sanchez
Integrated Art Director: Juan Manuel Blasco
Integrated Copywriter: Julian Ibarlucea
Brand Planning Director: Diego Luque

Greenville Literacy Association: Book stack stair wrap

Greenville Literacy Association: Book stack stair wrap

Advertising Agency: The Bounce Agency, USA
Creative Director: John McDermott
Associate Creative Director: Stephen Childress
Senior Art Director: Stephen Brown
Art Director: Barry Godfrey
Traffic Manager: Kristin Smith
Print Producer: Amanda O’Sullivan
Account Executive: Kathryn Slate

Greenville Literacy Association: Grocery shelves book shelves

Greenville Literacy Association: Grocery shelves book shelves

Advertising Agency: The Bounce Agency, USA
Creative Director: John McDermott
Associate Creative Director: Stephen Childress
Senior Art Director: Stephen Brown
Art Director: Barry Godfrey
Traffic Manager: Kristin Smith
Print Producer: Amanda O’Sullivan
Account Executive: Kathryn Slate

Greenville Literacy Association: Post-it note book jackets

Greenville Literacy Association: Post-it note book jackets

Advertising Agency: The Bounce Agency, USA
Creative Director: John McDermott
Associate Creative Director: Stephen Childress
Senior Art Director: Stephen Brown
Art Director: Barry Godfrey
Traffic Manager: Kristin Smith
Print Producer: Amanda O’Sullivan
Account Executive: Kathryn Slate

Allstate: Marina Tower

Allstate: Marina Tower

Advertising Agency: Leo Burnett Chicago, USA
Creative Directors: Jeanie Caggiano, Mylene Pollock
Art Director: Greg Nobles
Copywriter: George Ellis
Chief Creative Officer: John Condon
Production Manager: Laurie Gustafson

McDonald’s: Fresh salad billboard

McDonald's: Fresh salad billboard

Watch the salad grow over the weeks.

Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross

Tribeca Film Festival: Rick

Tribeca Film Festival: Rick

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008