The Outback B-Day interactive chair brings virtual happy birthdays to life; giving presence to those who couldn’t make it to a friend’s celebratory birthday meal at the restaurant. How does it work? The person celebrating their birthday is invited to sit at the special interactive chair. After connecting to their Facebook account, the birthday girl/boy receives an offline greeting for everyone who posts a virtual greeting on their wall. With music, lights and hugs, this action helps reinforce Outback’s positioning as a place to enjoy special moments while reaching a younger audience through Facebook. By the end of this year Outback hopes to have at least one Chair in each of their restaurants in Brazil.
Advertising Agency: Lew’Lara\TBWA, Brazil
Creative Director: Manir Fadel, Mariana Sa, Cesar Herszkowicz
Creative Team: Fernando Reis, Marcelo Padoca
Digital Creative Coordinator: Andre Finaga
Account: Alexandre Baroni, Maureen Gonzales, Suellen Copola, Ricardo Barros
Project Manager: Marina Sala
RTVC: Luzia Oliveira, Cris Leopacci, Michele Pavão
Production Company: Bossa Nova
Sound Production Company: Jamute
Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Additional credits: Alexandre Bellon, Rafael Dias
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Carsten Bolk, Christian Mommertz
Copywriter: Ramon Scheffer
Art Director: Fabian Pensel
Producer: Jack Gregory Donald, Kim Duesselberg
DoP: Ami Rodrigues, Ahmet Tan
Agency Producer: Steffen Gentis
Visual Effects: Andreas Landgraf
Editor: Stephen Krause
Voice Over: Tom Zahner
Sound Designer: Marco Manzo
Photographer: Jochen Manz
Creative Managing Director: Sebastian Hardieck, Christian Mommertz
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Art Director: Yash Deb
Additional Credits: Chris Madison, Kenneth Njihia, Stephen Baya, Elijah Masua, Mary Anne Mumbi
Advertising Agency: Publicis Kaplan Thaler, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen, Steven Emry
Art Director: Steven Emry
Copywriter: Dan Cohen
Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem.
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer
Art Director: Marcos Becker
Copywriter: Jorge Barros
Graphic Producers: Márcio Baptista, Ronaldo Las Casas
Account Manager: Rafaella Eyer
Account Supervisor: Daniela Autran
Art Buyer: Erika Ataide
Advertiser’s Supervisor: Luisi Valadão
Advertising Agency: Omar Hilal, Cairo, Egypt
Creative Director / Designer / Copywriter: Omar Hial
Executional Art Director: Ahmed Orabi
Logo Designer: Ahmed Hafez Younis
Samsung fridges with built-in SodaStream sparkling water dispensers give consumers a carbonated option for drinks directly from the fridge door. So we bottled the water, and created DM package to mimic the fridge and shared with the media and key influencers.
Advertising Agency: Cheil Canada & North Strategic, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Joe Borges
Copywriters: Jason Partridge, Scott Lew
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Pato Elfi, Juampi Carrizo
Art Director: Bruno Franchino
Copywriter: Hora Sormani
Account Director: Constanza Archain
Account Supervisor: Luciana Dau
Head of Production: Valeria Pinto
Agency Producer: Viviana Simone
Head of BTL Production: José Cardelli
BTL Producer: Pedro Dufou, Facundo Lawrence
Production House: Oruga
Directors: Javier Nir, Pablo Fischerman
Edition: Javier Blaya
Executive Producer: Ioni Borisonik
General Production: Flor Carpaneto
Post-production House: Sin Sistemas
Post-productor: Santiago Travi
Photopraphy Directors: Diego Rovaldo, Martin Levi
Band: Música del Cuarto
The Samsung Galaxy S4 knows when you’re looking and when you’re not. A CLP billboard with built-in S4 offers the phone free to those who can keep their eyes fixed on the phone for 1 hour.
Sounds easy enough. Enter a string of distractions that try and divert our player’s focus. From Hotdog sellers on fire, to Tourists asking for directions, stunt motorcyclists, buskers, arguing couples, cleaning staff and police dogs. A hilarious series of distractions using professional actors doing their best to cause a scene and steal away the attention of the contestants. Even a few celebrities dropped by to try and break player concentration – including former Miss Switzerland Xenia Tchoumitcheva.
Advertising Agency: Heimat, Berlin, Germany
Chief Creative Officer/Founder: Guido Heffels
Chief Creative Officer: Myles Lord
Group Creative Director: Michael Schachtner
Copywriter: Raphael Hermann
Art Director: Lucas Schneider
Assistant Copywriter: Luis Jähner
Agency Producer: Alexander Münzer
Managing Superviser: Daniel Münch
Account Director: Christina Müller
Production: who’s mcqueen?
Director: Kai Sehr
Technical Production: Perfect Fools
50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark
Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category).
So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials.
And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler.
Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Diego Yurkievich
Group Creative Director: Hernán Cerdeiro
Associate Creative Directors: David Alvarez Rizo, Juan Cruz Vassallo
Art Director: David Alvarez Rizo
Copywriters: Juan Cruz Vassallo, Enrique Beltran, David Santana Robaina
Executive Producer: Rodrigo Vargas
Associate Producer: Alberto Farinas
Strategic Insights Director: Virginia Reyes
Group Account Director: Maria Carolina Reimpell
Industrial Designer: Jonatan Baños
Director: Jorge Colon
Editor: Pablo Piriz / Upstairs Efx
Music company: Animal Music
The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Director: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Director: Patricio Elfi, Juan Pablo Carrizo
Copywriter: Lucas Antunes, Tomas Gianelli
Art Director: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producer: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música
Client Responsable: Gabriel Scherman, Javier Basevich, Silvina Roisman
The first music magazine in the world that plays the music you are reading about. That’s the idea of the project created and developed by the Ogilvy Brazil and its digital team to make a difference for its client Billboard. Now, the readers would just need to touch their mobile phones over the Billboard’s cover and listen to a top list of music bands Billboard is talking about in that edition. How? No app downloads, no QR codes, no Bluetooth and 100% wireless. The shopper only needs to carry modern mobile with NFC (Near Field Communication) technology that comes in almost all new models. The secret of the action is a NFC sticker behind the cover that transmits the music to the consumers with a single touch. After a period of tests in selected newsstands and bookstores in Sao Paulo, Billboard Brazil publishers are now ready to change the music magazine as we know in a large scale. Readers have just become listeners.
Advertising Agency: Ogilvy & Mather, Brazil
CCO: Anselmo Ramos
ECD: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Juliana Martins
Head of digital: Daniel Tartaro
User Experience Director: Pablo Moura
Production Company: Bossa Nova Films
Director: Tiago Soban
Advertising Agency: Leo Burnett, London, United Kingdom
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriter: Phil Deacon, Sabina Kelly
Art director: Phil Deacon, Sabina Kelly
Agency TV Producer: Emma Bewley
Planner: Lorna Burt
Media agency: M4C, Carat
Planner: Michelle Radley
Production company: Rattling Stick
Director: Ed Morris
Producer: Chris Harrison
Editor: Jack Singer at Cut & Run
Post-production: Moving Picture Company
Audio post-production: Wave
Exposure: Online
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